At a recent workshop on “Nutrition Communication and Social Media Marketing” by the SUN Business Network, a private initiative geared towards …
from Social Media Marketing http://ift.tt/2sqUsFH via Social Media Marketing
Social Media Does and Don'ts: Pallet and packaging companies share their … You have to be committed to it to make social media work. …. from all of our plants,” explained Jacob Schriner, marketing specialist with Northwest.
from Social Media Marketing http://ift.tt/2taBQqR via Social Media Marketing
On National Social Media Day, many think of the platforms as a way to post selfies, or vacation photos, but one local company sees it as a tool to help …
from Social Media Marketing http://ift.tt/2sqXWID via Social Media Marketing
“Brand marketing is becoming so important,” said Pilon. To highlight and celebrate social media’s impact on global communication, WEtech Alliance …
from Social Media Marketing http://ift.tt/2taPslG via Social Media Marketing
What we really want to teach, is that social media doesn’t have to be scary, and it can be a very viable and inexpensive marketing and advertising tool …
from Social Media Marketing http://ift.tt/2src6ti via Social Media Marketing
We thought we would celebrate Social Media Day by paying homage to our generation’s use of social media for marketing campaigns and social …
from Social Media Marketing http://ift.tt/2taLyt6 via Social Media Marketing
Many of the 28 million small businesses in the US already use social media to help market their brand and grow their business. While most small …
from Social Media Marketing http://ift.tt/2srFQWV via Social Media Marketing
Influencer marketing is not a new concept, although social media has changed the way products and brands are marketed. Today, anyone could call …
from Social Media Marketing http://ift.tt/2taugwe via Social Media Marketing
As it has been seen in our society, a large number of Saudi women are now marketing their skills and abilities using social media platforms, allowing …
from Social Media Marketing http://ift.tt/2sqIsUU via Social Media Marketing
From a big-picture perspective, the goals of marketing on social media mirror … Where the customers are: For agents dipping a toe into social media, …
from Social Media Marketing http://ift.tt/2taBSyZ via Social Media Marketing
In this post we’ll walk you through creating social media images, from graphics to GIFs. … Part 3 of The Latecomer’s Guide to Social Media Marketing.
from Social Media Marketing http://ift.tt/2srqjpP via Social Media Marketing
Timing is everything when it comes to social media marketing. Because the internet moves at the speed of light, it’s critical for social media marketers …
from Social Media Marketing http://ift.tt/2tajvtX via Social Media Marketing
An important goal of martech is to help marketers find and nurture … and integrate email, chat, social media, telephone and website interactions.
from Social Media Marketing http://ift.tt/2sqUspb via Social Media Marketing
You’d be pressed to find two people that know more about social media than … to establish metrics and track your marketing and engagement efforts.
from Social Media Marketing http://ift.tt/2taOHt4 via Social Media Marketing
Coshocton, OH-based Hasseman Marketing & Communications … include promotional products, video production, social media, and graphic design.
from Social Media Marketing http://ift.tt/2srrCFh via Social Media Marketing
This means that marketers actually have a rare opportunity to grow a video brand on the largest social network in the world. And it behooves them to …
from Social Media Marketing http://ift.tt/2tamPoX via Social Media Marketing
The average company invests in 16 separate marketing technology … to nurture leads and Hootsuite to manage your social media marketing effort.
from Social Media Marketing http://ift.tt/2sr9jju via Social Media Marketing
Last week’s “On Faith” noted social media proliferation has caused great … to capitalize on “social engagement,” a key concern for marketing gurus.
from Social Media Marketing http://ift.tt/2sr3fri via Social Media Marketing
Fulton becomes Trojans’ director of sports marketing and event management … Her expertise in social media will only enhance our department as we …
from Social Media Marketing http://ift.tt/2taunb7 via Social Media Marketing
On Tuesday, the series finale concluded the seven-year-run of what has been called “the most social show on TV”—and one of the first series to usher …
from Social Media Marketing http://ift.tt/2taLrOu via Social Media Marketing
No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites.
In fact, a November 2016 study from First Page Sage found that backlinks are still the number one overall ranking factor in Google’s algorithm:
And I seriously doubt this will change any time soon.
Of course, there are other critical ranking factors, but building backlinks should still be your top priority.
When you break it all down, the more high quality, relevant backlinks you have pointing to your site, the better your rankings will be.
And that’s great and all, but how exactly do you go about quickly sending a high volume of backlinks to your website?
More specifically, how do you send them to a single article?
I’m about to show you.
I’m going to use a particular guide I created on Quick Sprout a while back as an example.
It’s The Advanced Guide to SEO I wrote with Sujan Patel.
I managed to build a grand total of 826 backlinks in just eight weeks to the guide.
First, let me give you a quick overview of the article’s stats.
I’ll use SEMrush to show you the details.
Now, that’s just a drop in the bucket when compared with the total number of backlinks for Quick Sprout.
The particular article I’m referencing accounts only for 1% of Quick Sprout’s overall backlinks.
But when you beef up the backlink volume for multiple articles, it all comes together to create a very powerful link profile for your site.
How did I do it?
If you look through the Quick Sprout archives, you’ll see a massive body of content.
Some articles are better than others, but I always strive to maintain quality.
One content format that’s really helped bring in backlinks is the in-depth guides.
There’s a guide for general online marketing, content marketing, landing page optimization and so on.
Here’s a list of 12 guides and two courses offered.
And, of course, there’s The Advanced Guide to SEO I’m using as an example for this post.
If you browse through it, you’ll quickly see it’s not your average guide.
It’s incredibly comprehensive and detailed.
There are nine exhaustive chapters, covering everything from indexation and accessibility to link-building techniques and search verticals.
The various techniques are also broken down step-by-step so beginners can understand the specifics and ultimately gain a deeper perspective on the underlying theory.
In other words, it’s not something you’ll find on your average SEO blog.
My point here is you need to begin with epic content.
It needs to deliver value the bulk of your competitors aren’t currently offering.
As I’ve pointed out before, this doesn’t mean you have to reinvent the wheel.
In fact, you can take an existing topic, improve upon it and still completely crush it.
This is known as the skyscraper technique.
If the quality level is there, the backlinks will come.
But if it’s not, it’s going to be an uphill battle.
I’m sure you know by now that long-form content ranks consistently higher than your average, run of the mill, 500-700-word post.
One of the more recent studies on word count from Backlinko found that “the average word count of a Google first page result is 1,890 words.”
There are multiple theories as to why this correlation exists, but regardless of the reasoning, it’s undeniable.
One reason why I really love long-form content is because it gives me the opportunity to rank for several different keywords at once.
Just think about.
If you’re writing a 500-word post, you’re essentially limited to targeting two or three keywords (unless you’re obnoxiously stuffing keywords).
But if you go significantly longer and hit upwards of 2,000 words, you can target several different keywords.
This approach allows you to cater to multiple segments of your demographic, increasing the number of times people link to your article.
Longtail keywords in particular are great for maximizing your organic traffic and attracting a larger percentage of your audience.
Let’s say you’re a web developer writing an article on the topic of coding/web development.
You’re looking to showcase your expertise, build backlinks, bring in organic traffic, etc.
Just a little keyword research on The Google Keyword Planner will supply you with a handful of potential keywords to target.
Here are some keywords that look pretty good to me:
From there, you could include different sections in your article to cover PHP, RWD and mobile web development.
As long as your content hits its mark, it’s reasonable to expect that a sizable number of people will link to you.
I’ve mentioned before that Quora can be an incredibly powerful resource for generating referral traffic.
But it’s also a great place to build backlinks.
Here’s what you do.
First, do a search that relates to the article you’re trying to build backlinks to.
I’ll stick with web development as an example.
Just type in “web development” into the search box to find a relevant topic.
Then click on the topic you’re interested in.
This particular topic looks good because there are over 163,000 questions and 1.5 million followers.
Now, scroll down until you find a question relevant to your article.
This one might work:
It’s got plenty of upvotes and comments, which is good.
Now, leave a detailed, quality answer, and link to your article.
The idea here is that people will be impressed with your answer and click on the link you provide.
From there, a portion will be even more impressed with your article and link to it.
That way, you’re instantly gaining a solid link from Quora and potentially more from people who land on your content.
But here’s the thing.
You never want to be spammy about it.
This is only going to hurt your credibility on Quora.
That’s why it’s essential that your link is highly relevant to the question asked.
Sometimes, the best way to build backlinks is to simply ask for them.
But how do you know whom to ask?
One technique I’ve found useful involves first seeing where your main competitors are getting their backlinks from.
Since you’re in the same niche, there’s a good chance the sites that link to your competitors will link to you too.
Here’s what you do.
Start by searching for a competitor’s backlink profile on Cognitive SEO’s Site Explorer.
I’ll just use Backlinko as an example.
Scroll down a bit, and you’ll see who’s been linking to their site.
From here, I can see exactly where those links are coming from.
Next, reach out to those relevant sites with an email like this:
This is a great way to get on the radar of some of the more influential sites in your niche, and it can help you quickly gain some valuable backlinks.
It can be a bit of a numbers game, so you may need to send out a high volume of emails to get the results you’re looking for.
Okay, this last technique is a little different.
It doesn’t involved building backlinks to an existing article.
Instead, it revolves around strategically creating a “round-up post” with the specific purpose of gaining massive backlinks.
If you’re unfamiliar with this concept, it works like this.
You come up with an interesting question a lot of people have.
Then you contact a large list of experts and ask them for a response to the question.
Here’s a really good example from Clambr:
In it, Richard Marriot asks 55 experts what their three favorite SEO tools are.
A quick search on SEMrush lets me know he got 56 backlinks, which isn’t too shabby.
But there’s no reason you couldn’t get a lot more than that.
And the process is fairly straightforward.
You identify at least 30 relevant experts to answer your question and contact them.
HubSpot provides a template for your email:
You then compile the answers you receive into an easy-to-digest article.
You may be wondering what the point of creating this type of article is.
Well, it’s simple.
After you’ve published it, you send all the participating experts a quick email that includes the URL to the post.
Like this:
You can expect a fair number of those experts to link to the article or share it on social media.
In some cases, your article might even go viral.
Just think of the implications of a big name expert, with a massive following, linking to it.
At the very least, you should be able to generate a good number of backlinks.
For more on the topic of round-up posts, I recommend reading this guide from HubSpot.
It will fill you in on the details.
Google looks at numerous factors when deciding where to rank your site.
But backlinks have been and will continue to be one of the primary ranking factors.
You need to come up with a viable strategy for generating backlinks—and plenty of them.
I find that creating top-shelf, long-form content and targeting a handful of relevant keywords is a good starting point.
That’s half the battle.
Beyond that, there are several strategies you can implement that will increase the visibility of your article and encourage others to link to it.
The ones I mentioned here can be a tremendous help and net you as many as 826 backlinks in just eight weeks.
What’s your number one go-to backlinking strategy?
In an ongoing social media campaign – complete with its own hashtag … of social media as just a marketing tool and increasingly mining insights and …
from Social Media Marketing http://ift.tt/2urvWB3 via Social Media Marketing
DoubleVerify released its Global Insights 2017 Report that found media … Media quality and transparency has been big news this year, with major … to marketers demanding third-party measurement across all publishers, social …
from Social Media Marketing http://ift.tt/2tu4N2W via Social Media Marketing
This exciting analytics intern position sits within the Social Media department in PANDORA Global Marketing who manage analysis and optimization …
from Social Media Marketing http://ift.tt/2urHZ14 via Social Media Marketing
Social Chain , the Manchester-headquartered social media marketing agency has snapped up a viral gaming network. The company has bought the …
from Social Media Marketing http://ift.tt/2tu7EJi via Social Media Marketing
A social media presence is no longer an optional part of running a small … “Businesses need to understand this is serious marketing; this is serious …
from Social Media Marketing http://ift.tt/2urE30x via Social Media Marketing
Social media and content marketing are an essential part of digital marketing, and they involve the creation of a lot of content. Yearly or quarterly …
from Social Media Marketing http://ift.tt/2ttK2Vj via Social Media Marketing
Start-up social media marketing agency Hoxo Media has appointed Steve Ward as its non-executive director. Having stepped away from CloudNine in …
from Social Media Marketing http://ift.tt/2urCEa4 via Social Media Marketing
The Princeton Entrepreneurship Council (PEC) is seeking a Social Media and Marketing Specialist to serve in a two year term position. This individual …
from Social Media Marketing http://ift.tt/2ttWpRp via Social Media Marketing
Why a sports marketing expert believes Georgia Tech will go with Nike … big splash and generate activity on social media,” Jensen wrote in an e-mail.
from Social Media Marketing http://ift.tt/2urU8n0 via Social Media Marketing
Their social demandgen app helps assess opportunities for improvement in generating ROI from social media marketing programs. Everyone can still …
from Social Media Marketing http://ift.tt/2ttC6Du via Social Media Marketing
If your business isn’t currently prioritizing mobile marketing strategies, now is … Social media targeting is the most accurate in the world of digital ads.
from Social Media Marketing http://ift.tt/2urNPPY via Social Media Marketing
Social Media Marketing Podcast 256. In this episode Chris Mercer shares the value of using Google Tag Manager with Facebook Pixel Events.
from Social Media Marketing http://ift.tt/2ttPTKc via Social Media Marketing
New escape room uses unique marketing strategy in Oklahoma City … They also created social media pages and a commercial for Mokuzi Enterprises …
from Social Media Marketing http://ift.tt/2urMzfT via Social Media Marketing
Brinkmann adds, “For social media specialists, location marketing is the next frontier; an opportunity to bring concepts, ideas and trends into the real …
from Social Media Marketing http://ift.tt/2ttTnfR via Social Media Marketing
That meant little SEO, an ineffective sales path and no updated marketing … Klemmer—whose work with Autoshop Solutions provides social media, …
from Social Media Marketing http://ift.tt/2urpp9y via Social Media Marketing
By identifying the most influential kids in small social media circles, … Beginning early next year, they will use social media marketing to reinforce …
from Social Media Marketing http://ift.tt/2tu7Ecg via Social Media Marketing
Too often, business leaders and CEOs think social media and content marketing are a waste of time because they don’t directly lead to sales.
from Social Media Marketing http://ift.tt/2urRQnK via Social Media Marketing
“Mr. Trump would be fired for his tweets of today, and nearly every day,” Mike Driehorst, a social media expert at the marketing firm Weaving Influence, …
from Social Media Marketing http://ift.tt/2tu0F2X via Social Media Marketing
Find our Senior Social Media Strategist, Organic Marketing job description for Big Fish Games located in Seattle, WA, as well as other career …
from Social Media Marketing http://ift.tt/2urvUcp via Social Media Marketing
Over 60 social media accounts on WeChat and Sina Weibo, two of China’s biggest social media platforms, were closed this month, for breaches such …
from Social Media Marketing http://ift.tt/2ttMviv via Social Media Marketing
As young people move away from traditional media towards new and social media, we feel it’s important that ad rules keep up with this change,” says …
from Social Media Marketing http://ift.tt/2s7PsSn via Social Media Marketing
BBR Creative is hosting its Social Media Day Lafayette to show small businesses … Cory LaGrange is the digital marketing strategist at BBR Creative.
from Social Media Marketing http://ift.tt/2tqM5tL via Social Media Marketing
“Mr. Trump would be fired for his tweets of today, and nearly every day,” said Mike Driehorst, a social media expert at the marketing agency Weaving …
from Social Media Marketing http://ift.tt/2s7AwU7 via Social Media Marketing
The company helps brands find “influencers” on social media that they can use for marketing. Its CEO says its engineering workforce has almost …
from Social Media Marketing http://ift.tt/2tqGung via Social Media Marketing
In fact, just as Sprinklr now sees its social media management platform as a customer experience marketing cloud focused on social management, …
from Social Media Marketing http://ift.tt/2s7yd3H via Social Media Marketing
Ever increasingly with social media marketing tagged on. We can’t blame them, it makes complete business sense. Businesses and private individuals …
from Social Media Marketing http://ift.tt/2tqyHpf via Social Media Marketing
BBR Creative is hosting its Social Media Day Lafayette to show small … Cory LaGrange is the digital marketing strategist at BBR CREATIVE. He says …
from Social Media Marketing http://ift.tt/2s7yaVz via Social Media Marketing
PHILADELPHIA (CBS) — Thursday was Social Media Day in Philadelphia, … way we used to do business, in terms of marketing, has just dramatically changed. … Tech site Mashable launched Social Media Day in 2010 as a way to …
from Social Media Marketing http://ift.tt/2tqKBzD via Social Media Marketing
Dreamgrow aggregates actionable information about social media and content marketing, and is a fruitful source of useful and often counter-intuitive …
from Social Media Marketing http://ift.tt/2s7r2IB via Social Media Marketing
If you’re interested in Social Media Marketing For Dummies, you may also like: … Cover image for Social Media Engagement For Dummies.
from Social Media Marketing http://ift.tt/2tqd60e via Social Media Marketing
These are women who excel in brand innovation, public and media relations, and social media marketing, according to a press release from Paradigm …
from Social Media Marketing http://ift.tt/2s7HQiH via Social Media Marketing
It also integrates sales and marketing information with the Microsoft … This CRM platform includes social media promotion features and social feed …
from Social Media Marketing http://ift.tt/2tqrzsW via Social Media Marketing
Zhonglian News aims to gain maximized Internet media marketing effect … In the era of social media, we are committed to becoming an authoritative …
from Social Media Marketing http://ift.tt/2s7HOHB via Social Media Marketing
BEIJING, June 29, 2017 – In the Internet+ era, advertorial marketing has … In the era of social media, we are committed to becoming an authoritative …
from Social Media Marketing http://ift.tt/2tquL80 via Social Media Marketing
… world, Uduak IgbekaIn, made the call, while speaking at a recent workshop with the theme: “Nutrition Communication and Social Media Marketing.”.
from Social Media Marketing http://ift.tt/2s7Pl9b via Social Media Marketing
At first glance, influencer marketing sounds like a strange concept, but it’s a natural evolution of content marketing over social media platforms.
from Social Media Marketing http://ift.tt/2tqyhzp via Social Media Marketing
Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of …
from Social Media Marketing http://ift.tt/2s7HLLV via Social Media Marketing
No one is going to hire you because you are all over social media. In some cases, too much promotion on Facebook may even backfire and may dilute …
from Social Media Marketing http://ift.tt/2tqrzcq via Social Media Marketing
Find great Short-Term jobs at FlexJobs, such as, ’Social Media Marketing Manager - (San Francisco, CA)’, and thousands more current job listings.
from Social Media Marketing http://ift.tt/2s7Wkz7 via Social Media Marketing
Hi, we’re Large Fork: a social media agency specializing in social media management, brand perception shifting, and influencer marketing.
from Social Media Marketing http://ift.tt/2tquuSA via Social Media Marketing
Analytics can also be used for segmentation, marketing campaigns, … Marketing efforts, such as email marketing, social media marketing, online ads, …
from Social Media Marketing http://ift.tt/2t55T31 via Social Media Marketing
Overall the results of the report are likely intuitive for most marketers, … Among social media and streaming platforms, Facebook was most popular with …
from Social Media Marketing http://ift.tt/2skSUNz via Social Media Marketing
… leapfrogged Facebook and Twitter in terms of organic posts,” said Bob Wolfley, who handles social media and influencer marketing for MeUndies.
from Social Media Marketing http://ift.tt/2t4L9Zi via Social Media Marketing
Since the advent of the internet and the rise of social media, everyone is projecting the company’s voice, not just the people who create the …
from Social Media Marketing http://ift.tt/2sl4RCO via Social Media Marketing
This use of social media as a form of marketing is another tool in an overall … In stark contrast, thanks to social media, a pharma company can easily …
from Social Media Marketing http://ift.tt/2t4BdyZ via Social Media Marketing
Lead Conversion Expert and Social Media Specialist, Lilach Bullock will delve into how marketers can realize increased ROI from content marketing …
from Social Media Marketing http://ift.tt/2sljaax via Social Media Marketing
Fireworks lie ahead for social media marketers. ChargeItSpot, a leading provider of cell phone charging stations for major retailers, events, and other …
from Social Media Marketing http://ift.tt/2t53Z2u via Social Media Marketing
Despite the risk of negative publicity on social media, many restaurant … While the marketing function should own the task of monitoring, analyzing …
from Social Media Marketing http://ift.tt/2skPfQ3 via Social Media Marketing
The third season of Movies at the Market, a free outdoor movie series held at the … “I think a little more marketing on social media has also been a hit.
from Social Media Marketing http://ift.tt/2t50YiA via Social Media Marketing
While more and more businesses took to the social media platforms as the opportunities offered by these marketing tools were immense, India’s real …
from Social Media Marketing http://ift.tt/2t4Ow2l via Social Media Marketing
But there have been seismic shifts in the B2B marketing landscape, … People were publishing thought leadership content on social networks and …
from Social Media Marketing http://ift.tt/2slAegR via Social Media Marketing
Since the launch of the internet, brands have been taking their businesses online and utilizing the many benefits that online marketing has for them.
from Social Media Marketing http://ift.tt/2slb9CG via Social Media Marketing
Seen and Heard Marketing/PR, is bringing back its own version of “The … social media management, relationship retention and other marketing …
from Social Media Marketing http://ift.tt/2t4InmW via Social Media Marketing
Ransomware attack comes at bad time for Kantar Media in Ireland … Between them, Kantar and Newsaccess have almost the entire market in Ireland … sort of services in print and broadcast (it is much easier to monitor social media).
from Social Media Marketing http://ift.tt/2slb81A via Social Media Marketing
THIS tasty burger you just Instagrammed? Companies are compiling dossiers on your social media and it’ll be used against you.
from Social Media Marketing http://ift.tt/2t4O1W8 via Social Media Marketing
They still market on social media. They still make sales contacts and build business relationships. But they don’t do it in a way that seems canned.
from Social Media Marketing http://ift.tt/2skCYeq via Social Media Marketing
For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy and content creation for …
from Social Media Marketing http://ift.tt/2t50Xv2 via Social Media Marketing
With the pressure on financial marketers to demonstrate ROI intensifying, it’s more important than ever to understand the buyer’s journey and create …
from Social Media Marketing http://ift.tt/2sl5TPa via Social Media Marketing
The report notes there is room to expand DM’s use of social media marketing and there are opportunities to better leverage its relationship with the …
from Social Media Marketing http://ift.tt/2t4B9PL via Social Media Marketing
But what do marketers really prefer? Well according to a recent Social Media Examiner’s Social Media Marketing Industry Report, Facebook has been …
from Social Media Marketing http://ift.tt/2sla9hI via Social Media Marketing
The trio founded DIFF in November 2014 and began focusing on a niche market: inexpensive shades with uncompromising quality. Now, you’ll notice …
from Social Media Marketing http://ift.tt/2s3BJMh via Social Media Marketing
Whether they’re at the gym or on the toilet, Aussie social media users are keen to engage with local businesses at all hours of the day at night, but …
from Social Media Marketing http://ift.tt/2tmMld7 via Social Media Marketing
Small businesses choose social media as most important channel to drive customer awareness and retention. Bellevue, Washington (PRWEB) June …
from Social Media Marketing http://ift.tt/2s3V3cj via Social Media Marketing
Busy plastic surgery practice seeks an energetic, bright candidate to oversee the in-office social media campaigns. This role would also include direct …
from Social Media Marketing http://ift.tt/2s3NRwH via Social Media Marketing
Social Media Wizard needed to build a strategy that fits our dedication to the conservation of marine mega-fauna and their habitats in the Philippines.
from Social Media Marketing http://ift.tt/2tmMX2B via Social Media Marketing
Netflix gets a big share of social media mentions verus the networks. … the ‘word of mouth’ marketing provided by social media to drive subscribers to …
from Social Media Marketing http://ift.tt/2s3NPoz via Social Media Marketing
I also run another business with my friend, Buzzd Marketing, which uses social media marketing techniques to connect ETHS students to small local …
from Social Media Marketing http://ift.tt/2tmPlWX via Social Media Marketing
… for undisclosed marketing on social media. Public Citizen asks the FTC to conduct a broad investigation into the current state of influencer marketing …
from Social Media Marketing http://ift.tt/2s3FlxW via Social Media Marketing
At Philly Tech Week 2017, Buffer marketing and social media manager Brian Peters hosted a sold out interactive workshop, Developing a Social …
from Social Media Marketing http://ift.tt/2tmPk5l via Social Media Marketing
Small business marketing can help you develop and support the brand of … Social media is a great place for home improvement retailers to share …
from Social Media Marketing http://ift.tt/2s4aW2g via Social Media Marketing
“With leading-edge contextual intelligence on social media and other emerging … opportunities to extend weather into their larger marketing strategy.
from Social Media Marketing http://ift.tt/2tmNphd via Social Media Marketing
Phrases like “modern, waterfront home in Bridgehampton” will be repeated across all online marketing platforms and on social media, which in turn …
from Social Media Marketing http://ift.tt/2s44QyZ via Social Media Marketing
The current disruption to which I am referring is “influencer marketing.” … I advised radio stations to delve into the burgeoning field of social media …
from Social Media Marketing http://ift.tt/2tmOIwr via Social Media Marketing
TDN: What are the benefits of social media marketing for businesses in the … The way social media works also allows you to directly interact with …
from Social Media Marketing http://ift.tt/2s3NP83 via Social Media Marketing
How Content Mapping Is Key to Effective Social Media Strategies … Content mapping is growing in importance due to the rise in agile marketing.
from Social Media Marketing http://ift.tt/2tn2Kyl via Social Media Marketing
The Thrive team are also supporting the pub with social media marketing and are currently rolling out the re-brand on their new website. Kellie added: …
from Social Media Marketing http://ift.tt/2s3WozK via Social Media Marketing
60% of articles shared on social media are never read by the sender. Admit it, you’ve done it too: “That looks interesting/reinforces my world view, …
from Social Media Marketing http://ift.tt/2tmFsIC via Social Media Marketing
a) A social media marketing superstar, with proven social media success who is looking to take his/her career to the next level of performance and pay …
from Social Media Marketing http://ift.tt/2s3Lnyu via Social Media Marketing
In the B2B space, marketing qualified leads are the metric of choice. … By now, we all should understand why social media must be a critical part of …
from Social Media Marketing http://ift.tt/2tmsgnc via Social Media Marketing
Social media defines so much of my generation, their self image, their dreams, their “success.” I feel Millennials seek something more personal, more …
from Social Media Marketing http://ift.tt/2s44icE via Social Media Marketing
The evolution taken in place in digital marketing over the last decade is amazing.
We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that maximize ROI.
This evolution has largely been fueled by data and predictive analytics.
And what I love is the power that small-scale marketers now have.
The tyranny of traditional gatekeepers in marketing has been drastically diminished, which to me is a beautiful thing.
You don’t have to have a massive marketing budget to get results anymore.
It’s more about being savvy and staying ahead of the game.
One particular technique beginning to pick up steam is programmatic marketing.
If you’ve never heard of it, it can seem a little complicated at first—especially when you examine it on a granular level.
But when you look at the big picture, it’s pretty straightforward.
In this post, I’m going to explain the fundamentals of programmatic marketing, its outlook over the next few years, best practices and how to get started.
Let’s start from the top.
State of Digital offers a basic explanation:
Programmatic marketing is a way to target what types of audience you wish to show your advertising to. Which can encompass segments across demographics such as age, gender, social standing, to geographic in certain areas of the country.
Here’s another definition of it from Kenneth Kulbok of LinkedIn:
At its core, programmatic marketing involves advertisers competing in an automated, real-time auction, where the highest bidder wins the impression.
From there, the visitor will see an ad from the winning advertiser.
Everything happens within milliseconds, so there’s no lag or disruption in the user experience.
It’s all seamless.
If you’re still a little unclear, this graphic breaks the process down step by step:
As you can see, it’s very streamlined.
Rather than relying upon humans to manually complete the process, programmatic marketing uses an algorithm to handle it automatically.
I find having a concrete example to look at helps me connect the dots and fully grasp a concept.
So, here you go.
Here’s an example provided by Decisive, which involves Words with Friends, a word game:
In this case, Words with Friends is the publisher.
Words with Friends gives its ad inventory to an ad exchange.
The ad exchange then has an auction, where advertisers get information about a person using Words with Friends, which is called a bid request.
This information could include their IP address, operating system, type of device and so on.
From there, advertisers examine the bid request and send in their bid price.
Once the ad exchange gets in all the bids, the highest bidder is the winner, and their ad is shown to the user.
The amazing thing is it all takes place in milliseconds.
Within an instant, the user is shown a highly relevant ad from the winning bidder.
Besides the inherent efficiency, the primary advantage of programmatic marketing is the quality of leads it generates.
The extent to which you can target your ads is pretty amazing.
An algorithm examines a vast amount of data to instantly identify visitors that match your demographic.
As I mentioned earlier, this technology can look at factors like age, gender, geographical location, etc. as well as the context of the website being viewed to find highly-qualified visitors.
That way you know for a fact your leads are highly qualified.
As State of Digital also points out,
you are only paying for highly effective ads, delivered to the right people at the right time.
You also have plenty of control over your budget and can have your ads featured across several different publishers with a high degree of flexibility.
This means you have way more opportunities to reach your demographic with this method than with a more conventional, like a traditional PPC platform, method.
The bottom line is:
Now, you’re probably thinking that programmatic marketing seems legit enough.
But is it really a viable marketing technique that’s here for the long run?
Or is it just some fad that will quickly fade away?
Well, there’s a solid body of data that suggests it’s here to stay.
For starters, here’s the rise in interest in programmatic marketing between 2012 and 2016, according to Google Trends:
There’s no denying interest has grown considerably.
Here’s a chart that shows how programmatic spending has risen over the past six years:
As you can see, there has been a dramatic rise in spending.
According to MAGNA GLOBAL,
programmatic marketing is experiencing an average annual growth rate of 31%.
They even predict that ad spend will reach $37 billion by 2019.
Clearly, programmatic marketing is growing by leaps and bounds.
The US in particular is spending money like crazy.
Just look at how the US compares with other countries:
It’s safe to say this is something that digital marketers will want to know more about and at least consider implementing and experimenting with.
Let’s say you’re interested and are looking to get your feet wet.
What are some of the most important things to keep in mind?
The way I look at it, there are four key factors you’ll want to pay attention to.
First, you need to have a clear understanding of how much you’re willing to pay in order to get your ads in front of visitors.
Your ROI isn’t something to be taken lightly.
Set some specific ROI goals to ensure you’re spending wisely and getting the most bang for your buck.
Data is vital to making programmatic marketing work.
The more data you have at your disposal and the smarter it is, the better the likelihood of success.
Use your existing customer data to gain a thorough understanding of how to best reach your demographic.
This should enable you to approach your campaign with greater confidence and minimize waste spending.
It will also help ensure that only highly qualified leads are seeing your ads.
In other words, you won’t waste money on crappy leads unlikely to buy.
It’s safe to say that having mobile-friendly ad content is a big deal.
Just look at data from a recent Hootsuite study:
Considering nearly half of all Internet users are on mobile, make sure your ads are compatible with all screen sizes and devices.
Otherwise, it’s like flushing money down the toilet.
Finally, you’ll want to understand the dangers of ad fraud.
Not to freak you out, but there are definitely cases where ad buyers were left with bogus impressions and visits.
Make sure you don’t become a victim.
The best way to do this is to check out how an ad exchange buys ad inventory and the types of vendors they work with.
If they partner with any questionable vendors, this should be a red flag.
I also suggest you inquire about the policies they have to prevent ad fraud from taking place.
I would imagine programmatic marketing will become more and more regulated over time, but you’ll want to take proper precaution to prevent ad fraud.
For in-depth information on this topic, I recommend checking out The Programmatic Marketing Guide from Smart Insights.
It covers everything from developing a strategy to understanding the criteria for choosing a platform.
By this point, you’re probably wondering about actual providers.
What are some ad exchange platforms you can use for your programmatic marketing campaign?
There are numerous platforms on the market, but I suggest these three:
As technology continues to advance, digital marketing becomes increasingly sophisticated.
To me, programmatic marketing is the natural next step in the evolution of digital marketing.
It’s extremely cutting-edge and is the perfect way to use big data to your advantage.
This way you can do more with your marketing budget and ensure your ads are being shown only to highly qualified leads.
I also love it because your ads can be distributed across a variety of platforms.
You’re not limited to a single network such as Google AdWords or Facebook Ads.
It still remains to be seen what the full impact of programmatic marketing will be.
But it looks very promising and could be a real game-changer in the digital marketing realm.
Have you ever experimented with programmatic marketing?
At their core, marketers want to help sell things. … It showed us something we didn’t even know we wanted in today’s social media driven world.
from Social Media Marketing http://ift.tt/2smiBbB via Social Media Marketing
Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent …
from Social Media Marketing http://ift.tt/2sQVAkz via Social Media Marketing
I’ve been in the social media marketing space for 10 years. My journey as an entrepreneur started out when I was a high school student. My first …
from Social Media Marketing http://ift.tt/2smdoAP via Social Media Marketing
Influencer marketing utilizes leaders or “influencers” on social media to drive awareness to a brand, product, or service from that influencer’s audience …
from Social Media Marketing http://ift.tt/2sR55jL via Social Media Marketing
“Social media shapes overall reputation, how they build their brand, expand their reach, and interact with consumers. Meal kit businesses are not just social media darlings, they rely heavily on social media marketing to drive …
from Social Media Marketing http://ift.tt/2smFhZu via Social Media Marketing
The new services will appeal to marketers who are looking for automated ways to answer a common question from their … Einstein Sentiment analyzes text on social media platforms or the reviews on Amazon.com in order to classify …
from Social Media Marketing http://ift.tt/2sRiCIb via Social Media Marketing
We intend to utilise the expertise of Brand Evangelists to strengthen our social media marketing and reach a whole new audience.” Brand Evangelists …
from Social Media Marketing http://ift.tt/2smDZ0m via Social Media Marketing
SaaS social media marketing has its own set of rules. Discover how to use remarketing, GIFs and video to make your products stand out.
from Social Media Marketing http://ift.tt/2sQYINB via Social Media Marketing
Social Media Marketing/Promotion. Posted by Josephine T. 50 mins ago. Location. Online. Due date. Wednesday, 5th Jul 2017. Task Budget. $. 30.
from Social Media Marketing http://ift.tt/2smjeSR via Social Media Marketing
Disney knows that creating a social media marketing strategy for each social media platform is important. The content on Disney’s main Facebook …
from Social Media Marketing http://ift.tt/2sRiAQz via Social Media Marketing
Social media represents one of the most intriguing marketing communication tools available to businesses. While social media is a very important tool, …
from Social Media Marketing http://ift.tt/2sm3xuA via Social Media Marketing
This marketing technique works wonders for Australian real estate site … It’s been active on social media, using Facebook Live to stream auctions, …
from Social Media Marketing http://ift.tt/2sQFGa0 via Social Media Marketing
Ripl Releases Q2 2017 U.S. Small Business Social Media Marketing … U.S. small businesses now rank social media higher in importance than any of …
from Social Media Marketing http://ift.tt/2smnpxO via Social Media Marketing
A recent CareerBuilder study has revealed that companies are using social media in their recruitment process. Findings from the study dramatically …
from Social Media Marketing http://ift.tt/2sQXXnE via Social Media Marketing
Ripl’s COO, Clay McDaniel, said about the findings in the Q2 2017 Small Business Social Media Marketing Research Survey Report, “We were frankly …
from Social Media Marketing http://ift.tt/2smoRA9 via Social Media Marketing
As Australia’s leading social media marketing agency, we put your audience first. No matter what platform, let our team of experts help build your …
from Social Media Marketing http://ift.tt/2sRe3xw via Social Media Marketing
The county’s Agriculture Marketing Program was born much earlier than Pettko’s arrival. In July 2015, the BOCC issued an … The millennial even used social media to help promote the farmers’ markets. “I want to bring agriculture to …
from Social Media Marketing http://ift.tt/2smiBID via Social Media Marketing
But they’re not trained social media marketing recruiters. They probably have a limited understanding of your marketing needs and the trends that are …
from Social Media Marketing http://ift.tt/2sQVB87 via Social Media Marketing
Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and job hunting.
from Social Media Marketing http://ift.tt/2smizR1 via Social Media Marketing
Orionx International Limited is hiring Account Executive (Social Media Marketing / Search Engine Marketing). Create content to deliver database …
from Social Media Marketing http://ift.tt/2sQK4Wq via Social Media Marketing
1 in the nation for social media engagement by Rival IQ and Up&Up. … Rival IQ, a company specializing in social marketing analytics and insights, …
from Social Media Marketing http://ift.tt/2tj0ZlF via Social Media Marketing
I teach a social media marketing college course and speak to students about building a positive digital footprint. I’ve noticed that while there is …
from Social Media Marketing http://ift.tt/2s0itPC via Social Media Marketing
Manage and grow social media presence on multiple platforms. 4-year degree and 2+ years of experience required, in marketing preferably.
from Social Media Marketing http://ift.tt/2tjebad via Social Media Marketing
With the mainland still the world’s biggest smartphone market, eMarketer projected that the majority of domestic social network users will access their …
from Social Media Marketing http://ift.tt/2s02K36 via Social Media Marketing
What percentage of your overall marketing budget is spent on social media? What percentage of your website traffic or sales is driven by your social …
from Social Media Marketing http://ift.tt/2tiSiHQ via Social Media Marketing
Social media network Facebook now has two billion monthly users, CEO Mark … It then passed the data onto third-party marketing companies. In 2014 …
from Social Media Marketing http://ift.tt/2rZTZGv via Social Media Marketing
… digital marketing, social media, advertising, public relations, corporate communications, and marketing project management areas. Additionally, she …
from Social Media Marketing http://ift.tt/2tj09VO via Social Media Marketing
One of the most exciting things about managing social media as part of your digital marketing strategy is the opportunity it presents to experiment with …
from Social Media Marketing http://ift.tt/2rZH33f via Social Media Marketing
Overview Palette Group is a start up digital marketing and creative agency based in South Kensington in Philadelphia, PA. We support local and …
from Social Media Marketing http://ift.tt/2tiY0K3 via Social Media Marketing
At the moment, Pinterest isn’t high on marketers’ totem pole. According to the “2017 Social Media Marketing Industry Report” published by Social …
from Social Media Marketing http://ift.tt/2rZScB8 via Social Media Marketing
These ads quickly became the social media generation’s “as seen on TV” ads. … Instagram capitalizes on the marketing needs of companies whose …
from Social Media Marketing http://ift.tt/2tj8idc via Social Media Marketing
During Thomas’ time with the MSCAA, the airport reinvented its media, marketing and communications strategy. That included a complete website …
from Social Media Marketing http://ift.tt/2rZOyY9 via Social Media Marketing
The social media giant just announced new tools for advertisers as they … You can opt out of household marketing by going into your Facebook …
from Social Media Marketing http://ift.tt/2tiSXJq via Social Media Marketing
TDN: What are the benefits of social media marketing for businesses in the … SH: Having created all our social media channels, it has been very …
from Social Media Marketing http://ift.tt/2s084Uo via Social Media Marketing
… boutique consulting firms can help small businesses create a social media marketing campaign, or help large enterprises understand the business …
from Social Media Marketing http://ift.tt/2tiV6Vy via Social Media Marketing
Hashtag, trending, feed, selfie, handle; the jargon alone of the digital world, makes social media a foreign continent in itself. In order to understand the …
from Social Media Marketing http://ift.tt/2s0a0fu via Social Media Marketing
This position is for a person with great multi level skills. You will be an admin/sales assistant/secretarial type, doing social media, advertitisng, …
from Social Media Marketing http://ift.tt/2tiZmVf via Social Media Marketing
If your target audience is on social media and you plan to keep up with posting or pay someone to do it for you then, yes, adding it to your marketing …
from Social Media Marketing http://ift.tt/2s0hGyv via Social Media Marketing
We have an exciting opportunity for an experienced marketer to assume … marketing activities such as email, content and social media marketing as …
from Social Media Marketing http://ift.tt/2tj3ILN via Social Media Marketing
Today, a marketer has the tools to know for sure. And they all know where to look — inside social media. This may seem folly, as social media is filled …
from Social Media Marketing http://ift.tt/2s0iLGk via Social Media Marketing
As it is with most significant differences between older and younger generations, social media is a key influencer in the millennial generation’s unique …
from Social Media Marketing http://ift.tt/2rXujdD via Social Media Marketing
However, you should also work with other channels of communication, including social media and content marketing. If you have some knowledge of …
from Social Media Marketing http://ift.tt/2tgIspZ via Social Media Marketing
First, you have the trendsetters, followed by the early adopters of the trend. Usually, social media marketers tend to join in on a trend around the type of …
from Social Media Marketing http://ift.tt/2rXo5uk via Social Media Marketing
The Pitch: Advertising and marketing news for 6.27.17 … Fable launched a marketing campaign for the Science Museum of Virginia’s “da Vinci … and upload them to social media, effectively promoting the exhibit by sharing the image …
from Social Media Marketing http://ift.tt/2tgEr55 via Social Media Marketing
For extreme introverts the great thing about social media is that you never have to see your connections in real life. But for people who like to actually …
from Social Media Marketing http://ift.tt/2rXRi8h via Social Media Marketing
Over 50 stats, facts and trends about digital advertising, mobile marketing, social media, content marketing, email and SEO that will influence the way …
from Social Media Marketing http://ift.tt/2tgIs9t via Social Media Marketing
Social Media Marketing Executive - CHiMiCHANGA & MEXIco - Prezzo - Restaurant Support in Sales & Marketing jobs with Prezzo. Apply Today.
from Social Media Marketing http://ift.tt/2rXTlJk via Social Media Marketing
The key to resourcing your institutional social media effort is to lean hard towards integration. Just like with any other significant marketing effort, you …
from Social Media Marketing http://ift.tt/2tgCzct via Social Media Marketing
Apply, or post a similar freelance job: - apply if you know how to use LinkedIn for promoting business. - How to build up good profile with LinkedIn …
from Social Media Marketing http://ift.tt/2rXYDo8 via Social Media Marketing
Hi we are an online company with new stock on its way. We need someone who would be able to help us out with driving traffic to our sites FAST, …
from Social Media Marketing http://ift.tt/2rXQCj7 via Social Media Marketing
Social media has changed the global marketing game fundamentally and is now a key determinant of success or failure. It’s a far cry from 1971 when …
from Social Media Marketing http://ift.tt/2tgUa45 via Social Media Marketing
“DO some social marketing. Social media does offer you an incredible way to market yourself as an actor. Keep in mind that no one really likes to be …
from Social Media Marketing http://ift.tt/2tgcdr4 via Social Media Marketing
Meet YesJulz: Social Media’s Fresh Princess of Cultural Appropriation … from someone who bills her creative marketing agency as “bridging the gap …
from Social Media Marketing http://ift.tt/2rXTlci via Social Media Marketing
Nowadays, with our addiction to social media channels, whether it is … Raja Rajamannar, chief marketing and communications officer, Mastercard, …
from Social Media Marketing http://ift.tt/2tgJ2Er via Social Media Marketing
Last year, the district hired Lehigh Valley With Love Media to manage its social media accounts. Roy said this is an opportunity for the district to market …
from Social Media Marketing http://ift.tt/2rXpFfC via Social Media Marketing
Planet Interactive is in search of Social Media Marketing Manager to work within our client’s Brand Communities & Platforms team. You will report to …
from Social Media Marketing http://ift.tt/2tglbEG via Social Media Marketing
JibJab is looking to bring on 2 rockstar part-time paid interns this summer to help our marketing department launch a new app. Ideal candidates are …
from Social Media Marketing http://ift.tt/2tPVpo7 via Social Media Marketing
On the “Undeniably Dairy” marketing campaign website, “Dairy Good” had … Those who only read headlines via social media would not have come …
from Social Media Marketing http://ift.tt/2tgiBPE via Social Media Marketing
This same lighthearted survey also showed that 43 percent of those surveyed would give up their social media channels for a year’s supply of free ice …
from Social Media Marketing http://ift.tt/2tPR70j via Social Media Marketing
… social media, content marketing and more. Founder and former CEO of Moz Rand Fishkin offers an honest account of how he went from a struggling …
from Social Media Marketing http://ift.tt/2tgfBCG via Social Media Marketing
The Office of Liquor and Gaming has begun a state-wide social media marketing campaign to advertise the new measures. Identification scanners …
from Social Media Marketing http://ift.tt/2tPqgkG via Social Media Marketing
It’s just one feature on a platform that offers limited benefit to marketers compared to other social media platforms. But for local businesses, especially …
from Social Media Marketing http://ift.tt/2tgBYI5 via Social Media Marketing
Mr. Welborn is the president of two local digital and social media marketing businesses: Welborn Media and 19th Hole media. The latter focuses on …
from Social Media Marketing http://ift.tt/2tPFlCK via Social Media Marketing
Global Navigation Lighting Market Will Boom with Players Taking up on Social Media Campaigns and Celebrity Endorsements Marketing Strategies: …
from Social Media Marketing http://ift.tt/2tggL12 via Social Media Marketing
It’s a good time to be in the influencer marketing business. … of consumers are more likely to make a purchase based on a social media reference.
from Social Media Marketing http://ift.tt/2tPLVJt via Social Media Marketing
Yet, many social media teams sit in marketing functions that aren’t empowered to directly respond to and provide for customer care. Customer service …
from Social Media Marketing http://ift.tt/2tfZFAp via Social Media Marketing
With this type of mentality Lucio Marketing has evolved their team in McAllen, … and follow the dream on Lucio Marketing’ s Social Media Platforms.
from Social Media Marketing http://ift.tt/2tPE0fr via Social Media Marketing
… holistic strategies that integrate SEO, SEM, social media and content marketing, to deliver better results and an improved customer experience.
from Social Media Marketing http://ift.tt/2tPMlzG via Social Media Marketing
I’m becoming an advisor to Third Door Media, a shift from my position as chief … Michelle Robbins has been promoted to SVP for content and marketing … in the social media space, along with both Greg Finn and Tamar Weinberg.
from Social Media Marketing http://ift.tt/2tgn194 via Social Media Marketing
Job Description Summary: Job ID: 4441 - FT - Unclassified (salaried). The Manager of Social Media and Marketing Strategy will play an integral role in …
from Social Media Marketing http://ift.tt/2tPQpQw via Social Media Marketing
Many companies view social media as simply one part of their marketing strategy – using it to tweet or otherwise share company announcements, …
from Social Media Marketing http://ift.tt/2tghNtJ via Social Media Marketing
“Due to the marketing team consisting of mainly myself, I had to up my … search engine optimisation, e-mail marketing and social media marketing.
from Social Media Marketing http://ift.tt/2tPYftA via Social Media Marketing
While pharma marketing executives were easily outnumbered by ad … Instead of the traditional social media term FOMO, or fear of missing out, Olivier …
from Social Media Marketing http://ift.tt/2tgBVMp via Social Media Marketing
24 year old Daniel Simmons founded social media marketing agency Populate Social in 2015 and received the accolade at the Cardiff Business …
from Social Media Marketing http://ift.tt/2tPDo9A via Social Media Marketing
Ayluardo will provide strategic social media counsel to the growing … to helping Red Banyan’s clients achieve their social media marketing goals.“.
from Social Media Marketing http://ift.tt/2tgfxTs via Social Media Marketing
In the run-up to the eighth annual Social Media Day — Friday June 30 — DMN turns its laser gaze on social media from a marketing perspective.
from Social Media Marketing http://ift.tt/2tPQlQM via Social Media Marketing
I don’t need to tell you how big trust in business and marketing is.
Trust is everything.
You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics.
But at the end of the day, it’s trust that leads to sales.
That’s probably why word-of-mouth marketing is just as important as it’s ever been.
A new study from Ogilvy, Google and TNS found,
word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.
According to that study, 74% of consumers cite word of mouth as being the most powerful factor.
And this totally makes sense.
I’ll trust the input of a friend or family member over some hotshot salesman any day of the week.
So, when it comes to your Twitter profile, trust-building should be given top priority.
You obviously want to grow your following.
But more importantly, you want your followers to trust you and take your opinion seriously.
Which elements should you focus on to build trust?
In this post, I share 16 essentials mandatory for creating a trust-boosting Twitter profile.
What’s the first thing Twitter users see when landing on your profile?
For most, it’s your background image.
Of course, it needs to look great and have the right pixel dimensions.
But it also needs to incorporate the same branding elements you use in your logo, on your website, other social accounts and so on.
Here’s a good example from Burt’s Bees:
Here’s another from Mashable:
Both incorporate a color scheme, style and message congruent with their overall brand.
This is important because it typically takes being exposed to your brand five to seven times before customers will buy.
Equally important is your profile picture.
Again, it needs to be appealing and be in line with the rest of your branding.
Here’s the image I use for my Neil Patel Twitter profile:
It’s simple yet professional, and visitors can instantly recognize me.
Here’s the profile picture for The Art of Manliness:
It’s matches the central theme of the Art of Manliness website.
I’ve mentioned before that adding a trust seal to your checkout page can increase conversions.
Twitter has its own version of a trust seal, which is a blue check mark.
It looks like this:
Although it’s just a small, simple icon, it can pump up your trustworthiness considerably because Twitter users instantly know your account is authentic.
I know I always look for the blue verified badge when I’m searching for a celebrity or major brand.
To get verified, you’ll need to submit a request, which you can learn about here.
And here are some of the basic elements you must have in order to be approved:
Twitter allows you to include some brief biographical information on your profile.
This is the perfect place to explain your credentials and what you bring to the table.
Use this space wisely.
Here’s the info I include on my profile:
Here’s the info Chris Ducker includes:
Just don’t go overboard tooting your own horn to the point of being annoying.
Twitter also allows you to include a link to a website in your profile.
This is great for driving referral traffic and can also serve as a trust-booster.
Just like Facebook, Twitter gives you the option of pinning a top tweet to the top of your profile.
At the moment, I’m using this feature to promote my podcast.
See?
Pinning a top tweet is a simple way to maximize the visibility of a particular post and is great for increasing trust.
Pick what you feel is your absolute best tweet, and pin it to the top of your profile.
Ideally, it would have already received plenty of engagement (e.g., retweets, likes, etc.) because this will make you seem more legit to first-time visitors.
Keep in mind this is the first post they will see.
Pinning a top tweet is simple.
Click on the downward arrow on the top right-hand corner of your favorite tweet.
Then click “Pin to your profile page:”
That’s all there is to it.
This is a no brainer but definitely worth mentioning.
At the end of the day, you’re only as credible as the content you tweet.
If you post genuinely insightful, relevant content, people will trust you more.
If you post garbage content that’s worthless, spammy and overtly self-serving, it’s going to kill your trustworthiness.
That’s why I always try to make sure my content hits its mark and matches the interests of my audience, which fall under the umbrella of digital marketing.
Retweets are a big part of Twitter’s appeal.
With just a couple of clicks (or taps) you can retweet interesting content and share it with your audience.
But here’s the thing.
People will assess your legitimacy based on the type of content you retweet.
If you’re retweeting epic content from a credible source, you’re good to go.
This is going to enhance your image and increase your followers’ sense of trust toward you.
But if it’s crap, it’s going to diminish that sense of trust.
In other words, don’t retweet posts from spammy, irrelevant sources.
Again, the content you associate yourself with can help or hurt your brand.
Sprinkle in a few articles each week from major publications such as The Atlantic, Harvard Business Review, The New Yorker, etc.—whatever matches your industry or niche.
It needs to be relevant to your audience and cover a topic of genuine interest to them.
And here’s another thing.
It’s best to include the URL of the publication so that people can instantly recognize it.
Like this:
The idea here is you can inform/entertain your audience while benefiting from the trust people have in an established, trusted site.
A big component of gaining trust is being seen as an expert or an authority on a particular subject.
To achieve this status, you have to be selective about the type of content you post.
For instance, you won’t catch me tweeting about interior design or cooking.
You’ll find me posting content strictly about digital marketing.
That’s my MO.
Be clear about what your niche is by sticking with a consistent theme.
Of all the social networks, people tend to post the most frequently on Twitter.
According to a recent study from CoSchedule, “15 tweets per day is recommended.”
Don’t be afraid of going a little crazy with your tweets.
The most important thing is to be consistent and not have any major gaps between posts.
I’m sure you know how huge video marketing is right now.
Brands that use video report more traffic, more leads and a higher ROI.
I also find video to be perfect for breaking down walls and making deeper connections.
Why not throw in a few videos on your Twitter page?
I’ve been doing this recently and am seeing some great results.
Pat Flynn of Smart Passive Income does the same.
Just link content from your YouTube channel or website.
Hashtags are an effective way to increase the visibility of your tweets.
Their overuse, however, can backfire, especially on Twitter.
While it’s fine and even encouraged to use 10 or more hashtags on other networks, like Instagram, it’s considered best practice to use a maximum of three hashtags on Twitter.
However, two hashtags is ideal and is the number I typically aim for.
Recent research shows that
engagement drops significantly once any more than two hashtags are used, on average.
Let’s say someone has 100k followers.
That’s great.
But what if they’re following 500k people?
All of a sudden, they don’t seem as legit and trustworthy.
But let’s say someone who has 100k followers is following only 50k people.
You’re probably more likely to take them seriously because their number of followers outweighs the number of people they’re following.
It may seem like a popularity contest, but you should try to reach a favorable ratio of followers.
I would like to think I’ve got a nice ratio:
According to Kred Stories,
it is essential that you get at least 20% of the users you follow to follow you back before you move on to the next group of followers.
In other words, don’t follow a ridiculous number of accounts unless you’ve got a sizable following.
It just looks bad if you’re following thousands of people and you have only a handful of followers yourself.
There’s evidence that indicates poor spelling and grammar costs businesses millions each year in sales.
Just like you should double-check your blog posts and emails, you should always look over your tweets before publishing anything.
Otherwise, blatant errors will make you look amateurish.
More and more businesses are using Twitter as a platform for handling customer service these days.
You’re likely to receive some complaints at some point along the way.
The worst thing you can do is ignore them.
Your followers will see them, and you’ll look bad.
The best approach is to respond as quickly as possible and try to resolve the situation.
Here’s a good example of Domino’s pulling this off perfectly:
Psychological studies have found that we have an innate desire to connect with others.
based on perceptions of trust, people reported positive interactions with a ‘close friend’ to be more rewarding than interactions with a stranger or a machine.
They also found that two specific brain regions—the ventral striatum and medial prefrontal cortex—were actively engaged when someone thought they were trusting a close friend.
Your goal on Twitter is to maximize your trustworthiness and create more positive interactions.
You want to bridge the gap and make people feel a sense of camaraderie with you.
The essentials I listed in this post should help you accomplish this in a variety of ways.
This should make first-time visitors more willing to follow you and help you strengthen your rapport with your existing followers.
How do you decide whether or not you trust a person or brand on Twitter?
