Twitter's #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their Social Media Impact

Ryan Oliver, Twitter’s head of brand strategy for the U.S. and Canada, calls #BrandBowl the “first ever social subscription for users to get TV spots delivered to them on Twitter.” It’s a relatively simple mechanism. Users simply retweet a tweet from Twitter’s marketing account (@TwitterMKTG) any time after …

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