Poundland's Elf on a Shelf Christmas campaign on social media criticised as 'overtly sexual'

Poundland has taken their Christmas campaign to a whole new level on social media – and people either love it or hate it. The major retailer launched their Elf on a Shelf campaign earlier this month in the countdown to Christmas - but it has turned the innocent character into a ‘mischievous elf’ as part of …

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