Also, keep in mind that social media algorithms are changing constantly. I hope this inspires and encourages you to think about the way your company is utilizing marketing videos. You have a unique story to tell. I encourage you to start creating video content on your website and social media channels.
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… the highest Facebook and Twitter engagement during the Winter Olympics among global sponsors, followed by posts shared by Alibaba Group, according to data from social media and analytics firm Shareablee provided to Marketing Dive. Omega Watches had the strongest engagement on Instagram, …
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The campaign highlights the power that consumers wield on social media and how brands can be vulnerable to negative social media attention. Brands should … Staying connected on social media is also a good way for marketers to stay connected to social media savvy millennials. Consumers often …
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In this position of a Marketing Manager you will report to the Head Digital Hub & Marketing and is responsible for the strategic development, implementation and management of all Marketing and Social Media channels. Responsibilities: You will maximise revenue opportunities, increase brand …
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“He also authored a bestselling book on social media marketing in 2011 and has been a featured speaker at success events with headliners like Tony Robbins and rapper Pitbull,” the spokesperson noted, adding that as Morrison posted on his Instagram page, he has also been featured on FOX News, …
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Using Snapchat to create marketing magic is all about taking advantage of the one feature that makes it different from other social media platforms: transience. What does the ephemeral nature of Snapchat mean for you and your marketing strategy? It means that interaction should be your priority, and …
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These figures are enough to understand the market that is posed by online shopping for the future. It would not be long before more ecommerce sites emerge and evaluators of their products to find their way to push through the competitive social media marketing space. The biggest challenge in …
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Do we really need to talk about Lady Doritos? You’ve read the news (or the headlines, at least). You’ve heard the jokes. You’ve seen outrage about this rumored product sweep across social media—maybe you even chipped in your two cents on the matter. Lady Doritos is a dead issue now.
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“Every brand is following social media,” said Bob Dorfman, the Creative Director at Baker Street Advertising in San Francisco. “They all have these war rooms where they’re kind of trying to respond in real time to what’s going on. It’s huge and only going to get bigger.” But everyone has a Twitter account.
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It’s that time of year again for the conference extravaganza known as Social Media Marketing World. Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn …
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trainee traineeship Business Studies and/or Management Science, Languages and Philological Sciences, Social Sciences Sicily , Language, Social Media, customer care.
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In 2018, how would CMOs benefit from leveraging employee networking tools for social media? Marketing teams do the heavy lifting of corporate branding, reputation, and content that support them. Employees can help connect the brand with the audience at scale, with their human touch by creating …
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Digital marketing agency in London is celebrating the great results it has been generating for its clients. Whether it is about search engine optimization, social media marketing, web design, or paid advertising, ClickSlice makes sure they do digital marketing right. London - This London digital marketing …
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Bringing marketing experience together with cutting edge insight into what makes a modern music campaign work, Music Ally offers artists, labels … We then assess how you can help to affect search results as well as optimise everything from your website, social media, 3rd party and digital retail profiles.
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Ms Murray, who was born in Montreal, said the new service offering would include customer strategy, brand, sales and marketing transformation, social media, innovation and market research. “If you’re looking at social media for example, we have an entire social media unit that can do everything from …
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LotVantage, a digital marketing software company, has been named to the Powersports Business Nifty 50 products for 2018 for its social media suite of products. Long an innovator in the powersports vertical, the LotVantage social media product provides a content marketing and advertising software for …
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The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of …
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A team of 22 people spread across technology, marketing, social media management, influencer management, and customer service, Glamego worked hard to on-board brands. They had to be convinced that Glamego was not in the business of selling just the box, but of making the brand visible in the …
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This is particularly important in digital marketing because while someone might be a social media specialist, they will not be able to perform in a world-class way without a functioning knowledge of all other elements of work being done in their company and the ability to collaborate on that work.
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Free Fitness Class - 5:45 p.m. at Watermark Church, 13060 U.S. 31, Grand Haven Township. Muskegon Area Celiac Support Group - 6:30-8 p.m. at Calvary Bible Church, 4617 Grand Haven Road, Norton Shores. Social Media Marketing - 6-8 p.m. at Spring Lake District Library, 123 E. Exchange St.
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“Another thing social networks get wrong is that they call themselves commerce engines, but they actually hand you off to someone else at the actual transaction level. This didn’t happen here: Snap is the seller of record.” The interesting thing, said Goldberg, is how Snap will expand its capability and let …
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ASK ABOUT OUR EVENING CLASSES! CD I am a…. MEDIAN WAGE FOR SOCIAL MEDIA MARKETERS IS Education classified ad of the Whistler Pique Newsmagazine Classifieds, Glacier Media Group. Browse Education classified ads and free ads. Post free Education classified ads.
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We support America’s small businesses. The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business.
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Looking for a great internship at Batra Group Realestate in New York, NY? Learn more about the Marketing - Social Media Intern position right now!
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At its best, social media has given a voice to the disenfranchised. The problem most times is that for many using the medium from the wrong reasons do not fully grasp the full power of the medium. Here in T&T, the media could in fact play a greater role in promoting and marketing sport and the sporting …
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The Pins have longer marketing life than a regular social media post. The reason for this is that, after you pin an article or a video clip, users will re-pin it, thereby, remaining to gain incentives as regards to engaging target markets and driving them to your site. Some companies utilizing Pinterest have …
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Keith Weed did not mince his words. Reaching into the lexicon of the American presidential campaign, Unilever’s marketing chief declared that social media had become a “swamp” that needed to be drained. In a blunt message to the likes of Facebook and Google, the 56-year-old warned that he would …
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Now it appears the Kremlin, via its surrogates, has been using these very same social media networks to disrupt our elections by using the same techniques and “algorithms” that savvy marketing and advertising firms use to spread commercial advertising. Contrary to what Trump calls a “witch hunt,” we …
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In a pump and dump scheme, the price of a worthless asset-usually a penny stock with a low market cap-is artificially inflated through well-planned marketing. False statements, misleading statements, a large number of social media posts, co-signs, and other chicanery are used to get the word out that a …
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This is a hands-on social media and marketing support role which would ideally suit a candidate with 1-2 years’ experience within a marketing role. We are looking for someone who is motivated, takes instruction well and is very well organised. This is a varied & rewarding role as the successful …
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Probe into the vast amount of data from your audience’s social media activities to better understand their interests, needs, and pain points. Remember: you’re competing against other brands on social media. Gain your competitive edge with a data-informed approach to social media marketing.
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With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several. Social platforms like Facebook, Twitter, Instagram and …
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Social networking site Twitter is often considered as the platform of choice for digital marketing campaigns mostly due to the trending topics and hashtags that are largely identified with it. Last year, successful Twitter campaigns in the Philippines like Coca Cola’s #CokeStudioPH, Cream Silk's …
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With that growth has come new opportunity and greater ephemeral reach, so how can brands take advantage of the format in a way that gets them closer to achieving their social media marketing objectives? Adweek’s Social Pro Daily has what you need to get started. Covered in detail: taking advantage …
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The summit will highlight on the uses of social media and how to prevent its misuse, it will also focus on the international practices and how wide the plat form is for the people targeting digital marketing online. Power China (Port Qasim Electric Power Company (Private) Limited) has been the very first …
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First Bank of Nigeria Ltd. on Saturday announced its sponsorship of the 2018 Social Media Week (SMW) Lagos slated for Feb. 26 to March 1, to facilitate technology advancement in Africa. In a statement in Lagos, the bank’s Group Head, Marketing and Corporate Communications, Folake Ani-Mumuney, …
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Whether you are a soon to be bride, groom or a social media lover and fashionista, get your hashtags ready for the interactive NWJ Bridal & Beauty … beauty to accentuate identity, are being recognised as a powerful marketing tools just by being themselves on their social media platforms,” said Kathoria.
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… to make visually appealing campaigns; take part in sales pitches, and maintain and develop the content marketing creation processes. Apply if you have previous managerial experience, previous content marketing experience, previous media experience, and knowledge in social media management.
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What’s your biggest social media marketing pain point? Measuring ROI? Relating social activities to business goals? Keeping up with the ever-changing networks? Maybe you haven’t implemented social media into your marketing plan yet and you’re wondering if this Snapface and Instabook all the kids …
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Sasha Clark, right, of The Dicio Group updates Weber County commissioners on Tuesday, Feb. 20, on the firm’s efforts to market and promote the county. The commissioners, from left to right, are Kerry Gibson, Jim Harvey and James Ebert.
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter cracking down on bots and automation with Madalyn Sklar, Instagram DM …
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The Finder.com.au study of more than 2000 Australian parents found children as young as one year old had social media accounts in their own names, … “It wasn’t to create a marketing and sales channel for her but more because I found it was the easiest way to share photos of her with our friends and …
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Need Social Media Marketing plans, strategy & ongoing management for a pet stroller website including Facebook, Instagram, Pinterest, etc. ***Must familiar with pet supplies industry*** The site is petroverusa.com. Include tasks, but not limited to: -Posts on social media -Social media marketing -Weekly …
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According to a CV posted on M5S’s website, Di Maio founded his own web and social media marketing business while studying, as well as working on video projects. That focus on marketing and presentation helps explain why M5S has managed to shift its to tone on key issues with Di Maio at the helm.
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Gun control activists have been mounting a campaign on Twitter, including using the hashtag #BoycottNRA as well as using social media to pressure streaming platforms, including Amazon, to drop the online video channel NRATV, which features gun-friendly programming produced by the NRA.
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Nonprofits could request assistance with social media marketing (Facebook, Twitter, Instagram, YouTube, LinkedIn), graphic design and flyer/brochure layout, media relations including press release writing and community calendar postings, and event planning and execution. Completed assessments …
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Mike Gingerich is president of Digital Hill Multimedia (www.DigitalHill.com), a Goshen web design and marketing agency. He is also a co-founder of TabSite.com and Waftio.com, leading software tools for contests and lead capture, and author of the book Game Plan for Social Media Lead Generation.
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Social Media Marketing Flyer Specification CMYK Color Mode 300 DPI Resolution Size 210”x 297” 0.25” Bleed in Each Side Features 3 Colors Free Fonts Editable Text Layers Smart Object Layer For Replace Photo Well Organized Layer Please Also Check Our Resume Bundle …
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Bohan is the president of ABM, a burgeoning theatrical marketing agency. She is keenly aware that, if harnessed correctly, social media can give smaller-scale producers unprecedented reach at a fraction of the cost of more traditional ad buys. “I think with off- and off-off-Broadway, it’s really important to …
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Today, when social media marketing and promotions are in full swing, emerging trends like videos and Internet bots are progressively taking over other traditional ways of marketing. In the past year, global digital trends have witnessed crucial changes with a significant increase in smart phones and …
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We are looking for a Social Media Marketer to join our hard working, fun, and friendly team! Seeking an experienced Social Media Marketer with 1 - 2 years of work history. Looking for someone to…
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“We’re going out for proposals from marketing companies. We really want to be out there and have an internet presence on Instagram and Facebook and all those venues,” said Jocalyn Brennan, CEO of the Arroyo Grande and Grover Beach Chamber of Commerce. Brennan explained that the $200,000 …
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Wellington, FL: Katerina Gasset, owner and founder of real estate marketing company Get It Done For Me Virtual Services, has been selected for LinkedIn ProFinder’s Exclusive Best of 2017 List. Specializing in SEO and listing marketing for real estate agents and brokers, chiropractors, small business …
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Social media is a huge part of marketing for Shelly Cove. The company has more than 100,000 followers on both Facebook and Instagram. The posts are pictures of new items, mixed in with rescued turtles. “You get people posting about you on social media, you post a picture of a new product and you …
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The new magic metric is social engagement, measured by activity in social media. Facebook is monitored by firms like 4C Insights, a data science and marketing technology company, to track active social engagement based on the number of Posts, Likes and Comments are measured for each athlete.
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Utilize Technology to Full Potential — Have a strong website with key business information posted and utilize meaningful social media platforms to extend your marketing and networking. Consider the time saving benefits of a tailored point of sales system for inventory control. Set Yourself Apart from …
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The Social Media/Email Marketing Manager will implement the Social Media Strategy and conduct Email Marketing for Pivotal Payments under the direction of the Marketing Director. The role will be to communicate product and service developments, encourage product adoption, drive lead generation, …
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“RPR provides the scope and scale of data every realtor needs to build and nurture the professional side of a social media presence on Facebook,” Nicolay said. “From walkability scores to consumer spending habits, RPR’s quantitative representations of market trends, demographics, psychographics, …
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Most of the research concerning athletes’ use of social media centres on its marketing advantage. In Sport Marketing Quarterly, researchers recommended athletes engage more with fans and share information about their lives to better leverage marketing opportunities. Similarly, Ryerson University …
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Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding more and more brands making a buzz in the court of social media, and there’s something to be learned from every one of them: …
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Creating stunning, relevant visual content for your social media pages can be a difficult, ongoing challenge. On one hand you have the need to stay consistent and true to your original intent while on the other you have the ever-growing needs of the audience to satisfy.
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Going Digital: Effective Storytelling in the Age of Social Media- In this session, Arun Chaudhary, digital storyteller, former official White House videographer for President Barack Obama and creative director for Bernie Sanders’ presidential campaign, will share anecdotes from his experiences to explore …
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Please support Business Start Up- Social Media Marketing. You can contribute with a donation, share this page with friends, or help fundraise online for …
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When you want to get out into the world and rub elbows with the marketing elite, check out these top social media conferences and best content marketing events to attend in 2018.
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The German Federal Cartel Office, which regulates anti-competitive business practices, won the right for German athletes to continue doing generic advertising – meaning marketing with no Olympic association – and to do call-outs for sponsors on social media. You can see the difference from the …
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Ever hit a performance plateau? Contributor Elizabeth Laird looks at four ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. … Social media channels can be a great vehicle for customer service, communication, and brand reinforcement. It gives your brand a personality …
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MSU also won two Awards of Excellence in the programs and projects subcategory for the university’s branding strategy and for external communications, which includes media and public relations, social media and advertising. Since its launch in 2015, the “We Ring True” branding initiative has earned …
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Join me for a journey together to find the best way to market your business online.
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But what safeguards should we put in place to protect them? MomsEveryday host Melissa Robbins visited Highland-Clarksburg Hospital to find out. Melissa: Navigating social media with your children can be tough. I’m here with Stefanie Moore, digital marketing manager at Highland-Clarksburg Hospital …
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Media Alert: Gartner Announces Digital Marketing Conference 2018 … Details: Gartner’s 2017-2018 CMO Spend Survey showed growth in marketing budgets has stalled after continued increases over recent years and Chief marketing officers … Join the discussion on social media using #GartnerDMC.
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Email as a cross-platform connector: Email can be a portal to your company website, social media, or as a starting point for your referral or loyalty programs. Make sure you make it as easy as possible for consumers to share, click and move across channels as you introduce them to new ways to engage …
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Jannuzzio, finishing his senior year at UD, and many new entrepreneurs are using next-gen marketing ideas that are generically defined as aligning marketing and advertising efforts to the needs of today’s consumer in a digital world. He uses techniques like social media, crowd-funding, product …
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You can pay for advertising on social media. This will get your business in front of a lot of potential customers. But, this can be expensive. You can also do some free small business social media marketing. Some social media sites let users leave reviews on business pages. Encourage your customers to …
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On the one hand it is a reflection of the harsh social environment its artists are forced to inhabit. This is plagued by a bleak, race-to-the-bottom mentality that requires carrying a weapon and dealing drugs to feel secure. Plus, any drill crew requires videographers, social media marketers, managers, …
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When it comes to marketing for small businesses, almost everyone is asking themselves the same question, “How do I get my audience to see my products or services?” In the 2018 small business landscape, this has never been easier. The eyes of the world are affixed on social media platforms, which …
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An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer’s Guide no SMB can afford to miss! In this third-year edition of MarTech Advisor’s Buyer’s Guide to Social Media Marketing (SMM) for SMBs, we strive to provide an updated and in-depth analysis of the …
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So we asked PR and Marketing firm and social media experts Shooting Star, based in Lincoln, for their thoughts. … poster in World War Two which warned that ‘Careless Talk Costs Lives’, and the same can be applied today in terms of careers or reputation and the casual use of social media.
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Worldwide, businesses are increasingly calling for the social media giants to clean up their acts. One of the latest comes from an executive of Unilever, which owns a family of brands that includes Dove, Lipton and dozens of international products and has a market cap of $143.9 billion. Unilever devotes …
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The days of Snapchat being used solely for sending pictures between friends are over.
This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business.
It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen Z use Snapchat as part of their daily routines. Plus, 51% of this group use Snapchat roughly 11 times each day.
While Snapchat is known for its popularity with teens, its market penetration is starting to hit young adults and older generations as well.
Snapchat is a viable marketing channel if your current target market falls anywhere between the ages of 12 and 34. But keep an eye on these trends as older generations may continue adapting to this platform.
In Q4 of 2017, Snapchat hit 187 million active daily users. The platform has seen more than an 18% growth rate in terms of daily users in the last year.
There is no sign of a slow down, and I expect these marketing trends to continue in the future.
What exactly does this mean for your business?
It’s great news. You now have another viable marketing channel to engage with your customers.
But this may be intimidating or confusing if you’ve never used Snapchat before and don’t know how to apply it to your business.
Fortunately, you’re in luck. I’ll show you the top 15 ways to use Snapchat for your business.
Once you’ve created a Snapchat account, you need to make sure it’s active. The best way to approach this is by adding content to your story on a daily basis.
Anything you post on Snapchat will disappear after 24 hours. Posting content often will keep your brand fresh in the minds of your followers.
Just don’t go overboard. Posting 20 times in one day isn’t effective.
That’s because people will skip over your posts. Depending on how many people a user follows on Snapchat, they’ll have lots of stories to view each day.
But that doesn’t mean they are going to watch every single post in its entirety.
According to a study conducted by Snaplytics, engagement drops by 36% once users reach the fourth snap of a story. They also discovered that roughly 80% of your followers will see your post about 4 or 5 hours after it’s been added to your story.
What does this mean for you?
Based on these numbers, I’d recommend updating your Snapchat story about three times per day, every four or five hours.
This will help keep your engagement high and prevent your followers from skipping over your content.
For your Snapchat strategy to be successful, you need followers.
Rather than trying to conjure up followers out of thin air, try to target users following your business accounts on other platforms.
Look at how People Magazine uses this strategy in their Instagram bio:
This is really important for you, especially if you just created a Snapchat account for your company. Nobody’ll know you have an account unless you tell them.
In addition to Instagram, you can promote it on your Facebook and Twitter accounts. You can even work this promotion into your YouTube videos.
Tell your email subscribers to follow you on Snapchat and pitch it on your website too.
The more channels you promote it on, the greater the chance of getting more followers you’ll have.
People love to use Snapchat filters and lenses.
It’s estimated that sponsored filters are seen by 16 million users each day. These filters are a way for people to take creative photos.
Snapchat has plenty of them built directly into their platform. Instead of posting a basic selfie, users can make the image black and white, apply a filter to make their eyes abnormally large, or make their nose disappear.
Some filters for video snaps can even change the pitch of your voice.
All of these were created to make users have more fun. They’ll send a snap to their friends with one of these filters because it’s entertaining and often humorous.
But now businesses can create a sponsored filter as well. Gatorade used this strategy during Super Bowl 50, and it turned into one of the most successful Snapchat campaigns on record.
If you’ve ever watched the Super Bowl, you know it’s tradition for the winning coach to get Gatorade dumped on his head by the players. So Gatorade created a sponsored filter during the game that would simulate Gatorade getting dumped on the user’s head.
The filter had more than 165 million views and increased their purchase intent by 8%.
Here’s another example from Taco Bell to show you what these filters look like:
As you can see, the filters themselves are silly, but they create brand awareness and help you create engagement.
The only problem with this strategy is that it’s expensive. If you want to create a filter during a holiday or special event, such as the Super Bowl, you have to be ready to dish out between $100,000 and $750,000.
That cost will keep your filter active for 24 hours. But if you can afford it, the return on your investment can be huge.
The Taco Bell filter above was viewed 224 million times. The average user spent 24 seconds playing with the lens before sharing it with friends.
Another great way to get more followers and increase engagement is through social proof.
Celebrities and other influencers already have a steady following on social media. Take advantage of that.
If you allow someone else to take over your Snapchat account, you can expose your brand to a much wider audience. Some of these people may not even know your company existed until they saw an influencer talking about it.
You may need to pay the influencer to do this unless you have some kind of other mutual agreement or common interest in whatever you’re promoting.
Here’s a great example of what I’m talking about from iHeartRadio:
They allowed singer Hailee Steinfeld to take over their account. As a result, she promoted the takeover to her fans on social media.
Hailee has over 933k followers on Twitter and more than 8 million Instagram followers. This is great brand exposure for iHeartRadio, especially because she is directly related to their industry.
That’s important for you to keep in mind as well. You may find a professional basketball player with 10 million Instagram followers, but if sports aren’t related to your industry, their followers may not be relevant to your company.
Ask your followers to send you pictures and videos of them interacting with your brand or using your products.
You can repost this content on your Snapchat story.
A great way to encourage user-generated content is by running contests and similar promotions.
GrubHub used this strategy on Snapchat a few years back. Their campaign was a huge success.
They ran a contest called “SnapHunt,” which lasted for a week. Every day they posted a new challenge. A winner was selected for each challenge and won a $50 gift card.
During this contest, GrubHub’s followers grew by 20%. Furthermore, 30% of their followers participated in this contest.
It’s safe to say engagement was high.
Not sure what to post on your story?
When in doubt, give your followers something they can actually use. Send out discounts and other promotional offers via Snapchat.
This strategy will also help you drive sales and increase conversions. KIND used this strategy to offer their Snapchat followers 15% off a purchase.
When you’re posting on Snapchat, keep the overall goal of your company in mind. Don’t get distracted with all the other bells and whistles.
You want sales.
Offering discounts is a great way to accomplish this.
Earlier we talked about letting someone else take over your Snapchat account. But another effective strategy is taking over another account yourself.
When someone else takes over your account, you’re relying on that person’s followers to add you on Snapchat to view your content.
But when you take over an account, the audience won’t have to do anything. It will be your job to convince them they should be following your brand.
Make sure your content is engaging.
Even if they don’t add your Snapchat account, you’ll still be able to create brand awareness with a new audience.
Keep your followers up to date with any exciting news from your brand. A new product launch is definitely worth mentioning.
Even if your product hasn’t launched yet, you can build hype and anticipation—consumers will be ready for it when your product finally gets released.
Here’s something to take into consideration. How often do people visit your website? I’m willing to bet that the average consumer isn’t checking your website on a daily basis for any updates.
But they are checking Snapchat every day.
Just because you’re promoting a new product launch on your website doesn’t mean that people will see it. That’s why you’ve got to take advantage of other marketing channels.
Here’s an example of a new product promotion via Snapchat from McDonald’s:
Try to follow their lead the next time you want to tell your followers about a new product or service.
It’s obviously unreasonable to let your social media followers to walk right into your office and check things out.
But with Snapchat, you can give them that same exclusive feeling by providing them with behind-the-scenes content. Show your followers what it’s like in your office or production facility.
If you’re at an event, take snaps of some of the action backstage.
This type of content will keep your followers engaged because it makes them feel as if they are getting VIP treatment.
The majority of your Snapchat strategy should be focused on uploading content to your story. However, that’s not the only way to engage with your audience.
Followers may reply to your story and send you direct messages as well.
On other social media platforms, like Facebook, Instagram, or Twitter, everyone can see whether you’re responding to followers or not.
But on Snapchat, only you and the person sending the message know whether you’re responding. So it’s easy for companies to ignore comments on Snapchat.
But you should still make an effort to reply to your followers.
Getting a personal response from a brand will make the user feel special. Ignoring their message shows them you don’t care about what they have to say.
68% of customers say the reason why they stop using a particular brand is if they don’t think the company cares about them.
You can easily avoid this by simply responding to those private messages.
Your snaps shouldn’t be mindless images of your products. You can use this platform to show your audience your brand is aware of various topics.
You could talk about charities or any other type of social involvement of your business.
Here’s an example from Dove. They used their platform to discuss self-esteem issues:
Their Snapchat story featured interviews with 30 women and various psychologists. They wanted to have an open discussion about self-esteem issues to help women enhance their self-images.
As a result, the campaign had more than 130,000 views.
Just make sure you tread carefully when you’re approaching something like this. It’s best for businesses to stay away from issues involving race, religion, politics, and other controversial topics.
If your company is hosting or attending some kind of meeting or event, tell your audience about it.
Depending on what kind of event it is, you could even try to get your followers to come and show their support.
67% of people are more likely to purchase tickets to an event after watching a similar event on a live video stream.
While Snapchat technically isn’t live video, it’s pretty close. You can assume the percentage of people interested in the event will be similar.
Snapchat recently introduced a new feature that allows you to add links to your story. To do this, simply take a photo or video using their camera as you normally would.
Then click the paperclip icon before adding it to your story.
Now you can add a link to your post. Users will have access to the link if they follow the prompt at the bottom of your story to “swipe up.”
This is a great way to increase your website traffic.
Keep your Snapchat audience informed about important dates for your company.
Is it your 10th anniversary? Is it your CEO’s birthday?
You can even talk about other milestones, like getting your 10,000th follower on a certain social media platform.
All of these are great excuses to post on Snapchat. It’s a nice break from the same boring posts that get shared on a daily basis.
This piggybacks on my last point. You don’t want your content to be boring.
Lots of the tips we’ve discussed so far are definitely useful and should be applied to your Snapchat marketing strategy. But with that said, don’t just pick one or two and use the same ones every day.
You’ve got to keep things interesting.
If your followers aren’t entertained, they’ll stop following you. Once that happens, it won’t be easy for you to market to those people again.
You can avoid this by keeping your content fresh.
Snapchat is growing in popularity. If your company doesn’t have a Snapchat account, you need to create one ASAP.
But once your account is active, you need to get followers and keep them engaged.
Overall, you want to make sure your Snapchat marketing strategy makes your business better. In addition to creating brand awareness, you want to drive sales as well.
Whether Snapchat is new for you or you’re looking for a fresh insight to spice up your existing Snapchat marketing campaign, the tips I’ve outlined above are a great place to start.
Use this guide as a reference for increasing engagement on Snapchat.
What tactics are you using to connect with your followers on Snapchat?
Struggling to find social media marketing strategies that work for your business? Discover social media marketing strategies that work right now.
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Connectus Group Pte Ltd is hiring Assistant Marketing Manager (Digital & Social Media focused). Company Industry: Human Resources Management / Consultancy. Company Size: 1 - 50 Employees. Career Level: Min 4 year(s) (Senior).
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Looking for a team member who has marketing experience via social media. I have three ventures with social media accounts that I need managed. tasks include sending newsletters, answering emails,…
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“Deena is a strategic marketing powerhouse who constantly strives to push our brand forward in new ways, and Dalia is one of the industry’s most creative and innovative leaders in social media,” said Melton. “Together, they are a powerful marketing team who will take Freeform to new heights.”.
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The Mexico national team rolled out its English-language social media accounts Thursday, a long-awaited move in the U.S. market where El Tri are one of the most popular teams. In addition to its Spanish-language presence, Mexico now will tweet in English at @MiSeleccionMXEN and post on …
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I am a FX trader, I am seeking to establish a Instagram/social media campaign to attract clients. An understanding of trading or financial markets is helpful but not necessary. Ideally suited to Uni students with an interest to.
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A major shift came in 2009 when social media started to take off and websites became more sophisticated, allowing the team to spend less on print advertising. “We could put our time and our resources – not necessarily our money – into content and social media marketing, which actually had a far …
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GAYLORD—When Matt McCormick launched his new enterprise earlier this year, he named it Awakon Media Group to suggest all of the new ideas and … “I offer a wide range of things, I build websites, design logos, marketing and social media and help people manage them — that way the business …
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With Facebook’s latest algorithm change prioritizing content from friends over brands, the best avenue for many healthcare marketers to break … Facebook CEO Mark Zuckerberg emphasized the changes were part of an effort to have more “meaningful social interactions” on the social network and fewer …
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As FreeForm continues to move its brand “forward,” the network today announced two integral promotions on the marketing side. Deena Beach has been upped to vice president, Marketing Strategy and Dalia Ganz has been upped to vice president, Social Media, Digital Marketing & Synergy, it was …
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1 lobbying group fighting attempts to legislate gun control, is launching a major direct-to-consumer media campaign, using content marketing, its own channels, and social media to distribute it, CEO Wayne LaPierre said Thursday morning during a keynote at the Conservative Political Action Committee …
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The best way to build a social media following for your small business is through sharing. Choosing your platforms (Facebook, Linked-In, Twitter, etc.), being regular and consistent online, responding to your followers are some of the building blocks to be mindful of. Marlene Richey, our social marketing …
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Facebook today announced a series of initiatives designed to improve transparency around its ad metrics, and strip away (by July) a lot of dead wood. Remember “social reach” and “social impressions” from the earlier days of social media marketing? They’re among 20 ad metrics the platform will be …
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Details. Looking for a self motivated individual to hand all of my social media platforms. Seriously inquiring only. Thank You. This job was posted from a mobile device, so please pardon any typos or any missing details.
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Mr. Chatterjee was delivering a guest lecture on ‘Digital Marketing- Digital Media and its importance on Social Media’ at GMR Institute of Technology- Rajam of Srikakulam district. He said that people used to spend only 30 minutes on their phones till 2012 but that it had gone up to 5.7 hours per day with …
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On social media, people tend to portray just the highlights of their lives and not everything else that is going on.” According to a study by influencer marketing agency Mediakix, the average person spends 35 minutes a day on Facebook, 25 minutes on Snapchat and 15 minutes on Instagram. PauseApp …
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That focus will be reflected in a new Pure Flavor website, marketing materials, packaging, social media and in community activities. … Chief marketing officer Chris Veillon has been working on the question of how to further differentiate the Leamington, Ontario-based company since he came on board …
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It’s no secret that social media platforms such as Facebook, Instagram and YouTube have critically changed the nature of the newspaper business, becoming much more attractive spaces for marketers in terms of cost and outreach. Only few details are available about the plan thus far, namely that Burda …
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I said I didn’t think that what amounted to a social-media marketing campaign—one whose supposed architects had a rudimentary grasp of the English language—could sow so much discord on its own. One could argue that ninety people is about what it would take to run the digital operation of a …
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First, our engagement patterns on social media platforms filter the information we receive. Our online activities—such as the people and organizations we follow, the pictures and posts we like, the news stories and ads we click on, and how much time we spend on a site—serve to curate the information …
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Falcon.io, a startup out of Denmark that helps businesses manage their presence across social media and messaging platforms, has acquired a competitor in a wider trend of consolidation in the market for such services. It is buying Komfo from customer experience software developer Sitecore, which …
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For content marketers trying to break through the noise, our ingrained response to the random nature of social media presents a difficulty. Conditioned behavior can be difficult to break, and mindless scrolling is a particular behavior that is so commonly reinforced in our day-to-day that it is one step from …
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As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it stands, 80 percent of B2B marketing leads generated on social media come from LinkedIn, and according …
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They grew up on social media and can research their way out of any predicament. This powerful consumer base is the next group of consumers that can help your business grow its revenue, as long as you take note of them now and prepare your marketing strategies to cater to their needs. Below, 13 …
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We are currently looking for a Social Media and Marketing Specialist for full time employment in Nicosia.
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Nowadays you can barely see the line between a company’s regular operational needs and its social media-related skills. Actually there are quite a few jobs in fields such as business development, media, communications, design, advertising and marketing where your tasks as an employee may very …
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Creative Marketing Concepts announced today that Madison Pinckes has joined their Digital Marketing team as Social Media Coordinator. Pinckes will create the content for and maintain the social media accounts for the firm’s clients. She will also implement several new social media initiatives and …
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After soft-launching at CES in January, the legacy publisher of Vogue and Vanity Fair is officially going to market with a collection of digital and social-first brands, which it’s calling the Next Generation Network. The idea is to give advertisers the opportunity to tap into all of its newest brands at once, …
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In a conversation with Marketing, Kelvin Sim, general manager at Society, said that the “high” felt for creators will always be gaining views – and a quick way to … This is something which is observed across different media platforms, especially on the social media front such as YouTube, which boasts an …
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Social media moves at the speed of light. Something that’s fresh and relevant one day can suddenly become old news the next. Don’t let yourself get left behind in the hustle and bustle. Take note of what your audience is talking about lately. Capitalize on trending topics in your posts, and strike up …
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“It is a digital future,” Susan Goldberg (pictured) told Marketing when speaking about the media industry. As the 10th editor-in-chief of National Geographic, Goldberg is in charge of all traditional publishing and online ventures of the brand except its television channel; and prior to that, she was executive …
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He began working at KCCI in 2009, a year before he graduated from Waukee High School, and became known for his humorous weather reports on social media. He founded a couple of marketing companies — the first, Westown Advertising Media in 2008, while he was still in high school, and in 2012, …
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Onward Search is seeking a savvy Social Media Marketing Manager with Facebook advertising experience! You will own the management and execution of global Facebook programmatic retargeting and re-marketing programs and will be in charge of developing social performance marketing …
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In addition to this column’s presence in print and online, each week I post it to LinkedIn, Facebook, Twitter and Google+. Yet despite a combined following of almost 7,000, most of my social media posts get less than 50 views. Interestingly, over the past 12 years I’ve seen certain headlines do attract …
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The workshop also introduced new social media strategies. Jody Farrar of Chute, a visual marketing platform that helps brands develop marketing solutions, reviewed social media platforms that are key in marketing to certain audiences. “Facebook, Instagram and YouTube are at the very top because …
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Most businesses nowadays have social media pages on sites like Facebook and Twitter to promote their products or services. Rapid City marketing agency Robert Sharp & Associates teamed up with the Black Hills and Badlands Tourism Association to host a Social Media Boot Camp. Those in the …
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One of the most challenging parts of being a social media marketer is creating effective content that resonates with your audience each and every time. With 81% (and climbing) of small and medium businesses using social media for marketing, it’s hard to stand out and capture your audience’s attention …
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“About 44 percent of our visitors, the first place that they go to find travel information is through social media,” Feeney said. … new and upcoming way that it is reaching the younger market,“ Panama City Beach Chamber of Commerce Marketing and Communications Coordinator Courtney Calhoun said.
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Our culture has reached a social media saturation point. In 2017, 81% of the U.S. population had a social media profile. Hashtags are everywhere, from hotels to grocery stores. For marketers, this means a paradigm shift – and a need to adapt to take advantage of this marketing opportunity. It may seem …
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North States Industries is now hiring a fulltime Marketing and Social Media Coordinator in Saint Paul, MN. View job listing details and apply now.
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Miranda added, “Robin8 is a new wave of social media that offers users a decentralized data analysis to monetize their activities and take control over how their online personas and data are used. The current version uses Artificial Intelligence (AI) to profile people, and the next version will use …
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Assist a twenty+ year author, screenwriter, editor, instructor to develop and implement social media content. The selected candidate will participate in a variety of social media and marketing initiatives. Job Functions and Responsibilities: -Assist with social media engagement. -Develop/implement social …
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More ways to find you means a much higher marketing expense. How has the digital revolution changed what you do? Digital marketing has changed everything and has made marketing theater both easier and harder. Social media marketing is fast, generally inexpensive and provides valuable, …
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1 in 5 Baby Boomers follow brands on social media – a lower figure than younger age groups, but a group sizable enough to be targeted through robust … It’s important to know, though, that for many Baby Boomers Facebook and YouTube currently is social media, so marketing on social media to Baby …
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… which helps marketers figure out which digital influencers to work with, thinks it can help these companies better spend their ad budgets overall. The startup is rolling out Social Intelligence, a product backed by IBM’s supercomputer Watson, which pulls data from billions of interactions on social media.
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He will oversee all aspects of marketing and sponsorships, including advertising, entertainment, loyalty programs, bus marketing, special events and social media. Mr. Bailey will also focus on aligning all casino marketing strategies with the new flagship luxury Live! Hotel, set to open in Spring 2018.
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Today’s teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media.
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Details. I need help boosting posts , joining groups related to my store in my area to attract customers and just need help getting seen by more people on social media. This job was posted from a mobile device, so please pardon any typos or any missing details.
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From marketing collateral to special displays to social media promotions, cable railing vendors can help dealers effectively promote and sell cable railing—and grow their businesses—through the following tools and services: Product displays. Show off cable railing at your store so customers can see, …
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Younique helps each seller set up a personal e-commerce site and provides them with digital marketing guidance for promoting skincare and cosmetics products on the seller’s personal social media accounts. Sellers then host a “party” online by inviting people to shop their page for a certain period.
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And this trend is good for marketers: If Gen-Z comes to social media with the set goal of discovering new and exciting content, marketers aren’t a disruption — they’re the purpose of the social journey itself. But as this demographic puts a high premium on finding fun and entertaining content — via …
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Social Influencers can make or break a marketing campaign. Check out this guide to how best to approach the young branch of marketing.
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As for the influencer market, according to a recent estimate by Mediakix, it was worth $1 billion in 2017 and could double over the next several years. That’s billions of dollars companies will likely be spending on entrepreneurial one-man-band social media “stars” in the hopes that it will benefit their …
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From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and becoming more aware of the diversity of … Consumers increasingly respond best to YouTube videos and content marketing broadly that reflects a life with which they are familiar.
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The digital networking choices for marketers seems endless. According to a 2017 study by The Creative Group, 44 percent of advertising and marketing executives and 58 percent workers chose Facebook when asked which social media platform they would choose if limited to one for both professional …
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Social media forced digital marketing to evolve. Consumers now learn about the latest products and services from their social feeds. However, not all social networks are created equal. For example, an ad that performs well on Twitter may perform horribly on Facebook. That’s why it’s important to …
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Affordable social media marketing services for small business owners: content, strategy, analytics, ads. This is aimed towards business owner and managers that understand the importance of having a professional and engaging online presence, and want to grow in an organic and sustainable way.
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When it comes to organising and planning your business expo or event, it is important to look beyond traditional forms of marketing – like flyers, mail invites and word-of-mouth – and utilise social media to expand audience reach and generate buzz about your event online. Alex Jones (pictured left), from …
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You can’t think Fooji without thinking fast. Social media allows us to effectively send messages in the moment, whether it be for an internal campaign or a partner. It’s a great tool to show off your brand, and we think it’s a great place for everyone to connect. So why exactly do we love social? Let’s lay it …
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To be a successful marketer, you need to come up with ways to engage with your audience.
The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:
You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.
That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you need a boost in sales.
There is always room for improvement. That’s what inspired me to create this guide.
I want to share with you how you can use persuasion tactics to convince your audience to do something. As a result, you’ll get higher conversions and ultimately increase your profits.
These are the top 10 tactics that can be used to persuade your audience.
While it may not initially seem like it, accepting criticism is a valid method of persuasion. You’re not always right. People know that.
If you’re carrying yourself as though every word you write and speak is never wrong, your audience may think you’re arrogant. As a result, they will be less likely to take action.
Instead, show your audience you’re reasonable and open-minded by accepting feedback and criticism.
Here’s an example from a blog post written by Ben Labay at ConversionXL:
One of the readers wrote a comment that disagreed with some of the points made in the article. There’s nothing wrong with that.
Some people are afraid to enable comments on their blog posts because they fear criticism. I always welcome comments and respond to them even if I don’t always see eye-to-eye with the writer.
Make sure you digest the opposite side of every argument. You may even realize the other person has valid points.
Now you can spin that criticism and re-position your argument with a positive angle that entices the person to take a specific action.
Live video streaming is another great platform to utilize for this purpose. You can converse with your audience in real time through these channels and have a discussion.
After watching a branded video, 64% of consumers are likely to make a purchase.
Furthermore, 46% of users complete an action after viewing a video advertisement.
Use this information in your marketing campaign. Next time you’re writing a post or streaming a live video, be more receptive to opposing opinions, and leverage that position to persuade your audience.
On the other hand, it’s always better if your audience agrees with you. It just involves less work on your end.
But if you’re starting from a clean slate, the first thing you need to do is get people to start nodding their heads.
Make obvious claims or statements they’ll agree with.
Here’s a great example from an article written by Ian Blair at BuildFire:
Ian’s persuasion is set up perfectly in the first few lines. These opening statements get the reader nodding their head right off the bat.
mobile apps are growing in popularity
the development process needs to be optimized
it takes a long time and lots of effort to launch an app
Anyone reading the above statements would agree with all of them. Now that the reader is in agreement, Ian offers a solution in the third line.
And the audience is hooked. They’ll continue reading and follow the advice to take specific actions.
This tactic isn’t limited to blogging. You can do this when you’re speaking to someone in person as well.
For example, a car salesman may set up a pitch for a certain vehicle by discussing the rising cost of gas. In the very next breath, they’ll show the consumer a hybrid vehicle with great gas mileage.
It’s a simple technique, but it’s extremely underrated. Try to implement this into your marketing strategy.
Telling people something isn’t always enough to convince them. This is especially true if they don’t know you personally.
While your closest friends and family members know you wouldn’t lie to them, consumers may be skeptical.
So you’ll need to show evidence to back up your claims.
For example, you could tell your audience people like to use Facebook to get their news. But does that really mean anything if you don’t have any proof?
It’s much more effective to say,
According to a study conducted by the Pew Research Center, 67% of adults in the United States use social media platforms to get news.
Show graphs or other data sources as a visual reference for your claims as well. If you’ve been following my blogs for a while, you know I use this technique all the time.
Visual evidence can have a remarkable impact on someone’s ability to retain information.
When information is communicated orally, the listener is only likely to remember 10% of what they heard three days later. But if images are paired with that data, 65% of the information is retained three days later.
You want your audience to take a specific action, but they may not do it right away. Give them some time.
Visual evidence will keep your persuasive voice in their minds even days after they consumed your content.
If you’re trying to get people to buy a product or make a selection, limit their choices.
Marketers make this mistake all the time. They think offering hundreds of choices will appeal to a wider audience, leading to more sales.
The reality is, it has the opposite effect.
One of the best examples of this concept is referred to as the “Jam Study.” Here’s what researchers discovered.
A grocery store had a display table with 24 different types of jam. The table attracted 60% of people shopping in the store.
On average, each shopper sampled 2 flavors of jam, but only 3% of shoppers actually made a purchase.
On a different day in that same grocery store, a smaller display table offered 6 different jams. This time, 40% of shoppers were attracted to this display.
While people still sampled an average only 2 flavors, 30% of shoppers purchased jam.
When consumers had fewer choices, they were 10 times more likely to buy something. It’s known as the paradox of choice.
People are indecisive. Giving them too many options will overwhelm them. They can’t make a decision, so they end up getting nothing.
Consumers are also more likely to feel buyer’s remorse if you offer too many options.
They will constantly second-guess their choices and may end up having a negative perception of your brand. Obviously, you don’t want this to happen.
If you’re trying to persuade someone to choose something, narrow down their options, and you’ll have higher conversion rates.
It’s important to make sure you know your audience so that you can properly persuade them to do something.
You should know what platforms they are using and how to distribute content to the right audience. For example, research shows that men are more responsive to email, but women respond better to face-to-face interactions.
Find ways to captivate your audience and get their attention. This will make it easier for you to get them to do something.
Let’s say you have a broad target audience of men. What gets their attention? If ads for men’s products include photos and videos of attractive women, it definitely grabs their attention.
Just because your marketing campaign didn’t work the first time doesn’t mean you should completely trash it. Sometimes it takes a couple of attempts to persuade your audience.
Here’s an interesting psychological concept that shows the importance and relevance of repetition.
Studies show that in a group setting, if one person in the group repeats an opinion, others are more likely to see it as a representation of the entire group.
Still don’t think repetition is important? Let’s see what you think of the following phrases:
As you know, those aren’t just random words. Those are recognizable company slogans. I don’t even have to say the names of those companies.
You knew exactly what I was referring to because these slogans have been repeated enough times to become familiar.
Are you experiencing shopping cart abandonment on your ecommerce website? Use the concept of repetition to remind the consumer about your products.
Here’s an email that Office Max sent out after items were left in a shopper’s cart:
This reminder improves your chances of persuading the recipient to finalize the purchase.
Get right to the point.
Don’t speak in tongues or in terms unclear to your audience. It’s shady and can make you appear untrustworthy.
If you’re constantly talking in circles, you will confuse people and could make them think you’re trying to trick them or fool them. Don’t be deceptive.
Ambiguous sales techniques are not effective. All it’s going to do is raise the guard of your audience, and they won’t want to follow your advice.
Rather than just telling someone to take a specific action, you can entice them to do that by telling a captivating story.
The story could even be about a personal experience.
92% of consumers say they want advertisements from brands to feel like a story.
Your stories should trigger an emotional response from your audience. Make sure you’re telling a story they can relate to.
Stories can be shared through multiple distribution channels, such as blogs, social media platforms, or your YouTube channel.
You can even tell stories if you’re speaking to a crowd to keep them engaged.
It’s an effective sales technique. Take a look at this example from the Nutrisystem website:
They display success stories of people who have lost weight using their products. After hearing these stories, their audience is more likely to be persuaded to try the product.
This also relates back to a tactic we discussed earlier about showing evidence.
Saying your products can make someone lose weight is much different than showing them actual people who were able to lose weight.
Body language says a lot about a person. Look around the next time you’re out in public. It’s easy to tell what kind of mood someone is in just by looking at them.
Something as simple as smiling or laughing can show that someone is happy. But slouching and staring at the ground are both typical signs of being upset.
This may not be applicable if you’re blogging, but you need to be aware of this whenever your audience can see you.
If you’re trying to persuade someone to do something, you should mirror their body language. Psychologically, this strategy helps you establish a rapport with your audience.
For example, let’s say you’re trying to make a sale.
If the consumer scratches their nose, you should do the same. When they cross their legs, you should cross yours. When they lean forward, you need to lean forward as well.
Get it?
Just don’t be obvious. Remember, you’re mirroring them, not mimicking them. These subtle actions can make the consumer trust you more, allowing you to convince them to do something.
Another body language trick is known as The Sullivan Nod.
Whenever you’re making a point or creating a sales pitch, you should subtlety nod three times when you’re talking about whatever you’re persuading your audience to do.
So for example, let’s say you’re doing a video review of a few products. When you get to the review of the product you’re trying to sell, nod your head when you’re talking about it.
Studies show this technique can have a 60% success rate.
Confidence goes a long way. If you sound unsure, your audience will pick up on this right away.
How can they believe you if you don’t even believe what you’re saying?
So relax and speak as if you’re an expert. Speak with authority.
You should also speak fast. I’m not saying you should mumble or speak so fast that you can’t be heard. But speaking at a faster pace makes it more difficult for your audience to pinpoint any flaws in your argument.
If they don’t have anything to disagree with, they’re more likely to be persuaded.
Being persuasive is a great skill to have as a marketer, but it’s also something you can use in your everyday life.
The techniques I’ve outlined above can help you in every scenario imaginable.
You’ll be able to persuade people through your blog, website, and social media platforms. You can even use these tactics to persuade someone in a face-to-face conversation.
Some of these tips can be applied to a setting where you are a guest speaker in front of a large audience as well.
Keep these under the radar tactics in mind the next time you’re trying to persuade your audience to take action. You’ll be able to do this with success.
What persuasion tactics are you using to convince your customers to do what you want?
