четверг, 30 ноября 2017 г.

Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers

The firm says that mobile, video and social media advertising will grow and that more conventional online display advertising will suffer in part because of viewability, brand safety, fraud and other issues. Forrester also argues that Amazon will “steal market share” from Google and Facebook. The firm …

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