How Warner Bros., Tha Lights Global & a Gang of Influencers Catapulted Lil Pump to Stardom

Tha Lights Global was in the midst of a social-media-driven meme campaign that helped Zay Hilfigerrr & Zayion McCall’s “Juju on That Beat” reach No. … But the label, management and marketing group’s secret sauce is its network of influencers that reaches a combined 160 million followers across nine …

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