Your Bank's Social Media Strategy Needs to Drive the Consumer Experience (and Revenue), Says ...

“We are on ten different social media channels, and we are quantifying the value with ROI, data-centric metrics, driving revenue.” The bank, which is partnered with digital marketing service Sapient Razorfish for its Customer Care media strategy, doesn’t approach social media as a “product push” or rely …

from Social Media Marketing http://ift.tt/2oC8Mr3 via Social Media Marketing

from Tumblr http://ift.tt/2HWgR1Q