These are just a few of the ways Zaransky says she’s used social media to learn more about past interviewers. “LinkedIn is another great platform for researching the person who will conduct your interview,” she says. “ It’s a roadmap of your interviewer’s career journey. Look for similarities between the …
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However, you can take effective steps toward making social media work for your endeavour by “partnering” with a social media marketing expert such as Social Media Monster. The focus there is clearly stated: “The Future of Digital Marketing Now.” They will help give you a better understanding of how …
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This is because you are using traditional, dated, and expensive methods of advertising; outbound marketing. This would include things such as TV ads, telemarketing, or mailers. Social media allows you to reach more of your target audience for a fraction of the cost. Maybe you’ve tried social media and …
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“The greatest difference between traditional marketing and digital marketing is that digital marketing can be measured pretty accurately,” he said. Simon added that algorithms are incredibly important for content providers like social media influencers and marketers, but they are often limited by their lack …
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Presently, services offered by Three(i) include things like logo design, mailers, web design and social media marketing. It has worked with groups and politicians like the Greater Washington Urban League, Congresswoman Maxine Waters, the Collective PAC and is currently working with Sen.
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It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. … Capture attention from would-be buyers and sellers by expanding your social media sphere of influence with the RPR Market Activity Report.
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Have you ever wondered why you’re losing clients to your competition right now? This is because you are using traditional, dated, and expensive methods of advertising; outbound marketing. This would include things such as TV ads, telemarketing, or mailers. Social media allows you to reach more of …
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Obviously, direct-to-consumer marketing such as TV ads and highly trafficked social media feeds also means that river cruise lines are reaching out directly to prospective customers, and thus potentially bypassing agents. But all told, the increased exposure should generally translate into more business …
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Posted 1 hour ago. Details. I need someone to drive traffic (Lead generation) to our website from the internet as a whole, but specifically from our communities within Facebook & LinkedIn to our website to sign up. It’s military-based, so the target is specific and it’s a specific portion of the military so it …
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While your brand “voice” should remain consistent across all channels, the way you speak to your audience through email may be slightly different than how you connect through mediums like your blog, or on social media. For Carney, a full-service marketing agency, tone was top-of-mind when they …
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Mid-Level Java Developer (Social Media/Marketing). A startup company with 3 established software products is searching for a Mid-Senior Java Developer to join the team to build out a fresh application. They’ve created a product that allows users to run social media and marketing campaigns centered …
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Agents can use MyMarketing in a number of capacities. For instance, they can customize or change marketing messages before they are sent to clients, or opt into more marketing and order additional materials for their agencies. MyMarketing also includes a social media component. It enables agents to …
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From social media to smart phones, the marketing landscape has changed dramatically over the last 15 years. The popularity of Pokémon Go last year suggests that people were willing to opt into well-crafted augmented realities and artificial intelligence. Growth challenges for both Snapchat and Twitter …
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The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 – representing a 40 percent increase over the previous …
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A bunch of aging but still cool founders with know-how saw an opportunity opening created by factors like the growth of online shopping, the ease of social media marketing, and customers seeking higher quality. It’s all about the story, man. “People don’t just want to have apparel of a certain color,” Janji …
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Since quietly taking on the role of president of the Hawaii Theatre in September, Gregory Dunn has initiated a series of enhancements to the nonprofit’s ticketing process as well as its marketing efforts. Those changes have already resulted in higher ticket sales for the organization, he told Pacific …
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84% of real estate agents use social media to promote sales. 79% of those agents use Facebook. No other platform has reached a 50% usage rate. When it comes to social media marketing, Facebook is king; Facebook is Napoleon, Julius, Caesar, and Charlemagne all wrapped in one. The stats speak …
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The Pound Bakery and Pedigree Ovens is officially launching new marketing, fulfillment, and graphic design services to help pet consumable brands at Global Pet Expo, which takes place March 21st -23rd in Orlando, Fla. These services include: social media marketing, graphic design, wholesale and …
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Find great Full-Time jobs at FlexJobs, such as, ’Social Media Marketing - (Richardson, TX)’, and thousands more current job listings.
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After Ingebretson landed on Comedy Central’s Comics to Watch list in 2014, the network asked to hear any TV series pitches he might have. … up working a series of interchangeable corporate jobs in digital marketing, social media marketing, and copywriting, for some major entertainment companies.
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How well does your ecommerce website convert?
On average, ecommerce sites in the United States convert at about a 3% rate.
If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions.
Even if you think you’re doing well, there’s always room for improvement.
In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%.
Companies such as the Dollar Shave Club have roughly a 20% conversion rate.
Do you still think 3% is sufficient?
I don’t.
If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions.
For the most part, these changes won’t cost you much money but will bring a massive return.
You could double or even triple your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies.
Those of you who don’t know how to optimize your ecommerce site for conversions are in luck.
I’m an expert in this space and have plenty of experience consulting businesses about their CRO.
I’ve come up with a list of the top eight ways for ecommerce sites to increase their conversions.
Here’s how you can get started right away.
How long does it take for someone to complete a purchase once they’re done browsing on your website?
Studies show 27% of shoppers abandon their carts on an ecommerce website because the checkout process is too long and complicated:
On average, the number of steps to check out on an ecommerce website is 5.42.
If you’re somewhere in that average range, nearly 30% of your prospective customers think your checkout process is too long.
Think about how much money you’re leaving on the table.
The more steps a customer has to take to complete the checkout, the more likely they’ll abandon the cart.
It gives them too many reasons to back out.
Don’t give them an excuse. Finalize your sale.
Get back to the basics, and narrow down the information you actually need from the customer:
That’s really it.
You don’t need to know their favorite color or who referred them to your website.
While additional insight may be beneficial to your marketing department, you still have plenty to work with from just those few pieces of information.
Based on the shipping location, you know where the customer lives. You have their name from their payment information. And you have a way to contact them via email.
Now you can send them a confirmation email as part of an actionable drip campaign to try to cross-sell and upsell products based on the customer’s current order or location.
You can even personalize that message since you know the customer’s name.
Don’t force your customers to fill out a form that’s longer than paperwork at the doctor’s office.
Simplify your checkout process and only ask for essential information needed to complete the sale.
Most online shoppers—86% of them— say it’s important for them to compare prices from different sellers before making a purchase.
It’s no secret price is an important factor when it comes to a purchase decision.
That’s why you shouldn’t hide your discounted items.
Take a look at how Macy’s highlights markdowns on their homepage:
The website is absolutely plastered with buzz words like:
That’s why they are able to get higher conversions than their competitors.
Customers love to get a deal.
Buying something that’s on sale makes your customers feel better about spending money.
All too often I see companies try to hide their sale items.
They would rather sell items listed at a full price.
That’s a big mistake.
Instead, highlight discounted products and services.
You can always try to cross-sell or upsell to those customers later by enticing them to buy something else through other marketing efforts.
You shouldn’t be selling anything based on just a description.
Your customers want to see exactly what they’re purchasing.
Make sure your images are high quality and portray the item in question accurately.
Here’s a great example from Lululemon to show you what I’m talking about:
There are six different pictures of just one pair of shorts.
They show the product from different angles and even zoom in on some of the top features like a pocket that’s designed to keep a cell phone secure.
Pictures are much more reliable in relating information about a product than a written description of it.
You can apply the same concept to your ecommerce site.
Sure, it may take you a little bit more time to set up each product.
You’ll have to take more pictures and include additional images on your website.
But I’m sure you’ll notice a positive impact in terms of your conversions after you implement this strategy.
Even if your website is very informative, some customers may still have questions while they’re shopping.
You should set up a live chat option for your site visitors to communicate with a customer service representative.
Imagine someone wants to buy something, but they don’t—simply because they have a question and don’t have a way to get an answer.
Try to offer an online shopping experience they would get inside a physical store, with a sales associate available to assist them.
Look at how Apple does it. They offer a live chat for shoppers on their website, and it looks like this:
They make it super easy for customers to get all their questions answered online.
This is especially important if your company sells products that may need some extra explanation.
Realize not all of your prospective and current customers may be experts in your industry.
Although your product descriptions may be accurate, it’s possible there’s some terminology the customer doesn’t understand.
Rather than forcing them to pick up the phone or do outside research, offer them a live chat. Receiving this type of help can be the deciding factor that leads to a conversion for this customer.
Imagine this.
Someone wants to buy something on your website, but they can’t because you don’t accept their preferred payment method.
This should never be the reason for you to miss out on conversions.
While I realize some credit card companies may charge you higher rates than others, it doesn’t mean you should restrict payment options for your customers.
Try to accommodate as many people as possible.
While I’m not suggesting you need to accept cryptocurrency like Bitcoin, you should be accepting every major credit card, e.g.:
You should even offer alternative payment options such as:
Here’s an example from American Eagle:
They accept nine different payment methods on their ecommerce site.
You need to offer as many options as possible for your customers.
It all comes down to convenience.
Some companies may just accept MasterCard and Visa.
They figure those are popular options, so everyone must have one, right?
But here’s the thing: you don’t know everyone’s financial situation.
While someone may have a Visa, it could already have a high balance on it, forcing them to use a different payment method.
Others may want to use their American Express card or Discover card because they get better rewards there.
And some people may not want to use a credit card at all if they have a sufficient PayPal balance.
The more options you offer, the greater the chance you’ll appeal to a wider audience.
Don’t assume everyone wants to pay with the cards you accept if that selection is limited.
Assume people will find a similar product elsewhere, where their preferred payment option is accepted, which will crush your conversion rates.
Make sure your call-to-action buttons are clear.
They should be bold, standing out from other content on your website.
You can even put a box around the CTAs, clearly separating them from other text on each page.
Take a look at how The North Face does this on their website:
It’s clear which buttons on their homepage will direct customers to the right page.
Even though they have lots of different options, their website isn’t cluttered, and it’s organized in a professional way.
This makes navigation easy.
Now their customers can find what they’re looking for faster and start adding items to their carts.
Look at how the CTA button changes when a customer views an item:
Now the button is even more apparent because it’s red.
It stands out, so it’s clear what the customer should do.
Don’t hide your CTA buttons.
It should be easy for customers to navigate and add items to their carts.
Big, bold, clear, and colorful call-to-action buttons can help improve your conversion rates.
Consider this: 88% of shoppers say they trust online reviews as much as they trust personal recommendations.
That means nearly 90% of people trust a stranger’s opinion online as if it were coming from their spouses, best friends, or family members.
Furthermore, 39% of people say they read product reviews on a regular basis, and only 12% of customers say they don’t check online reviews.
Basically, this means customers want to see what their peers have to say.
Encourage customers to review products they’ve purchased, and display those reviews on your website.
Take a look at how Johnston & Murphy does this on their ecommerce site:
More reviews means more credibility.
Obviously, you’re going to say only great things about the products you’re selling.
But other customers will be truthful about their experiences.
That’s why consumers trust these ratings and reviews.
Customers share personal stories about the uses of the products they purchased and the reasons for recommending them (or not).
Notice I also highlighted the chat option on the Johnston & Murphy website—a topic I covered earlier.
Don’t be upset if not all your reviews are absolutely perfect.
You’ll get some negative comments.
It happens.
Those negative remarks can actually help you. It shows shoppers your reviews are legitimate.
Hopefully, the positive ratings will largely outweigh the negative ones.
This will help you get more shoppers to convert and complete the purchase process.
If your products are unique, include video demonstrations showing how to use them.
Here’s an example from the Training Masks website:
They have workout videos to show people how to use their product to train harder and smarter.
Since this product isn’t something you see every day, the majority of the population may not know how it works.
But don’t think you can’t use videos even if you’re selling something simple.
For example, everyone knows how to use a piece of luggage, right?
Well, that doesn’t stop Thule from including a video demonstration on their website:
The video shows all the hidden compartments of the bag.
It also shows customers how they can adjust the handles and straps and utilize other features.
In addition, you can include a video demonstration highlighting the features that set your product apart from similar products.
Even if you’re selling something simple, like a shirt, a video can show customers the item’s versatility for different occasions, scenarios, or weather conditions.
You just have to get creative.
Your ecommerce site should be making more money.
Don’t settle for average.
Take steps to improve your conversion rates.
You can make subtle changes or additions to your site that will get more people to make purchases.
Start by simplifying the checkout process. You’ll get higher conversions with fewer steps.
Emphasize items that are on sale or discounted.
Include multiple photos of each product from different angles.
Allow your customers to chat online with customer service representatives to answer any questions they might have while shopping.
This will give your customers the same feeling they get whenever they are shopping inside a brick-and-mortar store.
Don’t restrict payment options. Offer as many payment methods as possible to appeal to a wider audience of prospective shoppers.
Your CTA buttons need to be big, bold, and clear.
When placed in proper locations, these buttons can help you get more conversions.
Make sure you include customer reviews for all your products.
These recommendations can encourage others to make a purchase.
Create videos showing detailed explanations of how your products work.
This is the perfect chance for you to highlight the unique features of your product.
These tips are easy to implement, and they won’t cost you much money at all.
Trust me, they work.
You can start applying some of these elements to your website right away.
What have you done to increase conversion rates on your ecommerce site?
While the “vote with your fork” adage is certainly not new, it has changed a bit with the advent of social media, bolstering the ability to magnify …. In other words, brands do best when their marketing is as universally-appealing as possible (good food!) and promotes values that anyone can get on board …
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If one token’s newly announced marketing strategy is any indication, the Federal Trade Commission may soon have more warnings to send to social influencers. Announced today, Singapore-based marketing company Jet8 is launching an initial coin offering (ICO) designed to scale its system for …
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Social listening, when positioned as an essential element of brand and marketing strategy, can offer unmatched insights and find exceptional engagement … Although social media can sometimes seem like a collection of random conversation hot spots, every post, image, video, mention, share, …
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However, Rick’s daughter, Sadie Cox, helps with the social media aspect of marketing when she isn’t working at the retail store or her day job as indirect materials associate with Cummins Inc. “I think we are starting to reach a lot more young folks,” the 35-year-old Cox said. “A lot of our advertising is …
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The sheer ability to attract new customers, promote your business and engage with the clients you already have is staggering. Lately, small startups have been using social media to market their company, and when you have a new interior design business beginning, social media can be the tool you …
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Posts, updates, advertisements, packages, website updates.
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In 2016, a Facebook IQ report found that 53 percent of beauty purchases are influenced by what beauty experts share on social media, while 44 percent of them are influenced by what brands post on these platforms … “It’s such a saturated market, and packaging designs today are so beautiful,” said Lee.
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Turtle Transit is looking for part time or outside help with our companies Social Media outreach as well as some Web site hosting and maintenance. This is a position that would need to be handled by…
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Find and connect with bloggers through social media, and invite to join blogplotter. Ideally we are looking for someone who can commit a little bit of time every single day to growing these Social Media channels, but are happy to consider anyone who understands social media marketing. The right …
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Looking for proven marketing tactics to grow your firm? Here are five that will work in any business situation. With the proliferation of social media and content marketing strategies such as e-newsletters, relying on word-of-mouth to attract new clients may no longer be enough. Not only are prospective …
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Trigyn’s direct government client has a 6 months+ long contract assignment for Sr. Marketing Manager/SME in Towson, MD. Description: The client is seeking a qualified Subject Matter Expert (SME) in Social Media Marketing. This SME will be responsible for the development of marketing, public …
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Sarawak Assistant Tourism Minister Datuk Lee Kim Shin called on handicraft makers and traditional food producers to utilise social media platforms, such as Facebook, chat groups, websites and other online channels that link people from across the world, to promote their products swiftly and widely.
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Athlete success at the Olympics is also a win for their national governing bodies. “We want to harness that energy and the excitement around the games and get more families out into rinks across the United States,“ said U.S. Figure Skating, Chief Marketing Officer, Ramsey Baker. A good showing at the …
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DIGITAL WORKSHOP: Fraser Coast Tourism and Events have a free digital marketing workshop for tourism operators and business owners. Contributed … TOURISM operators and business owners are invited to a free digital and social media marketing workshop being held this month. Fraser Coast …
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in-house marketers in the UAE believe influencer marketing is significant for the success of their brands. And accord- ing to the Social Media Influencer Report released last week by The Online Project, a full-service digital agency working with brands in the UAE, Saudi Arabia, Oman and Jordan, …
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Five total teams from UM, Birmingham-Southern and UAB each planned a nine-week social media campaign to promote UWCA and other local … Chip Graham, UWCA’s senior vice president of marketing and communications, then presented Montevallo United with a $2,500 check for its efforts.
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Original UGG Boots is looking for an intern who will assist with digital marketing / social media marketing. You be working with us to produce great content and grow our marketing channels / brands. This is a flexible position that is great for someone that is wanting to learn even more about digital …
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It doesn’t even matter these days if they’re real,” Courtney Spritzer, co-founder of Socialfly, a social media marketing and influencer agency, told PIX11 News. The fake follower scheme – which involves using bots that are programmed to not only follow a client’s account but to retweet and like everything …
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Looking for a great paid internship at WCCA TV in Worcester, MA? Learn more about the Social media marketing specialist position right now!
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Thereafter, the 12 semi-finalists made their own online pitches and then used social media to persuade people into voting for their ventures. Of course this was part of the test, social media marketing is now one of those critical skills in life but this was a bit more biased towards countries like Nigeria with …
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… first quarter of 2018. Digital marketing efforts will focus on social media, highlighting segments such as cruise, shopping, dining, watersports, beaches, romance, culture, available accommodations and yachting. They will also share Virgin Islanders’ stories of resilience with the hashtag #USVIStillNice.
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Posted 1 hour ago. Details. Need to help Marketing a 5K race that’s happening on April 14, 2018. This is a reggae fiend 5K called the Rasta run 5K. This is the Second year we are having the race. This job was posted from a mobile device, so please pardon any typos or any missing details. Skills and …
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We bought our bots from Devumi, a social media marketing company, back in October. In a New York Times investigation this weekend, they investigated the same company and found they had a stockpile of over 3.5 million automated accounts they sold over and over again to their customers.
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It wanted to understand the psychology behind why consumers follow, listen to and trust social media influencers, and how they act on those recommendations. Influencer marketing is not just a mechanism intended only for larger brands. There is growing evidence that on-the-up companies and …
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The newly formed team will develop and execute brand strategies, and traditional and digital marketing programs, including corporate social media campaigns, and make them available to clients on a stand-alone basis or as part of Haven Tower’s broader public relations offerings. To lead the team, …
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Social media makes up a large portion of E!’s campaign around “The Arrangement.” Though the purchased Google search terms were tied geographically to New York, Neal says the track record of previous campaigns left the network confident this one would deliver, too. “Previous out-of-the-box, …
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Need add promotion? Video ads? More followers? Yes I know, every successful business needs a strong online presence! That is what Search Engine Optimization (SEO) is about! Use me today, to imrove…
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description. We are seeking a Social Media Manager to support the Marketing department of a fast-growing business in Thomasville, GA. This is a perfect role for someone looking to take the next step in their career as a Social Media professional. You will work independently in collaboration with the …
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These four new campaign videos will be developed into 30- and 15-second spots that will air nationally on broadcast networks such as ESPN, FX, FXX and the Discovery Channel. The campaign will be supported by an integrated marketing campaign, including paid digital and social media, shopper …
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Almost every self-proclaimed digital marketing expert can tell you a few tips on how to define social media analytics to further your agenda. Yet, the truth is that we are all new to this. The mere concept of social media marketing has been born less than a decade ago. Not to mention, as online tools adapt …
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Ryan Oliver, Twitter’s head of brand strategy for the U.S. and Canada, calls #BrandBowl the “first ever social subscription for users to get TV spots delivered to them on Twitter.” It’s a relatively simple mechanism. Users simply retweet a tweet from Twitter’s marketing account (@TwitterMKTG) any time after …
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Kraft is giving families an opportunity to appear in the brand’s first-ever Super Bowl ad by sharing photos of their game-day activities on social media, Anne Field, director of brand building for Kraft, told Marketing Dive in a phone interview. The content will be reviewed in real-time to create a 30-second …
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Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States.
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The first stop in marketing is making sure audiences are aware of your brand. What better way to do that than by having your very own network of influencers or brand advocates creating that awareness for you? Establishing your network of influencers allows you to generate brand awareness on most …
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Their areas of expertise in Digital Marketing are Search Engine Optimization, Adwords Management, Social Media Marketing, Branding and Online Reputation. They also count with a skilled team of designers and Elite coders for their web design and web development. In the latest months of 2017, …
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29, 2018 /PRNewswire/ – The 2nd“Leaders in Tech” Digital Marketing Innovation Forum was hosted in New York City on January 20th. … is reporting higher engagement rates compared to other social outlets- with its easy to use advertising tools putting it at the frontlines of social media marketing.
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Take 5’s creative content marketing team works closely with clients to develop highly original news stories that are supported by unique data sets, culled from detailed survey results, social media scrapes, governmental data, and internal client data. The new stories are vetted for originality and packaged …
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To illustrate where budget changes may or may not occur, we have observed that marketers will not typically give a second thought to running ads on social media platforms adjacent to brand-unsafe text-based content if it occurs in a feed. However, they do harbor concerns about ad units they consider …
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Smile Savvy provides dentists with comprehensive solutions for both online and offline marketing and reputation management in a constantly evolving landscape. Their expertise in website design/development, social media marketing, local and organic search engine optimization and review building …
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Prior to approval, Chamber CEO Jeff Seifried fielded a question regarding a reduced line item for social media marketing and outreach, as to whether these efforts are being supported by other funding sources, including the TCED. The marketing budget shows $2.4 million for TV advertising, and a line …
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As the president of a social media marketing agency, I am always on the lookout for new trends, groups or platforms in the online marketing industry to help boost our clients’ businesses and online presence. Following extensive research on Generation C, it became clear that the company’s focus …
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Posted 1 hour ago. Details. Hey friends, We need on-going help developing social media posts in order to engage with our local community online. We need content that’s authentic & can help us gain trust – NOT generic filler posts. We’re looking at three posts per week and would like to start out with a …
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While you might still be the one who thinks social media influencer marketing is expensive, it has a Return on Investment (ROI) of 11 times more than that of traditional digital marketing. It is going to be the trendsetter in 2018 when 71 per cent of the people make their purchases based on social media …
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Social Media Account Manager, Digital Marketing Agency. Central Manchester. An exciting opportunity for a talented Social Media Account Manager to join an exceptional agency based in the Manchester’s ultra cool Northern Quarter. This is an unbelievably exciting opportunity for an established Social …
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Lauren Trucksess is an independent content marketing and social media consultant. She founded Latitude Content as a way to help brands create content that drives stronger business results. Originally from the US, Lauren has worked in Australia’s best integrated communications and public relations …
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Analyzing Market trends by studying purchase history and enriching the information with data from the social media, web communities, and forums for predicting future … When we consider the end-to-end customer experience, marketing is only a bit of the puzzle, only a part of a much larger picture.
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Grospellier made the announcement yesterday via several social media channels, and though he and PokerStars appear to have parted on very amicable terms, there’s enough in what he posted to continue to be curious about PokerStars’ ongoing marketing shift. Grospellier joins American poker pros …
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An extensive report by the New York Times has revealed the shady business of buying and selling fake followers and bots on social media, exposing several public figures in the process. Shining a light on social media’s “black market”, the investigation names the likes of actor John Leguizamo, …
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Posted 1 hour ago. Details. GMF, Global Management Firm, is an Atlanta based company that specializes in the management of lifestyle, sports, and entertainment clients. We are seeking a social media manager who has a strong sense of task ownership and the ability to take initiative. You will:
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As influencer marketing has exploded over the past few years celebrities have taken to promoting products through their social media channels. It’s pretty common to see celebrities, particularly B and C-listers, hawking products like slimming teas, teeth whiteners, protein supplements, etc on Instagram …
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Kampala, Uganda | ISAAC KHISA | Magoola Matthias, is the CEO Dei Group International, the firm behind social marketing platform, Dei places. He spoke to The … Recently, you unveiled a social media platform known as Dei Places. … How different is it compared with the usual social media platforms?
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It can be a lot of fun to catch up on what your friends and family are doing by using social media, but are you putting too much out there for potential bad guys when you write … There are services that can help a valid business set up a quiz to help with their marketing strategy and that is a great, new idea.
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Advances in technology and social media have impacted every walk of life in America, including recruiting high school athletes to colleges. While the face-to-face … “It’s almost all coaches and athletes who are on Hudl and seeing those ads, so it’s very attractive in a marketing sense. It’s a very specific …
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These days, digital marketing has become an important tool to help businesses flourish. Just last week, Facebook and the U.S. Chamber of commerce released a report titled “Examining the Impact of Technology on Small Business: How small businesses use social media and other platforms to help …
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We see very few responsible gambling messages and warnings in social networking site posts by gambling operators and online ads.” The way gambling companies buy digital ads is changing too. Programmatic ad spend more than doubled in 2017, and now represents a quarter of all gambling …
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“There’s a direct correlation between the way the media portrays women and the way women report feeling about their bodies. With the rise of social media, we’re finding that apps like Instagram negatively impact a woman’s body image.” Mikayla Wain knows only too well how hard it is to be full-figured …
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Facebook’s Workplace has been on the market for a little over a year and has seen rapid adoption by organizations of all sizes around the world. According to Facebook, more than 14,000 companies use Workplace as their internal team collaboration tool. Given people’s familiarity with the social media …
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Posted 1 hour ago. Details. I need help coming up with a social media strategy to relaunch a website development company that has a focus on churches. I need someone who can create a strategy and design content for the social media paid ads. This job was posted from a mobile device, so please …
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ISLAMABAD: The trend of online shopping is gaining popularity in twin cities of Rawalpindi and Islamabad, as else where in the country, due to massive promotional usage of social media marketing as a tool to attract citizens to buy accessories of their choice. Female customers’ intention to shop online …
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We’re storytellers. We blog, we post photos, we engage directly with our followers.” But for these panelists, Instagram and other platforms are not just for creating buzz and publicity with cool photos. “Social media isn’t just a marketing strategy. Storytelling has intrinsic value on its own,” added Williams.
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Looking for a great internship at MyStudio? Learn more about the Social Media Marketing Intern for Video Chat Startup position right now!
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Facebook is closing in on the “holy grail” of marketing - knowing how the advertising it shows to its more than two billion users affects them when they stop scrolling and go shopping in the real world. The social media giant’s head of global retail and ecommerce strategy, Martin Barthel, said it had …
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Prior to Audioburst, Amir founded Sendoo, an innovative messaging mobile service; Collective, the first social media marketing platform (acquired by IAI); Blue Security, the only anti-spam deterring service (backed by Benchmark Capital) and Riptech, the first commercial Managed Service Security …
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Today, there are other forms of communication such web notifications, mobile push notifications, and programmatic ads that marketers use, but email still remains one of the priority channels to connect with customers. Times have changed and so have emails. What started as a simple text-based email …
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Social media marketing companies have a new competitor to watch out for - the Edmonton Police Service’s Twitter account. Over the past few months, the EPS has been getting exceptionally creative with their public service announcements. <who> Photo Credit: Edmonton Police Service Facebook.
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More than a hundred self-described influencers — whose market value is even more directly linked to their follower counts on social media — have purchased Twitter followers from Devumi. Justin Blau, a popular Las Vegas-based DJ who performs as 3LAU, acquired 50,000 followers and thousands of …
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Details. Increase social media marketing for small business. This job was posted from a mobile device, so please pardon any typos or any missing details.
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Genevieve does heavy social media marketing and has also collaborated and created products with influencers and partnered with the likes of Lorna Jane. ‘We go where we know our customers would be,’ she said. 'I’m my own customer, I eat my own products, the product is so genuine to me. I don't …
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Posted 1 hour ago. Details. Hi! My name is Christine and I am the owner and creative force behind a women’s online accessories boutique. I am not too social media savvy and will certainly need some assistance. Platforms of social media I am looking to cover are Instagram first then Facebook and …
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Office Depot decided to launch the BizBox platform following a survey it did that showed nearly one-third of 1,500 small business owners didn’t have a website and more than half didn’t do any kind of social media marketing. “BizBox is a platform designed to help reduce some of the stress and barriers …
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But those nicely edited and finished videos you upload to YouTube or Facebook don’t have to dominate your video marketing strategy. You can also make use of more authentic and interactive live video platforms to increase sales for your business. In a recent Social Media Examiner post, Brad Smith …
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And social media companies, whose market value is closely tied to the number of people using their services, make their own rules about detecting and eliminating fake accounts. Devumi’s founder, German Calas, denied that his company sold fake followers and said he knew nothing about social …
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We need to go into the international market, such as through online marketing and the social media,” he said when declaring open the newly renovated Miri Handicraft Centre yesterday. According to MCC, the e-commerce website to market and promote local handicraft products here would be launched …
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Local Marketing Source revitalizes the FB page leveraging existing page likes. The method drives them back in re-engaging with the business owner and spreading a word of mouth recommendation online and social approval. Local Marketing Resource launched a Results-First Social Media Service …
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This week’s ‘Skim: all about miniprograms… how they’ll replace apps and why they’ll probably change the course of social media; Snapchat aims for more …. Snapchat will also provide new insights on ad-to-install attribution windows, with marketers now able to see how many users installed their app by …
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Karen Civil, a top hip-hop digital marketing strategist, said that while social media plays a huge role in creating a toxic environment for women, it’s also powering up a female renaissance in hip-hop. “Now, there is a way for you to go directly to finding an artist. Before, we had to wait for XXL or The Source …
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Chamber Success in 60 Series: We’re talking marketing … on topics such as tax changes, social media and branding, grant writing and opportunities, benefit programs for businesses/organizations, the opioid epidemic, and many others. … “Marketing is such a big part of any business or organization.
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A great guest post by Isabella Rossellini giving great tips on how to improve your social media marketing strategy. Social media marketing plans can decide the future of a business and a brand. As the technologies advance, the boundary between social media marketing and mainstream marketing is …
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While Mr Ceselkoski —who runs an online social media marketing course — said he does not explicitly teach students to produce fake content, neither does he advise against it. “I didn’t advise my students to write fake news…I advise them that it has to be visual and stand out like a breaking news story.
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Megaphone-headed marketeers broadcast their social media messages from their social platform to very little response from their audience.
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This is a documentary series that focuses on the day-to-day of Michael Stelzner’s marketing team. You might think a show about a marketing team would be boring, but it is extremely engaging. Check out Social Media Marketing with Michael Stelzner’s latest podcast “Storytelling with Video: The Journey“.
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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore we explore YouTube monetization and partnership changes with Steve Dotto, …
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January 26, 2018. Social media marketing platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest are great tools that allow you to engage with existing and prospective customers easily. But the costs of doing business on these platforms aren’t always as straightforward as they may seem …
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Experience in social media marketing; Knowledge of digital marketing; Scheduling and posting to each social media channel; Responsible for content sourcing; Increasing engagement / followers; Contributing to marketing strategies; Managing daily emails; Customer enquiries – phone / emails …
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Looking for a great internship at Adoshi.co? Learn more about the Digital Marketing & Social Media Manager position right now!
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Parallel 49 Brewing is one of BC’s fastest growing craft breweries and we are looking to expand our team with the addition of a Social Media & Marketing Assistant, based in Vancouver. The Social…
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Are you looking to expand your customer base? According to a Forbes.com study, 78% Of Salespeople Using Social Media Outsell Their Peers! I can create custom posts for your business on Instagram,…
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… a marketing workshop, Online Marketing Strategies, from 6-9 p.m. Feb. 15 at AgWest, 415 W. Fourth St. in Holdrege. According to a Center for Rural Afffairs press release, the workshop focuses on building on-line relationships using websites, email marketing and social media, including Facebook and …
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Job Opportunity: We are seeking a Social Media Marketing Assistant to develop and grow our clients’ social media presence across new and existing social media platforms as well as assist our…
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Details. In search of someone who will help me call businesses and create leads. This job requires a strong understanding of social media marketing services, social confidence, the ability to use open ended questions when necessary, and the skill to create trust between you and the business owner.
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Content marketing, thought leadership, social media, and information equality have all dramatically changed the way sales happens across industries. Although marketing and sales had some amount of connection, in many ways, they operated as intentionally separate entities. While clients may have …
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Marketers seized it after mobile gadgets and social networks came along, though they don’t exactly agree about its meaning. Some say activation refers to activating a brand, or they use it in place of the word promotion. Others say it’s about causing customers to act or creating interaction with them.
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The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share …
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The possibility of directly reaching out to millions of self-identified “followers” on platforms such as Instagram has given marketers unprecedented brand-building power. But it’s not just their own content that brands are profiting from on social media. Selfie culture along with the rise of influencers is giving …
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If you are a Marketing Specialist with 3+ years of experience with full-scale marketing campaigns (Content, Brochures, Digital, Social Media, and Email) and management, please read on! With an office in Newport Beach, we are a fast-growing T.I. and Renovation focused G.C. with well-known, paying …
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The benefits of social media are vast depending on your businesses’ industry and products. Learn more about how social media can benefit your business. Did you know that a recent survey showed that 89 percent of marketers said that social media has generated more exposure for their business, and …
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Students focus on a different aspect of technology during each year of the program. Freshmen work on game programming, sophomores concentrate on robotics, juniors take an AP computer-science course and seniors emphasize on technology integration and social media marketing, Beckenham said.
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Don’t let money stop you from pursuing your dreams.
If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways.
As an entrepreneur myself, I admire anyone who wants to create a company.
It’s not easy.
In fact, only half of small businesses in the United States will survive through their fifth year of operation.
Furthermore, just 30% of those businesses make it through ten years.
Based on this information, it’s clear that failure is more frequent than success when it comes to startup companies.
So I commend you for wanting to pursue this path.
While running a startup may be difficult, it’s also extremely rewarding.
You’ll learn a lot along the way. There are plenty of things I wish I knew before starting my first company.
But getting your startup off the ground is the first step.
Like with most aspects of business, you’ll need some money to do this.
If you’ve never been through this process before, it may seem intimidating.
Not sure where to start?
There’s no one right answer.
In fact, you can get money from multiple sources.
I’ve outlined 9 ways for you to get your startup funded.
I’ll let you decide which ones are best for your startup company.
Before you do anything else, you need to have a clear understanding of how you plan to operate your business.
A business plan will increase your chances of securing funds:
Companies that have a business plan also have higher growth rates.
Here’s why.
First of all, it’ll be hard for you to raise money from anyone without a business plan.
Different types of investors, which we’ll discuss shortly, will need to see financial projections before they even consider giving you a dime.
This plan will also set you up for success.
Once you get into the daily grind of your business operations, you’ll always have your plan as a reference to remind you how to proceed.
You may forget some ideas a year or two down the road if you don’t have everything in writing.
Your business plan should have a clear description of your business.
Who are you?
What do you do?
It should also include a market analysis.
This will discuss information and research about your competitors as well as your target market.
You’ll also want to outline the organizational structure of your company.
Have clearly defined roles for managers and other positions within your organization.
Arguably the most important part of a business plan is the financials.
Do your best to include financial projections for the next three to five years:
Make sure your projections are realistic.
As you can see from the example above, this company doesn’t project profitability until the third year of operation.
That’s okay.
You don’t need to turn a profit on your first day or even your first year.
Just try your best to accurately predict your finances.
This section of the business plan will help you secure funding from other sources on our list as well.
Go to the banks you use for your personal banking needs.
I recommend starting there because you already have a relationship with those companies.
Set up an appointment with a loan officer.
Show up to your meeting prepared.
Dress professionally. Bring your business plan.
Explain to the loan officer how much money you need and what it will be used for.
Depending on your situation, you may qualify for loans for certain aspects of your business, such as equipment.
If the bank denies your small business loan application, you could also try to get a personal line of credit from that institution.
You can use that line of credit to fund your initial business expenses.
Don’t quit after your first appointment.
You could try other banks and financial institutions if your first stop is unsuccessful.
In the United States, friends and family are second on the list for top startup funding sources.
These are the people who love you and trust you.
Most importantly, they believe in you and your potential.
Don’t be afraid to ask your loved ones for a loan.
Plus, unlike with a bank, you’ll likely be able to get some money from your friends and family without having to pay any interest.
Who knows, if you’re lucky, you might even get funds as a gift.
So talk to your parents, siblings, grandparents, or even your rich uncle.
Just know there are some risks associated with this approach as well.
You definitely don’t want to take a loan your friends gave you in good faith and lose it.
That could put both of you in a very uncomfortable situation.
With that said, I’ve talked to some entrepreneurs who said this had the opposite effect on them.
Loans from their family contributed to their success because they had extra motivation to not lose the investment.
They didn’t want to let their loved ones down.
You can also secure funds from venture capitalists.
VC firms invest in the early stages of your company in exchange for an equity share.
If you decide to take this route, be prepared to give away a portion of your business.
That’s not always a bad thing.
If VCs have some skin in the game, they may be able to provide you with other resources that can contribute to the success of the company.
But just understand that smart VCs will only structure these deals if they are in their favor.
They don’t want to make a return on their investment in 30 years.
VCs want to make their money back, plus some, as soon as possible.
The likelihood of you receiving VC funding largely depends on your industry.
As you can see from this data, venture capital firms are typically drawn to startups within software and technology sectors.
So if your startup company is a local pizza shop, you probably won’t have luck with VCs.
Although these terms are often used interchangeably, angel investors differ from VCs.
While angel investors can take an equity share of your startup in exchange for their investment, their funding can also be exchanged for convertible debt.
It’s not uncommon for these investors to be entrepreneurs or former entrepreneurs themselves.
Although money is their motivation, they are more likely to be genuinely interested in your business as well as the growth and development of particular industries.
If you find the right angel investor, you may benefit from their expert advice and management skills.
It’s more common for angel investors to supply funding to businesses when they are still in the early stages, whereas VCs typically look to get involved a little bit later.
Unlike a VC firm that has a committee and advisors working together, an angel investor may make a decision on their own.
They may simply like your plan, trust your goals, and believe that your business will be successful.
That’s why it’s important for you to be able to articulate your business plan well.
A short meeting over coffee or lunch with an angel investor might be all it takes to get them on board to fund your startup.
Take advantage of the resources available to you online.
You can use crowdfunding websites to raise capital.
While most people think of Kickstarter when it comes to these platforms, there are some alternative websites you can consider as well.
Here are a few popular choices for startup companies:
All of these sites operate in more or less the same way.
Some put you in a pool of professional investors, while others let you raise money from anyone.
If your project is promoted properly, you can raise a ton of money.
Here’s an example to show you what I’m talking about.
In 2012, a company called Oculus Rift launched a campaign on Kickstarter with a goal of $250,000.
The company aimed to produce virtual reality headsets.
They ended up raising $2.4 million dollars, which was nearly ten times their goal.
It’s safe to say that funding was successful.
The money led to rapid success and growth of the company.
Just two years later, Facebook bought Oculus for $2 billion.
It just goes to show crowdfunding isn’t just for college students or small side projects.
There’s real money to be found out there.
You just need to look for it.
Here’s a look at some of the other top crowdfunded startups in terms of capital raised:
But just because you secure millions in funding doesn’t mean your company will automatically be successful.
Pebble Watches raised over $10 million in 2012, which largely exceeded their $100,000 goal.
But a highly competitive space made it difficult for this company to stand the test of time.
In 2016, Pebble announced they were ceasing daily operations. They stopped producing watches and honoring warranties.
The company folded.
You could also consider funding the startup company on your own.
If you’ve got money saved up for a down payment on a house or some other big purchase, you could use it to launch your business instead.
It’s risky because you won’t have any money to fall back on if your business is unsuccessful.
But if you’re willing to bet on yourself, there are plenty of positive factors to this route.
First of all, you won’t have to give up any equity in your company.
You get to keep all the profits instead of sharing them with investors.
You also won’t have to pay any interest on a line of credit or bank loan.
If you pay for everything yourself, you won’t be letting down friends or family members who may have loaned you money.
This isn’t an option for everyone.
But if you have an extra $20,000 in the bank, consider using it if your startup costs are low.
I’m sure you’ve heard the saying, “Two heads are better than one.”
Getting a strategic partner for your startup company can help accelerate the development of your business.
In fact, over 80% of companies say partnerships are essential to their growth.
Your partner has a bank account as well.
Between the two of you, you might have enough money saved to get your startup off the ground.
If not, it’s another person to help you secure funding through the other methods I’ve outlined in this post.
Partners also reduce your liability. You won’t be on the hook for as much if things go south.
On a flip side, you’ll only get half the profits.
You may get even less if you give away equity to other investors.
Make sure you find someone you can trust.
While your strategic partner may be able to bring new ideas and solutions to the table, there can also be conflicts and disagreements.
Reevaluate your startup costs.
You may not need to raise as much money as you initially thought.
Make the money you already have last as long as possible.
Instead of paying for an office, you could work from your home or a shared office space.
Pay for goods and services as you go instead of paying upfront for large quantities of products.
Use cost-effective materials.
Think outside the box.
And while this may not work for every startup, you can also barter.
Instead of paying for certain products or services, offer your own services in return.
This may be successful if you’re working with other startup companies in a similar to yours situation.
Just do your best to keep costs as low as possible.
Starting a new business is exciting.
But it’s not cheap.
Not everyone has enough money to get their startup company off the ground.
If you can’t fund your business on your own, try getting a loan or line of credit from your local bank.
You could always ask your friends and family for help.
Venture capitalists, angel investors, strategic partners, and crowdfunding platforms are also great options to consider.
It’s important that you always start with a strong business plan.
Come up with realistic financial projections.
This will make it easier for you to get money from investors.
You also need to keep all your costs as low as possible to make your funds last until you can get a steady income stream.
Follow these tips, and you’ll be on the right path toward raising money for your company.
Good luck!
What strategies are you using to secure funding for your startup company?
