Facebook and Twitter worked just as advertised for Russia's troll army

That’s because Facebook, Twitter and other social media companies did exactly what they tell marketers they can do: They let the the Russians efficiently deliver messages to large groups of targeted people, much more effectively than they could if they bought TV ads or any other traditional ad campaign …

from Social Media Marketing http://ift.tt/2GoZzJ3 via Social Media Marketing

from Tumblr http://ift.tt/2EzO2X8