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The Robert C. Byrd Institute (RCBI) is partnering across southern West Virginia to deliver a series of luncheon workshops where you’ll learn how to …
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WeChat creates inroads into Chinese Social Media … the western world has woken up to the success of this extraordinary social and marketing tool.
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Job Description for the post of Assistant Manager / Sr. Executive Social Media - Marketing in AJ Enterpises in Mumbai for 2 to 6 years of experience.
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Social media channels like Facebook, Twitter, and Snapchat are publicly traded advertising companies that make money by selling ads digitally–no …
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In the world of digital marketing, there is a seemingly infinite supply of people who refer to themselves as “social media strategists.” They have a …
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Managing multiple social networks is difficult, which is why Vendasta developed Social Marketing: the easiest platform for local businesses to build …
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There are a few factors to consider when it comes to social media marketing. First, your reputation relies on your activity on any given social media …
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On April 19, 2017, the Federal Trade Commission (“FTC”) announced that it sent more than ninety letters to social media influencers and marketing …
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The events will explore the benefits of online marketing to engage … and Dave Charest, Senior Manager of Content and Social Media Marketing at …
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MTSU athletics has seen both the benefits and drawbacks of social media over the past year. In one sense, the marketing and fan outreach has grown significantly using social media platforms such as Facebook, Twitter, Snapchat …
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sixth floor Direct messaging may be one of the most abused tactics of social media marketing. Here’s how to turn that around PHOTO: Nicolas Vigier.
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During the webinar, Bria Sullivan, Constant Contact’s Content Developer, and Dave Charest, Senior Manager of Content and Social Media Marketing …
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At this point most businesses know that Social Media Marketing and Advertising are crucial for growth and success. However, some businesses still …
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“That’s a pretty huge marketing victory,” said Kara Burney, senior director of marketing at TrackMaven, which measures social-media mentions.
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Is your business one of the many using Instagram as part of your marketing strategy? The photo-sharing social network, which Facebook acquired for …
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This all-encompassing marketing approach has witnessed a boom in recent years with the explosive growth of social media and smartphone use.
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Social Media Marketing Podcast 247. In this episode Mari Smith explores Facebook marketing and why it’s time for marketers to rethink how they use …
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With local marketing, you should also concentrate on social media marketing as it is the most efficient, cost-effective and popular online medium helps …
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These include the increasingly important fields of app store optimization (ASO), social media marketing and content marketing, in addition to the …
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At the full day events in New York and Los Angeles, attendees will be invited to participate in a custom social media marketing workshop hosted by …
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Social Media Marketing used to be a great way to reach even more people after initially using traditional methods. It was a terrific adjunct to direct mail, …
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Social Media Strategist Anna Mattis works closely with 826 Boston on their social media marketing efforts. After sharing some of the entertaining, …
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Social media automation aids marketers that wish to multitask their posts and responses. The strategy, however, has its cons too.
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Andavo Travel’s marketing team will execute social media on behalf of participating travel agents on a personal, custom level, Andavo said, noting that …
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In a survey of more than 5,000 marketers, Social Media Examiner discovered the second-most important type of content among marketing …
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Facebook’s F8 developer conference took place earlier this month, during which the social network announced some transformative plans to connect …
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Turner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five …
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Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.
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Learfield has added two execs at the VP level – GIL BEVERLY and JACK PATTERSON . Beverly had been with ESPN for 12 years in a variety of roles …
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Andavo Travel is offering its agents a fee-based social media service, Compass, in which its marketing team will execute social media on behalf of …
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… corporate communications, and digital and social media marketing. She will report to Chris Perry, President of Global Sales, Marketing and Client …
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Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems …
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By introducing a new influencer follower health score, Fohr Card intends to ease the revenue model of social media and influencer marketing …
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Look at details for this Social Media/Marketing Executive job in Birmingham via CV-Library.co.uk - 205765216.
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A university in India wants to boost its students social-media game. … But this wouldn’t be a course on social media marketing – it would simply aim to …
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The digital marketing coordinator is responsible for editorial content creation, maintenance of all company social media channels including, but not …
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With social media marketing expenditure likely to increase by $10bn in the US alone over the next three years, many companies are turning to these …
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… head of digital marketing and CRM (customer relationship management) at Missguided, on the next chapter for content and social media marketing.
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There’s a lot of buzz about millennials today and how to market to them.
Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels.
You need to learn how to create a video that will go viral.
You need to make sure you’ve got enough of a balance of the ordinary and extraordinary in the messages you try to deliver.
You can’t forget to make remarks about making a real difference in the world.
While we, as marketers, can do all this and more, it can get exhausting!
Why are we crafting the majority of our messages to millennials when there are 74.9 million baby boomers out there who want to buy our products too?
We do this because the number of millennials has surpassed the number of baby boomers. There are 75.4 million millennials today (millennials are defined as those between the ages of 18 and 34). But the difference between millennials and baby boomers is small.
Marketing to millennials can feel crazed. It means high-energy, quickly-consumable, frenzied marketing because they have a “fear of missing out,” also known as FOMO.
Baby boomers, born between 1946 and 1964, also have a need to be informed, but they’re a little more patient about it.
It’s true that no company can focus on just one generation. You have to have a strategy appealing to everyone on some level, and that’s why targeting is so important.
Whenever I work with a company to define its customer, I focus on understanding its target market and then segmenting it.
Often, what I find is that a single product or service can be marketed to each of the three generational segments:
The generation that often gets overlooked is that first one—baby boomers!
When it comes to the 50+ demographic, only 10% of marketing budgets are used to reach this generation.
Why is this the case? Why such low marketing expenditure on a generation which, as I’m about to show you, could be incredibly lucrative?
Some marketers think the boomer generation is boring. They’re not sexy. They’re aging. They’re set in their ways. They’re not tech-savvy. Why even bother?
This is a huge mistake! Boomers can be sexy; they’re not as old as you think; they’re not that set in their ways; and they’re incredibly tech savvy.
Why bother? Because the baby-boom generation is probably the hottest age-defined marketing segment you can tap into.
Millennials may have surpassed boomers in numbers, but more than 70% of the disposable income in the US comes from baby boomers.
And here’s the thing. They actually spend it!
How much do they spend?
Try 3.2 trillion every year.
Yes. Trillion. With a “t.”
And that’s just the US.
If you want to know who will go through with that credit card purchase online, you should probably bet on baby boomers.
Let’s face it. Most millennials don’t have a lot of money.
Look at the generational breakdown. Who has the biggest net worth? And who has the biggest total income?
Answers: Boomers, and boomers.
It’s great to get millennials energized and excited, but at the end of the day, they don’t have the collective power to turn that energy into money for you.
A big misconception about baby boomers is that they are old and traditional so they don’t use social media.
In fact, half of people aged 50 to 64 are on social media, likely on more traditional and well-established platforms such as Facebook.
The bottom line is you don’t have to do all your marketing on Periscope or Snapchat.
The largest audience to date on social media is on Facebook. You’ll get your baby boomers there more than anywhere else.
But what do these boomers do on social media?
I think this is fascinating. They’re watching! One social technographic survey found that baby boomers were primarily “spectators.”
In other words, your grandpa might not be the one starting the Reddit flamewar, but he is reading his Facebook news feed.
Let’s take this a step further.
This means baby boomers comprise the largest potential viewership of Facebook advertising!
You can target your Facebook ads demographically. When you do so, why not widen the age group to include baby boomers too?
Look at this survey of baby boomer activity on social media:
Social media marketing is all about engagement. The data shows us that baby boomers are an incredibly likely source of such engagement.
You have to remember that baby boomers created suburbia as we know it. They bought homes. They left the urban decay of the cities. They began living in comfortable communities.
One Forbes marketing writer put it this way:
[Baby boomers] want to be out on their own, in a more luxurious place… They are actively looking for newly constructed homes where they can continue to pursue an active lifestyle surrounded by the latest amenities.
Everyone wants to have fun, right? Millennials, Generation Xers—all of us are eager to have a good time.
But baby boomers, more than any other generation, have both the time and money to spend on comfort, amenities, entertainment, and recreation.
Appeal to these aspirations, and you’ll be speaking to them in a way that resonates with them.
Boomers love to invest in educational products and services, especially for their grandchildren (ahem, the millennials).
If you can market your products in this way, you’ll grab their attention.
They value education, loyalty, and authenticity, and any kind of content or product that fulfills that goal will be of interest to them.
I’ve worked with companies that make apps designed to help parents monitor the health and well-being of small children. (Think baby monitors and associated apps.)
When we dug into the marketing, we discovered that a large percentage of their buyers were in the baby-boom generation!
Further research showed that many baby boomers had taken on the role of primary caregivers of their grandchildren.
As young parents pursued their careers, these grandparents used their retirement to provide care to their grandchildren.
And that’s why your parent-focused product or schoolchild-aged toy might benefit from some baby-boomer-targeted advertising!
Boomers are interested in saving money. Besides shopping, they are doing other things online that make life easier. Investment bankers are trying to convert them with the help of this online investing advice, which is an interesting prospect.
With so many of us trying to convince our audiences to invest in our brands, appealing to baby boomers could be a win-win.
Boomers may have grown up buying everything at a department store and using fax machines, but today, they aren’t afraid of online shopping.
In fact, “66% of people over 50 in the United States routinely make purchases from online retailers.”
And email? They’re all in.
Not only that, but they’re likely to click through and check out the promotion you’re emailing them about!
According to eMarketer, “the majority of baby boomers now own smartphones.”
They’re not using their smartphones as a glorified land line. They’re shopping, researching, and purchasing!
If you’re not marketing to baby boomers on mobile devices, you’re missing out on easy money for your business.
Some have called boomers the “new hipsters.” They’re the Woodstock generation that grew up and became responsible.
They purchase hipster clothing. They respond to hipster advertising.
They even live in hipster neighborhoods!
Today, loyalty and a sense of well-being are important to them when choosing companies to give their money to, but you can awaken their nostalgia with a good throwback photo every now and then.
Baby boomers as a whole tend to be hard-working people prone to spending money and learning new things.
They want to be informed about the going-ons of the world, and they want to interact with their brands in a personal way. They want you to help them when they are troubleshooting, and they count on you to deliver on a good product when you say you will.
They’re also willing to wait for your messages and communication much longer than millennials.
They won’t tolerate you ignoring them, but they don’t expect you to constantly entertain them.
Knowing these key characteristics about baby boomers is power in your marketing hands because you can tweak your message to appeal to this large group of people.
Don’t fall into the trap of appealing only to millennials with every message.
Baby boomers make up a population that nearly equals the millennials, and they are more active on social media and mobile applications than ever.
Take a long, hard look at your product or service.
Would a baby boomer be interested?
Don’t underestimate this generation. There are very few products or services a baby boomer wouldn’t be interested in, as we saw above.
The least you can do is try. Tweak your messaging; try some new ad targeting; and see what happens!
Do you have a product or service that would appeal to baby boomers?
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If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash.
If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics.
Just this morning, I logged in to Buzzsumo to take a look at these numbers:
(This image shows the social sharing metrics for QuickSprout.com over the past year. These are the four pieces of content that received the most social shares.)
Why?
Because social sharing matters!
This isn’t some sort of narcissistic kick. This is a data-driven way to see who’s sharing my content, how many shares I’m getting, what platform those shares are on, and why the articles are being shared.
Obviously, it doesn’t matter how much content you’re putting out if nobody’s reading it.
If nobody’s reading it, nobody’s sharing it.
Ultimately, your content must be shared if you want to increase site traffic.
Many marketers spend their days looking at Google Analytics. I do this too. But Google Analytics is only part of the picture.
There’s a fascinating story behind every social share you receive.
If you’re one of the millions of soloprenuers, entrepreneurs, content marketers, growth hackers, or startup marketers in the US struggling to put out engaging content, you’re not alone.
I get it more than anyone.
The web moves fast; trends come and go; and sometimes it’s hard to keep up.
You’ll be happy to learn, however, that there are a few tried-and-true content categories that everyone (your audience, my audience) loves to engage with and share.
In this post, I’m giving you a few of those content categories and diving into ways to discover more for a lasting result.
By the end of this post, you’ll understand why the content you’re sharing may not be getting the same results as other some content does.
You’ll also understand how all this affects share rate and what you can do to turn your situation around.
Here are your new go-to blog post topics. Read each thoroughly, and think about how they can be leveraged on your blog.
Time is one thing we’ll never have more of—for now, at least.
If I told you I could make your days longer and you’d be able to finish more work, make more calls, etc., you’d be interested, right?
Of course, you would. Time is important.
It makes sense then that we’re attracted to content focused on gaining more time.
In your upcoming blog posts, incorporate interesting productivity tips, whether showing how your product or service increases productivity or sharing which productivity tips and tricks are working for you.
If you’re familiar with Michael Hyatt’s blog, you’ve probably seen this work. Michael Hyatt is a leadership development expert, but he publishes a lot of productivity-related titles.
In fact, when I look back on his blog’s social sharing metrics over the past 12 months, two of his top five are on productivity:
This isn’t an accident. Hyatt knows that productivity topics get shared.
People love sharing practical content that they can vouch for and others can use.
The travel industry is booming for a reason. We love to travel.
Travel is invigorating, relaxing, and educational, and it’s one of the reasons why content focused on travel is so widely shared.
It’s time for you to join the club. Start thinking about what you would want to read.
Depending on the season, you can write about physical locations your audience might search for, say, Jamaica.
If you’re a company that has this information on Jamaica on your blog, take advantage of that. Take control so your blog becomes a frequent destination.
What kind of blogs would benefit from travel-related articles? It might not be that hard to find a connection.
Take ToDoIst for example. They sell a productivity app.
But they blog about travel:
Even a camera maker such as GoPro can get away with publishing some interesting and super shareable travel articles:
Evernote knows that travel is a shareable topic, and its blog features plenty of travel articles:
Give travel a try, fitting it in however you see appropriate, and you’ll likely get some social sharing among an interested audience.
Face it, there are mobs of people out there (myself included) who would love to just wake up with six-pack abs. That’s why there’s always something new to help get you there.
As long as science continues to discover new things, there will be new breakthroughs to talk about—perfect fodder for shareable blog posts!
Blog posts about fitness have historically been one of the most shared genres of content on the web.
Buzzsumo, the social sharing giant, reported this about 2015 content popularity:
Who doesn’t want to get healthier? Health was a popular topic in 2015. Interestingly, three of the most shared posts on BuzzFeed this year were about health, as seen below.
They explain that the viral element of these articles was the topic of the content: health, diet and fitness tips.
Buzzfeed knows a thing or two about shareable content, and they were the clear leader in the socially-shared fitness topics.
A quick search for “buzzfeed fitness” produces over 800,000 results:
There are tons of shares on each one of these.
Depending on your industry, blogging about fitness can work well.
Begin this process by searching Google for the top fitness blogs, and scour them to find out what the fitness industry is talking about. Write a post from this, relate it to your business, and that’s it. Simple.
The ability to change outcomes quickly and effectively is a skill mankind has been working on for centuries. Want to increase the share count of your blog posts?
Empower your readers.
Show them how to use confidence to get what they want in their lives, relationships, and careers.
Take advantage of this by writing content that talks about specific topics such as:
If spun correctly, these topics will not only be practical and interesting to your readers (i.e., perfect for sharing) but also useful to you: they will introduce you as a thought leader, helping you establish trust with your audience.
And trust, in turn, can produce social sharing.
Some of the major blogs, such as Forbes, Inc., Huffington Post, Fast Co., and Business Insider, are full of articles like this one:
Feeling that sense of empowerment drives people to share, share, share…
The great thing about topics like these is they can be used on most types of blogs.
The fifth and arguably most successful blog topic is money and finances.
The Internet is chock full of people looking to improve their finances, get out of debt, plan for the future, etc.
James Clear, for example, typically writes about health and productivity, but he knows that money topics will hit a social sharing streak. Take this super-popular article he wrote for Business Insider:
It’s garnered 58K+ shares since it was published!
This is a great topic to blog about, and it’s excellent for highlighting the potential financial benefits your product or service provides. It’s a no-brainer.
What happens when we’ve exhausted these topics next month and we’re back to square one—out of ideas?
At this point, get online and check out forums related to your interests to find out what people are asking and what discussions are viral or trending.
Use the main categories above as a guide (fitness, finance, travel, etc.), and dive into these sub categories on each forum on a more micro level.
For example, let’s say you see on Forum A that “puppies” is trending, and, in particular, many people are talking about “German Shepherd puppies.”
Narrow the focus of your next blog post to include this specific information on German Shepherd puppies, and watch your content take off.
But it’s not always this easy, right? What about when you’re having a rough day writing? Here’s a bonus tip.
In addition to the above, keep what I like to call an “ideas file” handy.
Start with a Google spreadsheet. Every time you come across an interesting idea for your blog, write it down.
Scour the Internet for news, and read other blogs you respect.
These ideas become inspiration for posts down the road. Maintain this file, and I promise you can make your blog more successful.
There are dozens of factors that influence the shareability of your blog posts.
Issues such as the time of posting, time of sharing, style of the title, featured image, author’s authority, keyword presence, etc. are all crucial.
But there’s one thing at the heart of it all: what’s the topic?
If you miss the right topics, the entire blog will be a waste of time and effort.
Not all these topics will work for every blog. I understand that.
Knowing your audience and their interests is your path to ultra-shareability.
Just a few small tweaks to your blog can dramatically improve the rate of sharing of your content.
Spend time researching competitors, writing down your ideas for later use, and keeping your finger on the pulse of the blogs and forums for your topic of interest.
One piece of advice I always leave my clients with is this: Would YOU want to read your blog if you were the customer?
If the answer is no, consider some of the strategies above and let me know how it goes.
Which blog topics work best for you?
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