A startup is working with IBM's Watson to tell marketers exactly where they should spend their ...

… which helps marketers figure out which digital influencers to work with, thinks it can help these companies better spend their ad budgets overall. The startup is rolling out Social Intelligence, a product backed by IBM’s supercomputer Watson, which pulls data from billions of interactions on social media.

from Social Media Marketing http://ift.tt/2CA8oh8 via Social Media Marketing

from Tumblr http://ift.tt/2EKE1KQ