'Black Panther's' Grassroots Marketing Movement Is Unlike Any Other Marvel Movie

… a marketing consultant from New York City, recently created the #BlackPantherChallenge with the aim of raising $10,000 through a GoFundMe page to benefit the Boys and Girls Club of Harlem. Within days, he had surpassed the goal, raising more than $40,000. The hashtag took off on social media.

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