For Gen-Z Teens, The Purpose Of Social Isn't Just To Follow Friends — It's To Find Content

And this trend is good for marketers: If Gen-Z comes to social media with the set goal of discovering new and exciting content, marketers aren’t a disruption — they’re the purpose of the social journey itself. But as this demographic puts a high premium on finding fun and entertaining content — via …

from Social Media Marketing http://ift.tt/2CBmDCn via Social Media Marketing

from Tumblr http://ift.tt/2HzYXBS