Rugby champ Alphonsi tells brands to take gender out of sports marketing

Alphonsi agreed, explaining how social media is a way of humanising the athlete and showing off their personalities. “Sometimes with women’s sport it’s like they take the character out of the individual,” she said. “We are portrayed to be very serious and sometimes what interests people are the …

from Social Media Marketing http://ift.tt/2C5jIl0 via Social Media Marketing

from Tumblr http://ift.tt/2Ed56pJ