#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

Twitter’s new business-friendly features make direct messaging more personal (and it ends year on a Wall Street high note, sorta); Snapchat lets brands and users make their own Lenses; AOL Instant Messenger’s role in making social media what it is today; 2018 marketing predictions from LinkedIn's …

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