Commentary: What you get if you drink the Kool-Aid of social media marketing

With all the hype about the effectiveness of social media marketing in reaching Singaporean youths leading many organisations to shift their focus away from traditional ways of communications, it is understandable why authorities may have thought this approach attractive. Indeed, the Finance Ministry …

from Social Media Marketing http://ift.tt/2Dvsi17 via Social Media Marketing

from Tumblr http://ift.tt/2FWYBo2