… marketing campaigns apart? Well, let’s talk targeted marketing and segmentation! Targeted email marketing means sending specific content to contacts who have expressed interest in some form already, it can be as simple as following your social media accounts or even being an existing customer.
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Posted 1 hour ago. Details. We are heavy FB users with combined 9000 friends and our Pages have 8000+ Likes. We want to promote ourselves and our products more effectively. This job was posted from a mobile device, so please pardon any typos or any missing details. Skills and Expertise …
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Bruce, 30, founded a busy marketing company while in his early 20s. … Got To Get Out is a social enterprise with the intention of simply getting out. … He still uses social media though and has attracted more than 8700 people to his Facebook page, keeping it up to date with the latest news and events.
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The chamber staff at the Eastern New Mexico State Fair. From left beginning with front row, Liz Taylor, administrative director; Candace Lewis, executive director; Nayeli Sanchez, intern; Dee Garcia, membership coordinator; Todd Verciglio, social media and marketing director; and Mercedes Fox, …
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Looking for a great internship at Whats The Word TV? Learn more about the Social Media Marketing Intern position right now!
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Looking for a great internship at EGO SOLEIL? Learn more about the Social Media Marketing Intern position right now!
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Taga owners use social media to market their products. … She was a marketing writer for Cebu Daily News before she became an executive producer for a regional TV network. … She was with the marketing department of a hotel in Cebu before she collaborated with Tormis on their new venture.
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These tips will set you on the right path to success in your social media marketing efforts. The number one piece of marketing advice you will receive today is to use social media. What they don’t tell you is that simply setting up your social media accounts and posting about your brand or website won't …
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Farah is not counting on the establishment media to cover this campaign; rather, he is hoping the effort will catch fire with help from social media activists, alternative media outlets and talk radio. “I don’t expect much help from the ‘fake news’ cartel,” said Farah. “But it wasn’t the 'fake news’ cartel that …
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… a great statistic for an agency that manages social media strategy is “31.2 percent of Mesa County residents spend between 1 and 4 hours on social media every day and 68 percent of Mesa County residents use some form of social media every day.” (Source: Nielsen-Scarborough 2016 Market Study).
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Participants will set up needed social media accounts for the business and explore the features available on each outlet. During week two, specific social media marketing strategies will be discussed to reach existing customers, how to reach new customers, and how to keep viewers engaged. The third …
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Rockenstein has more than 10 years of strategic marketing and branding experience with a strong emphasis on digital and social media marketing. She began her career in Colorado Springs as an account coordinator for a local marketing agency before relocating to Oklahoma City to serve as a senior …
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Every business faces competitive threats, so if you don’t know what your competitors are up to, you can’t have a response ready to their marketing efforts. Always be mindful of what’s happening in your market and check competitor’s websites, social media platforms and drive by their building so you can …
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Why would an insurance agency or real estate agency need to advertise or use social media? What sort of marketing would a financial advisory firm or consulting firm need, other than personal contact? In most cases, professional service businesses have “business development managers,” who focus …
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“It takes a two team — there is the commercial team, that’s us — we handle public relations, sales and marketing and then there is rugby operations. So we deal with the site operations, particularly with marketing and advertising, social media, all media, planning and sponsorship we deal …
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Social media marketers who are interested in a minimalist Instagram automation tool should look into Robolike. The platform likes Instagram content based on your specifications. Customers select hashtags they want the tool to target, and Robolike’s bots like content that uses the hashtags selected.
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Social sites like Facebook, Twitter, and YouTube have been game changers for traditional consumer marketing strategies. Targeted ads are one aspect of this revolution, but social networking also allows companies to gain free exposure by creating compelling or fun viral messages that people share …
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Social Media marketing can be immensely powerful for a business, but it does take heaps of time and energy to manage. In early 2018 for the video marketing and community management services division of the agency will merge with the social media marketing team to offer a more progressive service …
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Ask any marketing guru, and they’ll tell you that social media sites like Facebook and Instagram are gold mines for getting leads and growing a brand. That’s why social media managers are surging in demand across every industry, and the Social Media Management Pro Bundle can get you started in …
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Rodan + Fields’ products are now sold through 200,000 independent consultants using a marketing strategy that encourages salespeople and customers to promote the products through social media. Their most valuable tool is the selfie — before and after — which shows the effectiveness of the …
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Instagress was a darling among social media marketers. The platform automated some parts of managing Instagram, which helped users to increase post engagement and follower count. Unfortunately, Instagress was created in such a way that it violated Instagram’s terms of service. As a result, the …
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A travel blogger, unlike a travel writer, must multi-task as a writer, social media marketer, salesperson, editor, website designer, etc, she feels. “Travel writers are popping up by the minute and unless you really have something exceptional to offer, it’s a tough game,” she says, adding that she has funded …
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Automoblog, like many other publications, has the usual social media channels for marketing and promotion, but I do not run them. We have a dedicated staff member responsible for our social media. Despite holding a partnership here and our Detroit desk, I don’t know the password to our Instagram …
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If you want to build a social media marketing this might be the business for you! You can work on it part time or full time. I am a reseller for a social media marketing software business. I am…
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Details. Social media campaigns , end to end content development, graphic designing and running the campaigns. Project Stage: Concept; Platform: Facebook, Twitter, Instagram, Other; Ongoing project: Social Media Marketer; Project Type: Ongoing project …
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Posted 1 hour ago. Details. I need someone to help me social media marketing. He/She would be responsible to develop my facebook page, Instagram, Twitter etc. I am looking for an assistant to execute my idea. Have to be patience and no need to be highly qualified. Project Stage: Concept; Platform: …
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When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content into shorter snippets that you share on your social media pages, as Brian Appleton explains in this Social Media Examiner post.
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ThurstonTalk is a digital media company sharing positive stories about people, places and businesses in Thurston County. ThurstonTalk offers content marketing and online options across our Community Social Network to advertise in Olympia, Lacey, Tumwater, and beyond. Advertise with ThurstonTalk …
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It could be from direct contact, over the phone, a comment on social media, or even from talking directly to a customer service rep. … It has to have a marketing automation feature where you have the option of automating tasks that are repetitive in nature, such as when a customer first signs up for a …
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Whether it’s a marketing department using social media to communicate with the public, or a supervisor monitoring the activities of financial advisors to protect investors, or IT following various recordkeeping rules, it’s just good business to stay on the right side of the regulatory guardrails. But what are the …
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Apart from grabbing the audience’s attention, high-quality visuals can also aid information retention, improve the engagement factor, and lead to more shares on social media. More importantly, visual content is now easy and cheap to create – thanks to the availability of cloud-based tools and platforms.
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… to market the island to locations that were formerly big sources of Guam visitors. In November, GVB spent upward of $450,000 on familiarization tours that would bring 400 Japanese media members and tour agents to the island, as well as $100,000 on eight social media “influencers” to market Guam …
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Upon its founding, Buzzvil first considered providing a service through which compensation is provided to people who participate in viral marketing campaigns on social media sites. The two founders named the company “Buzzvil” to signify the “buzz” they would create through this viral marketing …
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We are a group of talented workers based in the Philippines providing outsourcing services to clients across the Globe. We are backed by leading BPO service providers that have been already assisting.
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The PCRI, a non-political, not-for-profit body of public relations, media, social media, advertising, human resources, marketing professionals, mass communication academicians and students, has started the campaign ‘we are playing with fire’, popular on social media by the hashtag – #vrplayingwithfire.
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Posted 1 hour ago. Details. Needs to hire 15 Freelancers. We have an urgent opening for Digital Marketing Executive for handling various social networking website pages (Facebook, Twitter, etc.). Generating leads through various social networking platforms. Applying new ideas and technologies …
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Derek Cafferata believes that social media marketing is an extremely important tool to attract Millennials into the franchise business model. “Social media is how and where this generation connect”, says Derek. “A franchisor looking to expand their brand needs to ensure they tap into this market.”.
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Upload to a google drive. This should take 15 - 20 minutes. This is a test job, if you do well at this job I will give you more work if you’d like it. Immediate start required. Project Type: Ongoing project; Ongoing project: Social Media Manager, Social Media Marketer; Platform: Facebook, Twitter, Instagram, …
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Ever since Microsoft has acquired this 500 million plus strong professional social network, it has suddenly become a bustling platform for both B2B and B2C marketers. The platform allows you to publish or re-publish content that your network of connections would be interested to read. LinkedIn provides …
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Students will also learn how to use computer programs like Photoshop and Final Cut Pro to create projects for the store’s website and social media. The position will be a six-month obligation. Students must commit to working five hours a week and will be paid minimum wage. The position is open to …
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The growth of email marketing and pay-per-click advertising, search engine optimization, content marketing, and the growing use of social media have all helped carry e-commerce to its current position. While none of these marketing methods is disappearing by any means, marketing is a constantly …
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Janega-Dykes calls it the recovery stage, utilizing digital marketing and social media to bring business back. “We promoted what Santa Barbara now looks like via social media, our Facebook page has all the beautiful views of the Santa Ynez Mountains and the Pacific Ocean so I think there’s now a …
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Students will also learn how to use computer programs like Photoshop and Final Cut Pro to create projects for the store’s website and social media. The position will be a six-month obligation. Students must commit to working five hours a week and will be paid minimum wage. The position is open to …
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Online marketers are jack of all trades. They can be market analysts today and social media advisers tomorrow. They often struggle to convert leads to paying customers, especially in startups without proper communication between sales and marketing teams. Many marketers spend most of their time to …
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Josh is a renowned marketing specialist and the Founder of Team Jet Set. He definitely knows what it takes to get your name out on the market, especially through the use of social media. Simply put, Josh has a created an online empire. He owns a marketing and media agency and has built and sold …
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Jay Baer enjoys a Twitter followers count of 256k which has put him on Cision’s list of top 50 Social Media Influencers on Twitter. Jay’s tweets are packed with content that educates readers with knowledge on marketing. He is not a celebrity, not an actor and not a model either, but a marketing guy who …
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Advancement of technology and the use of social media play a significant role in how individuals can utilize networking skills. Utilizing a platform such as LinkedIn not only aids job seekers in expanding their network at an exponential rate and on a global scale, it also allows for marketing of skills and …
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Another key preparational step is to implement a reputation monitoring strategy that tracks mentions of your brand on social networks, consumer review websites, and other platforms. Doing so will help you act quickly to mitigate further damage and garner a better understanding of the overall sentiment …
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As a first-time marketer, don’t think there’s nothing that you could do to keep up with the stiff competition in social content circulation. There are a handful of ways to keep up with your competitors or other influencers. Utilizing the magic that is social media automation will almost instantly help you fully …
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Creators are forced to turn to informal shadow markets to try and capture any of the $31 billion spent annually on social media ads and influencer marketing. But with ZEN we’re building an automated marketplace to match these creators with ad buyers, whether it be their peers or third-party brands, and …
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Crye-Leike’s Social Networking Professional program includes training for the use of social media in real estate marketing to help with growth of the associate’s real estate business. It starts with managing a Facebook business page and learning advertising strategies. It also includes video marketing, …
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I am looking for a person who is a passionate, enthusiastic and experienced in Marketing and social media to promote my established Melbourne based Male Talent Agency - Khan Management. I am wanting marketing strategy to build clientele and increase.
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Meag Shaffer, executive vice president of social media for social media firm Kel & Partners, shared with Hardware Retailing why a website and social … “The biggest opportunity is in awareness, and the primary goal in any marketing piece, including your website, it to let people know you’re there and to …
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The prior evening, he had completed his regular social media marketing, except this time, he accidentally posted his business information to the wrong Facebook group, a lost/missing pet group for the Riverside area. A simple mistake that caused an uproar and prompted a member from said group to …
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Looking for a great internship at Travel Software House ? Learn more about the Interns - /Social Media/Marketing / content creator - Remote - Work From Home position right now!
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Looking for a great internship at AE Schwartz & Associates? Learn more about the Marketing: Social Media Marketing position right now!
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Social Media Marketing Podcast 282. In this episode Maxwell Finn explores how to use Facebook ads to turn existing customers into repeat customers.
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At one point, marketers wondered if influencer marketing was going to suffer the same fate. Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers. However, influencer marketing has done the exact opposite: The channel is only …
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I am in need of someone with strong social media marketing skills to help with an upcoming project. I am a graphic designer for my client who is a personal trainer running her own training business in Middle Tennessee. I do all of her branding and she is about launch an online program where clients …
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Surprisingly, though almost two-thirds of social media users are irritated by the number of promotions that clutter their feeds, and 26 percent actively ignore marketing content, a whopping 62 percent follow at least one brand on social media. According to the GlobalWebIndex, 42 percent of social media …
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In that position I oversaw the content marketing and social media teams, which ultimately grew to overseeing the larger digital marketing team (encompassing content, social media, public relations, SEO and online advertising). In 2016, Overit made several key organizational changes to drive the …
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No matter what type of business you have, you need to be using high quality images as a promotional tool.
You can distribute these pictures across all your marketing channels.
Share them on social media profiles such as Facebook, Instagram, and Twitter.
Add photos to your website to make it look more professional.
You can even send images to subscribers on your email marketing lists to make your messages more visually appealing.
Incorporate photos into your blog posts to break up the content and make it easier for people to read.
I like to use visuals in my blogs to illustrate what I’m talking about.
High quality images can add credibility to your website.
While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs.
Taking your own photos means they are unique. Someone won’t be able to say,
“Oh, I’ve seen this picture somewhere else before.”
Ultimately, putting the perfect picture in the right place can help you generate more traffic and leads, which was identified as the top challenge for marketers in 2017.
Here’s the problem, however. Professional photographers are not cheap.
Your company has enough expenses to worry about, so you shouldn’t be paying for a service you can do yourself.
The other problem I see is original images often look terrible.
That’s no good either. You don’t want any low quality images to be associated with your brand.
It looks unprofessional and will result in a negative perception by your current and prospective customers.
If you fall into one of the above categories, I can help.
I’ll show you the right tools to take and edit photos without spending much or needing to hire a pro.
You don’t need to spend thousands of dollars on camera equipment.
But you shouldn’t be taking pictures on one of those cheap disposable cameras either.
Find a middle ground.
A sufficient camera might just be in your pocket right now.
Currently, 77% of adults in the United States own a smartphone.
As a business owner or marketing expert, you probably have a smartphone.
The cameras on the majority devices are fairly decent.
If you’re in the market for a new phone, it makes sense to get one with a great camera.
There are tons of online review websites, such as Tom’s Guide, that give you detailed information about various devices depending on what you’re looking for.
Here are some of the best devices in 2017 for different categories reviewed by their experts:
These are good places to start looking.
But do some research on your own before making your purchase.
You may even own one of these devices already.
If you’d rather use a camera than a cell phone to take pictures, that’s fine too.
Here’s a comparison of some cameras ideal for beginner photographers:
As you can see, the prices range from about $400 to $800, which is reasonable.
Professional photographers may be charging you more than that for a day’s work.
Now that you’ve got a proper camera to take pictures with, you need to master some simple photography concepts.
Learn how to use the various tools and picture modes on your device.
For example, let’s say you’re using an iPhone to take pictures.
You’ll notice an option called “HDR Mode.”
HDR stands for high dynamic range. Here’s how you turn it on:
When should you use it? For every picture?
The HDR mode works best for outdoor photographs and landscapes.
That’s because both of these usually have some bright as well as dark areas. Without the HDR mode, some details can get lost between the light and dark contrasts.
But it takes your camera longer to process HDR photos.
If you’re trying to take images in a rapid succession or photograph a moving object, you’ll want to keep the HDR mode off.
You also need to consider where you plan to take photos.
Conditions—whether inside, outdoors, in the sun, or in the dark—will dictate how you take them.
For example, it’s tough to capture an image if the sun is directly behind the subject.
Unless you have a professional camera, the picture will come out either super bright or too dark, depending on what you’re focusing on.
You also need to learn when it’s appropriate to use the flash on your camera.
The composition is important as well.
You need to understand how the subject should appear in your photo.
One of the most common photography concepts of composition is the rule of thirds:
Imagine your camera frame is broken up into nine sections of equal sizes.
Some cameras have these horizontal and vertical guides to help with your composition.
You want to position your subject where those lines meet.
The example above has the subject positioned in the left third of the screen.
But let’s say you’re taking a picture of a landscape instead of a person or object.
In this case, you’ll want to align the horizon with the upper or lower third of the frame as opposed to the left or the right, like in this example:
As you can see, this makes for a much more appealing picture.
Another basic photography tip is natural framing.
Let’s say you’re taking a picture of a building that has pillars or columns.
It makes more sense to position your subject between two pillars as opposed to in front of one.
Here’s an example of a bridge creating a natural frame:
If you see the opportunity to capture a natural frame when you’re taking pictures, use it.
In the above example, pretend that the top of the image was cut off. It wouldn’t look as natural. But including the entire frame makes it appear more professional.
Something else you need to consider when you’re taking pictures is what you’re focusing on.
If you are photographing a person or specific subject, it’s imperative they are in focus.
Sometimes it’s a cool effect to have part of your photo in focus but the background blurry.
Photographs that have symmetry and patterns are visually appealing and professional-looking as well.
Check out this photo of the Taj Mahal:
All the elements are symmetrical, and the building is still positioned in the top third of the picture, so it follows all the rules.
There are tons of other photography rules you can follow to make sure you’re taking great pictures, but following these is a good to place to start.
You can do some more research about photography basics or even take a class. Both of these options are considerably less expensive than hiring a professional.
Plus, it’s always beneficial to learn a new skill applicable to your business.
Once you’ve taken the pictures, you’ll need to edit them to minimize any imperfections, making them look as professional as possible.
Canva is an image editing tool. It’s one of the best options you’ll find online.
You can edit pictures directly on their website or download a mobile version of their software for your iPhone or iPad.
I like to use Canva because it’s super diverse.
You’re able to access many different features all in one place.
Canva has multiple templates for your images, depending on where you want to distribute them.
For example, do you promote your company with paid advertisements on social media or other mediums such as Google AdWords?
Canva ensures your image is sized appropriately depending on the type of advertisement you’re running.
If you attempt to do this on your own, the image could be distorted, blurry, or even illegible. So it’s best to use professional editing software for this.
One of the best parts of Canva is it’s free.
You may encounter a couple of features that cost a few bucks to access, but you can do all your basic edits without having to pay for anything.
For those of you who want access to everything on the Canva platform, I’d recommend upgrading to their Canva for Work package.
It’s only $12.95 per month, and you can save over 20% if you pay for the full year upfront.
You can try it free for 30 days to see if it’s worth it.
Again, this is way more cost effective than hiring a professional photographer to edit your pictures.
PicMonkey is another one of my favorite editing tools.
It’s really easy to use, and uploading your photos is a breeze.
They also have a mobile app in the Apple App Store and Google Play Store, so it’s perfect for both Apple and Android users.
If you’re taking pictures on your smartphone, it’s easy to edit them directly from your device without having to upload them to a computer.
PicMonkey has great photography tutorials.
They cover some of the basic concepts I discussed earlier and teach you how to use different functions of their software.
But overall, I think it’s pretty easy to use.
These are the top features of PicMonkey:
It’s pretty much everything you could need to edit the photos you took on your own.
The collage tool is perfect for showcasing different products or features on your website.
You can create one simple image with a combination of the photos you took.
Here’s an example of a really cool collage on the Square website:
You can create something similar for your business with PicMonkey.
Sometimes you don’t need to take a photograph to have an original image on your website.
Build an infographic.
It’s a great way to increase engagement on your website or blog.
In fact, people are 30 times more likely to read an infographic as opposed to plain text.
Infographics can also increase traffic to your website by 12%.
Visual content gets liked and shared on social media three times more than other types of content.
The Piktochart website has all the tools you need to create customized infographics.
You can even use your own pictures as background images.
Find other ways to incorporate those original photos into your infographic so you’re not forced to use those cartoonish designs if that’s not your style.
They have a free membership for basic features.
You can also upgrade to a $15 per month or $29 per month plan with extra features.
But try the free version first to make sure you’re happy with it.
Unique photos can give your website, blog, emails, and social media pages the final touches that appeal to your customers.
You don’t need to hire a professional photographer to take and edit your photos.
That’s a waste of money.
You can do all of this on your own without spending much at all. It’s easy.
Just make sure you have the right equipment.
Get a smartphone that has a great camera. Or you can start off with an actual camera designed for amateur photographers.
Next, familiarize yourself with some basic concepts of photography.
Refer back to the points I outlined earlier as a guide for composition:
Once you’ve taken pictures, you can use editing tools on your computer, smartphone, or tablet to touch them up and make them look more professional.
Use tools such as Canva, PicMonkey, or Piktochart to get started.
Follow these tips, and you’ll be snapping and editing photos like a pro in no time.
What are some other tools you use to edit your photos like a professional?
Assembly Speaker Robin Vos, R-Rochester, supports the marketing plan. “One thing that Wisconsinites don’t do enough of is brag about the place that we live,” Vos said. “We’re awesome at bragging about the Packers and the Badgers and the Brewers, but we need to do more about bragging about our …
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Looking for tips on building customer loyalty?Need innovative ideas to generate more revenue?To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn.More About This ShowThe Social Media Marketing podcast is an on-demand …
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Ability to Connect Via LinkedIn (or be followed on social media) — LinkedIn gives you the ability to enter articles, links and other posts what will appear on their continuous daily feed. It also provides a communications channel. If they are interested enough to want to connect, you should make this easy.
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As of October 2017, social media apps for digital marketing have offered businesses relevant articles for re-post and recommended secondary or tertiary content. While relevancy was maintained, a brand’s content strategy faced immense dilution in terms of originality. This has led to drops in rankings …
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Although being an influencer may be more of a distinction than a career, some have leveraged the power of their status and social media followings into a lucrative side hustle, and occasionally even a full-time pursuit. Marketing agencies like Influencer50, Collectively Inc. and Clever in San Francisco …
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Apply, or post a similar freelance job: I want to establish a facebook, twitter,linkedin and google+ pages as a minimum for the company. The work r (1421606)
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As far as marketing on social media is concerned, 2018 should see the continuous rise of storytelling. People love to hear stories and there seems to be no better way to communicate a message than through this medium. Storytelling will go hand and hand with video marketing as seeing and not only …
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(You may not have known how many alumni of Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications were gainfully employed until the Wildcats earned their first NCAA men’s basketball tournament berth. As a Wisconsin grad, however, it wasn’t much of a surprise to …
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Managing the social media marketing strategy & execution focusing on LinkedIn, Twitter, Facebook, Google+, and other relevant platforms for our business. Conduct competitive analysis studies on client competitors. Strategizing and executing social media campaigns across all online media and key …
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Content in 2017: How video is transforming social marketing looked at how the proliferation of video is transforming social media marketing by turning social platforms into broadcast media. The third most-read paper, How to use social media effectively in the media mix, advised that strategy be aligned …
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As the owner of The Digital Training Institute, Joanne has been working exclusively in the area of digital marketing and social media for the past 4 years. Prior to that, she worked as a broadcast journalist on the radio, where she then jumped the fence into PR and Corporate Communications. From there …
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Social media platforms are under fire: fake news, bubbles, politically-motivated ad campaigns by “bad actors.” By trying so … Good content will continue to bring the highest ROI, and marketers will finally understand that social media does not have to be a top-of-the-funnel channel only. And since they …
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Looking for a great paid internship at ReEntryUSA? Learn more about the ReEntryUSA Social Media Marketing Intern position right now!
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At least 5 years in leading a team of social and/or community managers. Experience leading social media marketing within travel or hospitality industries. Experience with the development and implementation of integrated marketing campaigns. Proficient in digital and social media across paid, …
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I am launching a real estate recruitment business. The website is set up but I would like assistance with social media marketing, starting with LinkedIn and Facebook: - building followers + database (data capture exists on website) - create.
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Simply Measured, a Seattle startup that provides social media marketing insights and the number 31 ranked startup on the list, was acquired by Sprout Social earlier this month. In October, Virginia telemedicine provider Avizia acquired Carena, a Seattle-based startup that builds the technology behind …
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The 26-year-old director of communications at Montverde Academy already has helped bring the school into the digital age through branding and social media marketing. Since joining the school in June 2016, Champion redesigned the Montverde Academy’s biannual magazine, The Tower, and …
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If you are keen to get hands on experience applying your Marketing and Communications background and like the idea of a very flexible opportunity to build on a strong brand this could be a great fit for you! About Us. Coaching Australia (www.coachingaust.com) is a long established coach training …
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Discover which social network marketers most plan on investing in (hint: it’s not what you think). Also see how much time marketers spend on social media and much more (49 pages, 77 charts)! Get this free report and never miss another great article from Social Media Examiner. Join more than 545,000 …
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… lot of money in their own content marketing and are known to be pioneers and leaders in inbound marketing. You can easily install Hubspot on your WordPress blog or even host your blog/website on their platform. Hubspot allows you to integrate blogs, email marketing, SEO, Social media sharing and …
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Erupt Marketing is now hiring a internship Social Media Marketing Intern in San Francisco, CA. Glassdoor estimated salary is $66000.00. View job listing details and apply now.
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I spent much of the year thinking about the changing media landscape—how technology is shaping it, how marketers and journalists are navigating it, and how content …. That’s how Jeremy Goldman put it when I interviewed him for a piece at the Content Marketing Institute about social media KPIs.
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It’s important for your agents to use different marketing avenues to promote their brand and expertise. From presentations to buyers and sellers, promotional and educational videos and how-to-guides to their Realtor.com profile background, email signature and social media graphics, many of these …
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Looking for a great internship at Buskins? Learn more about the Social Media Fashion Marketing Internship WINTER/SPRING position right now!
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Working closely with the E-Commerce manager to make sure company maintains a consistent image & brand. Maintaining our presence across several social media platforms including Facebook, Twitter, Instagram and Pinterest. Creating marketing campaigns. Driving and implementing content change …
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We know that social media content has had a huge impact on the customer’s overall path to purchase. According to Forrester, the average consumer engages with 11.4 pieces of content prior to making a purchase. As such, a clear opportunity for influencer marketing exists, to make an impact throughout …
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About the Client. United States 03:37 PM. 1 Job Posted 0% Hire Rate, 1 Open Job. Member Since Oct 10, 2017. Related: Company Info. About Us · Press · Careers · Upwork Blog · Terms of Service · Privacy Policy · Hiring Headquarters · Online Work Report. Additional Services. Upwork Pro · Enterprise …
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From banner ads and pop-ups to PPC and SEO, digital marketing strategies must rapidly adapt to a changing online landscape. Nevertheless, the industry is often … One of the most touted shifts is coming from social media giant Facebook which is a crucial driver of the coming transition. The Messenger …
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Hootsuite: A social media management tool that allows you to post to multiple accounts from one dashboard. With streams, you can follow hashtags and topics and respond quickly to relevant posts. Cost: Free for a basic account. Pro: $9.99 per month, which gets you more streams and more advanced …
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Hi, we are looking for an experienced person to join our team, to advertise our Home and Garden products on Facebook and answer phone enquir…218895194.
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As video continues to dominate social media, research has found that live streaming encourages more engagement from the audience; a report by Social Media Today found that users will watch a live video for an average of three times the length that they would a similar prerecorded video. Experts …
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Time to take over Facebook, Twitter, Instagram - and all the other social media out there! Nowadays your potential customers use social media as the modern.
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Stop looking at it as social media and start treating it as social networking. If you treat it as just another part of the networking process, your attitude will quickly change,” says Robert Richardson, president of Richardson Marketing. Focusing on quality will also keep you authentic, which is important to your …
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Social media is free for all and has democratized the way how a Fortune 500 company and a yet-to-be-funded startup like yours can market themselves. Yes, you might not have the budget for spending on ads, but that shouldn’t stop you from getting creative. Make sure there is content on social media …
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Yet, companies realise the potential of young, connected users in the world’s second-largest mobile market. Digital marketing spends, a KPMG India report said, are expected to nearly quadruple to Rs 29,450 crore in five years to 2021. Part of that will go to promotion via social media sites like Instagram, …
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Social media gives you global reach to talent, investment and business. And company culture is an important determinant in acquiring each of the three.
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Looking for advice on how to get the most from your digital marketing? Use our members’ community to ask for recommendations shared by other members and the Smart Insights team on best practices, courses, tools or stats. Search for: Home › Community › Social media Marketing › I want to do …
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Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. A lovable social media personality speaking highly about your product to his or her fans and followers will carry more and more conviction and customer confidence in the days to …
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Orbis Research delivers key insights on the United States Pharma and Healthcare Social Media Market in a new report titled “United States Pharma and Healthcare Social Media Market by Manufacturers, States, Type and Application, Forecast to 2022” In this report, Orbis Research sheds light on the …
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Carla: I have been working on social media marketing for over 10 years, and have had a major spiritual awakening years ago, where my life completely transformed in all areas. I’ve started living from my heart and decided to start showing up myself fully on social media, in my business and in life in …
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… resources for professional development; running effective meeting; improving presentation styles; social media marketing; and creating infographics … All classes will take place from 8 a.m. to 10 p.m. at the Blount County Public Library learning lab, 508 N. Cusick St. Networking will begin at 7:30 a.m..
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AFP PHOTO / THE OBAMA FOUNDATION / HO / RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT “AFP PHOTO / KENSINGTON PALACE / THE OBAMA FOUNDATION” - NO MARKETING NO ADVERTISING CAMPAIGNS - STRICTLY NO SALES - RESTRICTION TO SUBSCRIBTION USE …
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Boulder SEO Marketing, an SEO training and consulting agency, today announced that it will host digital marketing and search engine optimization classes in Denver, Boulder, and Colorado Springs in 2018. Search engine optimization, social media marketing, content marketing, and digital marketing …
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Shama Hyder: I’ve always thought of marketing as an expanding field, so broadening the scope of my focus seemed like a logical next step. When I founded Marketing Zen a decade ago, it was one of the first social media marketing agencies of its kind — arguably in the world. As we continue to serve …
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Shama Hyder: I’ve always thought of marketing as an expanding field, so broadening the scope of my focus seemed like a logical next step. When I founded Marketing Zen a decade ago, it was one of the first social media marketing agencies of its kind – arguably in the world. As we continue to serve …
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With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this isn’t a full comprehensive …
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Department: Business & Technology - BTBUS Overview: College of DuPage seeks adjunct faculty members to teach courses. Opportunities may exist to teach a flexible schedule that may include teaching assignments during days, evenings and weekends. Description: Adjunct Faculty instructors at …
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CB: The blurred lines imply that publicity and social media marketing are the same. Both are imperative but different on multiple levels. Though social media and publicity compliments each other in today’s society, we must remember the traditions of public relations drive social media marketing to its …
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Looking for a great paid internship at Secrets2Sexy Fitness in Woodland Hills, CA? Learn more about the Social Media/ Marketing Intern position right now!
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Looking for a great paid internship at www.natterdoodle.com in Columbus, OH? Learn more about the Marketing, Social Media & Customer Experience Internship at Natterdoodle position right now!
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Under his leadership, Taco Bell has also had a knack for social-media marketing, which could be key as Chipotle tries to lure diners back. Lucy Brady: She joined McDonald’s in September 2016 after 19 years at Boston Consulting Group. She’s been serving as senior vice president for corporate strategy …
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A mere 13% see email as one of the most effective tactics in their 2018 digital marketing plan. In contract, 18% say that about social media. This is occurring as digital marketers are in a bullish mood in general. Of 271 individuals polled, 93% expect their firms to increase their budgets in 2018, 41% …
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Bazaarvoice, which makes software for online and social media marketing, announced last month that it has agreed to be sold to Los Angeles-based private equity firm Marlin Equity Partners. Last year, Bazaarvoice moved to a new 137,615-square foot headquarters in North Austin, which is home to …
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Social Media Marketing Specialist Provides support to JD Equipment, Inc. Ohio’s largest John Deere Dealership.
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That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; just as we don’t notice children getting taller day by day, we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in …
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ROI is top of mind for brand and agency marketers as they plan ahead for 2018, and word-of-mouth marketing via social influencers is proving successful in engaging consumers and driving revenue. eMarketer reported a total of more than $570 million in 2016 revenue from Instagram influencer …
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At Focus, Cordova will assist clients in such areas as copywriting, graphic design and social media strategy. “Christine brings a breadth of editorial and digital marketing knowledge, and we’re excited to welcome her to the Focus Media team,” said FM CEO Josh Sommers. “Her established relationships …
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The purpose of this business is to develop digital marketing strategies that utilize social media for building clients’ target audiences “and convert said audience into paying customers and clients,” he said. “I manage the posts, content, information, and other items for my client’s Facebook, Instagram, …
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“As you begin to contemplate how you want to do better and be better in 2018, don’t neglect to also devote attention to your personal digital brand,” says corporate communications professional and social media marketing instructor Kristina B. Hill. “Your digital brand—or how and what people feel and …
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The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the … In Japan, social media is an intricate part of society with over 31% of the total population currently active on Twitter. Known for …
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… Association Board Member Karen Willers (right) congratulates Worthington District 518 Community Education Enrichment Programs Coordinator Anne Foley (second from right) and partners Julie Foot (from left) and Darlene Macklin for #MarketSmarter, an annual social media marketing event that was …
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Looking for a great paid internship at W G Software, Inc.? Learn more about the Website Development, Social Media & Marketing Intern position right now!
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This candidate has at least 3 years of experience creating quality content for a variety of industries. A content chameleon of sorts! DO YOU: Have experience managing 10-15 social media clients at…
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Albany, NY — 12/27/2017 — The high and rapidly increasing popularity of social media platforms is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these …
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Charlotte, NC - Social media has become an integral part of modern life, bringing people from all over the globe together in various social ponds. From Instagram to Facebook, marketing consultants have gravitated to these powerful tools in order to boost their client’s profile. The power of these platforms …
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“Influencer marketing” refers to brands and businesses contracting with individuals who have large, engaged followings on social media to create content that improves the visibility of the brand’s products and services among the influencers’ followers. There are four categories of social media …
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To make an impression on consumers—including the coveted millennial demographic—marketers are steadily embracing immersive experience-based marketing. There’s good reason for this accelerating trend away from product-based initiatives. Marketers who monitor social media understand the …
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The most successful marketers have one thing in common.
They find a way to gain an edge over their competitors.
Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success.
You don’t want to be the last one to jump on the bandwagon.
As we head into 2018, I’ve taken the time to identify the top marketing trends for the year.
I want to share my insights with you so that you can apply these concepts to your business and start the new year on the right track.
Properly applying these trends to your marketing strategy will improve customer engagement.
You’ll also be able to acquire more customers this year.
Let’s dive right in. These are the top 9 marketing trends for 2018.
Social media platforms paved the way for the live video trend.
Instead of using social media for posting pictures and videos, you now have the ability to stream live content.
Take a look at how marketing experts are expecting live video to rise over the next two years:
If you weren’t using live video to interact with your customers in 2017, it needs to be a priority for you in 2018.
Studies suggest 80% of consumers prefer watching a live video from a brand as opposed to reading a blog.
And 67% of people are more likely to purchase a ticket to events like a concert after watching a live stream of a similar event.
Some of the most popular live video platforms include:
I like it when businesses use live videos because it gives them a chance to interact with their audience directly.
You’ll be able to communicate and get feedback from customers in real time.
Plus, it’s not like your live video is gone forever once you stop streaming.
You can save those videos and repurpose that content in the future.
Artificial intelligence will continue to rise in 2018.
If you’ve been to any marketing conferences or events in the last year or so, you’ve probably seen at least one session on AI.
AI tools are used to analyze consumer behavior.
Once the behavior is analyzed, these robots can make decisions according to how they are programmed.
AI robots can start to take over some basic human roles, which will allow your team to spend more time on assignments that require actual human insight.
An example of AI you may be familiar with is a chatbot.
These computer programs can have conversations with your customers.
I’m sure you’ve been on a website where a “customer service representative” popped up to start an instant message conversation with you.
That’s an example of a chatbot.
With artificial intelligence on the rise, marketing executives feel unprepared for this trend.
Now is the perfect time for you to educate yourself on the use of AI to improve different areas of your business.
It will give you an edge over your competitors who aren’t prepared.
I’m sure you’re familiar with brand ambassadors and social influencers.
These are people on social media who have relationships with companies and get paid to promote products on their personal profiles.
It’s a legitimate marketing strategy.
When it comes to social influencing, to be considered a celebrity, one has to have over 1 million followers.
People with 500k–1 million followers and 100k–500k followers fall into the macro influencer and middle influencer categories, respectively.
Micro influencers have between 1k–100k followers on social media.
Brands are reaching out to these micro influencers because it’s easier for people to relate to them.
Let’s be honest.
Not many people can connect with celebrities. Plus, it’s obvious when they’re promoting something on their profiles.
You may even have doubts that those celebrities use the products they’re pitching.
But it’s much easier for the average person to relate to a micro influencer.
Why?
Well, for the most part, these people aren’t actually famous. They have normal jobs and live regular lives. But they happen to be popular on social media.
Take a look at how micro influencers are perceived by consumers:
In this case, less is more.
Notice the difference in user engagement between influencers with 1k to 4k followers and influencers with over 100k followers.
Consider finding some micro influencers to represent your company on social media.
Another benefit of this strategy is the cost.
If you want to partner with a celebrity like Beyoncé, it’ll cost you $1 million per post.
That’s absolutely outrageous.
But a micro influencer will likely cost you only $250 – $500 per post.
Plus, you can also send them some free stuff to keep them happy.
If you’ve had any marketing success over the past few years, I’m sure you’ve used content marketing strategies.
Well, 2018 isn’t the year to take your foot off the gas pedal just yet.
Content marketing is still trending upward.
Compared to other factors, content marketing will have the biggest impact on companies in 2018, according to business executives:
Rather than coming up with new content marketing strategies, refine your existing ones.
Make sure your content is relevant and has a clearly defined audience.
Content marketing is great because it’s typically not expensive.
You’ll also see more sales and an increase in customer loyalty when you properly execute these strategies.
Don’t think you need to focus all your energy on new trends, like artificial intelligence in 2018.
Continue your content marketing efforts.
It seems over the past several years, companies have been focusing on Millennials.
There’s nothing wrong with that.
It’s important to target consumers while they are young so you can try to retain them for as long as possible.
Every generation has different buying habits.
Millennials have helped shape the marketing trends over the last decade or so.
But now it’s time to put some more emphasis on younger generations as well.
Generation Z, also known as the iGeneration, Post-Millenials, or the Homeland Generation are people who were born in the late 1990s to mid-2000s.
The oldest people in this generation are entering their early 20s.
As they get ready to graduate from college, they’ll enter the workforce, which means their consumption habits will change.
A steady job means they will have more buying power.
Companies need to do more research on this generation and find out how to target them.
It doesn’t matter what industry your company is in.
Start to shift your focus toward Generation Z in 2018.
I’m not saying you should abandon your approach with Millennials or Generation X, but just recognize there is a fresh market for you to target.
Find out how they spend their free time. For example, look at how active Generation Z is in sports compared to the general population:
Even if your company doesn’t make sporting equipment, you can still use this data for your marketing strategy.
You can focus your Generation Z marketing campaigns around physical activity or athleticism.
That’s just one example.
Do your research, and find out what Generation Z wants and how they consume information.
That’s the key to acquiring these consumers.
You need to give your customers a personalized shopping experience.
That’s one of the best ways to increase engagement and sales.
It’s what your customers want.
In fact, 75% of consumers prefer retailers that use personalization to improve their shopping experience.
Encourage people to create a customer profile on your website or mobile application.
That way, you can monitor their habits and give them special offers based on their browsing pattern or previous purchases.
This is absolutely essential for companies who have an ecommerce website.
Personalization tactics make it easier for you to upsell and cross-sell to your customers.
Ultimately, this means you’ll make more money without spending much.
It’s cheaper to target your current customers than it is to acquire new ones.
You can also send personalized email messages to your subscribers.
Email personalization can improve your conversion rates by 10% and increase click-through rates by 14%.
If you personalize the subject line of an email, there is a 26% greater chance of the recipient opening it than if you don’t.
Numbers like this are too good to ignore.
Those of you who weren’t using personalization in 2017 need to start doing so in 2018.
People are worried about their privacy.
Marketers need to start using privacy protection as a selling point.
Let your customers know how you are protecting their information.
Over 143 million Americans were affected by the Equifax breach in 2017.
That’s scary.
It’s especially scary since the company is a consumer credit reporting agency.
If your information isn’t safe with them, where is it safe?
This event has consumers on high alert moving into 2018.
They may be hesitant to do things like entering their credit card information online fearing they could become victims of credit card fraud.
How can you make consumers feel safe?
There are certain things you can do to add credibility to your website.
All of this will make customers feel safe when they’re shopping.
If your company appears sketchy or untrustworthy online, it’ll be difficult for you to get lots of sales.
While B2C companies will have better luck using social media platforms and email marketing tactics to connect with their clients, B2B marketers have to focus on their LinkedIn presence.
Look at these numbers.
Over 90% of B2B marketers say LinkedIn is the most effective platform for lead generation.
If you’re in the market for new customers, LinkedIn should be the first place to look in 2018.
Connecting with a potential client on LinkedIn increases the chances of them buying from you by 50%.
I expect these trends to continue in 2018.
Beef up your LinkedIn presence if your company operates on a B2B revenue model.
In 2018, your company needs to focus on interactivity, especially when it comes to email marketing.
Contrary to popular belief, email marketing is far from dead.
But you can’t just keep sending out the same boring emails over and over again and expect to get different results.
Interactive emails improve engagement with your subscribers.
In 2017, interactivity was a top email marketing trend.
But that wasn’t a fad.
This trend will continue through 2018 as well.
Here are some of the best ways to incorporate interactivity into your email marketing campaigns:
If you saw success with interactivity tactics in 2017, continue to use them in the new year.
And if you haven’t tried them yet, it’s not too late to jump on board in 2018.
Staying up to date with the latest marketing trends is a recipe for success.
The best marketers look toward the future to predict consumer behavior.
If you can identify trends and make applicable changes to your marketing strategy, it will give you an edge over your competition.
After extensive research, I came to the conclusion the above trends will have a major impact on the success of your brand in 2018.
If you’re struggling to come up with new ideas, start with the topics I’ve outlined in this post.
What marketing trends has your business identified, analyzed, and implemented for 2018?
HTF MI comprehensive and detailed 115-page research study on United States Pharma and Healthcare Social Media provides a significantly expanded scope with deeply analyzed conclusions and content that includes an industry relevant database of major existing Pharma and Healthcare Social …
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In its somewhat brief history, social media marketing has managed to become the optimal source for pushing brand identity and launching marketing campaigns. As more and more brands get on the bandwagon to establish their online presence, murmurs of social media marketing’s decline have also …
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The photography boom created by social media is supporting tourism growth in Finnish Lapland, writes Talouselämä. … a stunning backdrop, such as a sky illuminated by northern lights, indicate data collected by House of Lapland, the official marketing and communications agency for Finnish Lapland.
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